Copyright 2015 © University of Southampton

Copyright 2016 © University of Southampton

MA Design: Global Media ManagementDesign 1 Digital Presentation

Flickr: treat photos in a serious way

XU HUI JUN (Hazel) 27605981

1. “Flickr is an online photograph and video management and sharing application. It allows users to upload their photographs, share them, make notes about them, and subscribe to other users and view their content. “(Cooper, 2015)

2. Marketing and branding, technological affordances and user experience are the three main aspects to evaluate Flickr in this presentation.

Introduction

Turning point: the upgrade of website version in 2013

1.Change the design of page layout2.Each user would get 1TB storage space for free

Other marketing strategies

1. Put the sharing function in the center of webpage 2. Publish high-quality photos on Twitter and Facebook everyday 3. Add a section called “20 under 20” to attract younger users

Marketing and Branding

professional

social

Full resolution images were presented instead of tedious text presentation and links.

Brand value: top priority of a photo-sharing site is photo itself .

Flickr. (2016) Available from: https://www.flickr.com/explore.

1. Each user would get 1TB storage space for free. (Compare with other sites such as Amazon Cloud, iCloud, Google photos)

Flickr. (2016) Available from: https://www.flickr.com/.

2. Put the sharing function in the center of webpage.( 2012 iOS, 2013 Android )

Technological Affordances

1. Image recognition and auto-tagging

2. “Auto-Uploadr”

3. Tag the photos and share them to other social media platforms

From author’s computer (2016)

4. Browse the entire collection of photos on users’ mobile devices

5. Advanced searching method

6. Users can get different albums and join the recommendation groups

Video of how to use it

Flickr. (2016) Available from: https://www.flickr.com/about

Group Feature: find the people who have common interests with users.

Flickr, (2016), Available from: https://www.flickr.com/groups/

User experienc

e 1.The different evaluation of Image recognition and auto-tagging

The Guardian. (2015) Flickr faces complaints over ‘offensive’ auto-tagging for photos. Available from: http://www.theguardian.com/technology/2015/may/20/flickr-complaints-offensive-auto-tagging-photos

Achieve some success in this field .

User Experienc

e

2. Some reviews below the video of Youtube refer to the comparison of Flickr and other sites.

3. People who engage in the design work or study can absorb useful factors and inspirations from others’ works and apply it to their own creating

5. Small businesses have also used Flickr to show their products without spending so much money.

4. “Professional photographers have embraced Flickr as a way to show off their work without having to spend money on digital prints.”(Cooper, 2015)

Youtube. (2013). Available from: https://www.youtube.com/watch?v=gn0uLrsHyEI

ReferencesBao, H.Y. (2013) Flickr group recommendation model by integrating tags in group and users' contacts. Moshi Shibie yu Rengong Zhineng/Pattern Recognition and Artificial Intelligence. 26(2). P. 176-181 Cooper, P. G. (2015) Flickr. [Online] Available from: http://search.ebscohost.com/login.aspx?direct=true&db=ers&AN=100039077&site=eds-live . [Accessed: 8th January 2016]. Flickr. (2016) About Flickr. [Online] Available from: https://www.flickr.com/about .[Accessed: 5th January 2016] Flickr. (2016) Explore. [Online] Available from: https://www.flickr.com/explore. [Accessed: 5th January 2016]

Flickr. (2016) Official Website.[Online] Available from: https://www.flickr.com/. [Accessed: 5th January 2016]

Flickr.(2016) Flickr groups are a great way to share photos, post comments, and hold discussions around a common theme.Get started with these Flickr Groups. [Online] Available from: https://www.flickr.com/groups/ .[Accessed: 5th January 2016]

GIZMODO. (2012) How Yahoo Killed Flickr and Lost the Internet. [Online] Available from: http://gizmodo.com/5910223/how-yahoo-killed-flickr-and-lost-the-internet. [Accessed: 7th January 2016] Google Official Blog. (2015) Picture this: A fresh approach to Photos. [Online] Available from: https://googleblog.blogspot.co.uk/2015/05/picture-this-fresh-approach-to-photos.html. [Accessed: 7th January 2016]  

ReferencesMiller, T. A. (2015) Flickr, Now a Place Where All of Your Photos and Videos Can Live. [Online] Available from: http://yahoo.tumblr.com/post/118370370424/flickr-now-a-place-where-all-of-your-photos-and . [Accessed: 6th January 2016] Spiering, M. (2013) A better, brighter Flickr. [Online] Available from: http://blog.flickr.net/en/2013/05/20/a-better-brighter-flickr/. [Accessed: 7th January 2016]

The Guardian. (2015). Flickr faces complaints over ‘offensive’ auto-tagging for photos. [Online] Available from: http://www.theguardian.com/technology/2015/may/20/flickr-complaints-offensive-auto-tagging-photos . [Accessed: 6th January 2016] Zha, Z. et al. (2013) Interactive social group recommendation for Flickr photos. Neurocomputing. 105(4). P. 30-37 Youtube. (2013).Why You Should Use Flickr.[Online] Available from: https://www.youtube.com/watch?v=gn0uLrsHyEI . [Accessed: 5th January 2016]

Youtube. (2015) Flickr. The home for all your photos. [Online] Available from: https://www.youtube.com/watch?v=8n4nb9XJGfY .[Accessed: 5th January 2016]