Target AudienceEvaluation

Contemporary Worship leader

Name: Jeremy RiddleAge: mid 30’sMusical style: Ambient Contemporary WorshipMusical Taste: Coldplay, U2Instrument: GuitarFashion: Very up-to-dateShopping: Brands

Traditional Worship leader

Name: Don MoenAge: mid 60’sMusical style: pop ballad worshipMusical Taste: ABBA, Instrument: pianoFashion: not interestedShopping: not interested

Gospel Worship leader

Name: Israel HoughtonAge: mid 50’sMusical style: Contemporary GospelMusical Taste: Gospel, Synth pop. Instrument: E.Guitar & PianoFashion: Up-to-dateShopping: Brands

Youth Worship leader

Name: Alex TompkinsAge: early 20’sMusical style: rock worshipMusical Taste: Alt rockInstrument: E.GuitarFashion: Alternative but Up-to-dateShopping: Brands

What would appeal to all of these? Musical trends - A key part of worship is being ‘relevant’ to society, so the

latest trends in music would help a worship leader decide on their band sound.

Theology - a staple of all things church, so Worship leaders would always want more.

Performance Advice – Worship leaders are always refining a band, so handy tips and tricks are like clickbait to them.