Whatever medium you deliver your sales message it must make a good impression. Start that impression with good digital images.

Presentation• Pixel Resolution

⁃ it all starts with the pixel• Color Depth

⁃ Each bit can be any number of colors depending upon the depth⁃ 1 Bit⁃ 8 Bit⁃ 16⁃ 24⁃ 32

• Color Space⁃ RGB⁃ CMYK⁃ Printing Dots resolution are called LPI (Lines Per Inch)⁃ A printer's resolution is called DPI (Dots Per Inch)⁃ A digital image's resolution is called PPI (Pixels Per Inch)

• Screen Optimization⁃ For interactive deliverables the medium is the screen⁃ Laptop⁃ iOS devices are unique so make sure your HTML is mobile optimized

and and then optimize your images from there

Demo Topics• Crop and Resample

⁃ parthenon.jpg• Save For Web (always use)

⁃ tulips.jpg⁃ westend.jpg⁃ papanoel_logo.psd

• Color correction⁃ Contrast (Highlights, Shadows, Midtone)

⁃ wrigley.jpg⁃ Color shift

⁃ redbarn.jpg• Masks and Transparency

⁃ roses.jpg

HTML examples