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Impact workshopEDCR 2016December 13
Workshop screenplay
BP 2017CC BY-SA
● Introduction Impact (Harry) (20 min)● Introduction case (Marco) (10 min)● Exercise 1: Looking through the lense (20 min)● Exercise 2: The Impact Pathway (20 min)● Exercise 3: Defining Performance Indicators (20 min)● The Pitch (30 min)
Introduction Impact FrameworkHarry, 20 m
France, Public Domain1588, Bibliothèque municipale de Lyon
Hendrik Goltzius
Le dragon dévorant les compagnons de Cadmus
IMPACTMeasure what is important, don't make
important what you can measure. ~ Robert McNamara ~
Pion
eering
Institutio
ns
Innovation
Social Cultural
Economic
Impkt
Basecamp
(impkt.tools)
Ac
tiv
itie
sO
utp
uts
Ou
tco
mesIMPACT
The Promised Land
We are here
Scotland, CC BY-NC-SARoyal Museums Greenwich
National Maritme Museum
Scotiae tabula (map of Scotland)
Pion
eering
Institutio
ns
Innovation
Social Cultural
Economic
Impkt
BasecampCommunity
Existence
Legacy
Utility
Learning
Ac
tiv
itie
sO
utp
uts
Ou
tco
mesIMPACT
Pion
eering
Institutio
ns
Innovation
Social Cultural
Economic
Impkt
BasecampCommunity
Existence
Legacy
Utility
Learning
Ac
tiv
itie
sO
utp
uts
Ou
tco
mesIMPACT
Pion
eering
Institutio
ns
Innovation
Social Cultural
Economic
Impkt
BasecampCommunity
Existence
Legacy
Utility
Learning
Ac
tiv
itie
sO
utp
uts
Ou
tco
mesIMPACT
Pion
eering
Institutio
ns
Innovation
Social Cultural
Economic
Impkt
BasecampCommunity
Existence
Legacy
Utility
Learning
Ac
tiv
itie
sO
utp
uts
Ou
tco
mesIMPACT
Pion
eering
Institutio
ns
Innovation
Social Cultural
Economic
Impkt
BasecampCommunity
Existence
Legacy
Utility
Learning
Ac
tiv
itie
sO
utp
uts
Ou
tco
mesIMPACT
Impact definition
BP 2017CC BY-SA
‘Impact is a heightened form of evaluation that seeks to measure beyond performance or success indicators to demonstrate the measurable outcomes that can demonstrate a significant change for people affected by the existence of your institution and its activities.’
~ Professor Simon Tanner
Impact Areas
BP 2017CC BY-SA
ImpactCC BY-SA
EDUCATED
Impact Pathway
ImpactCC BY-SA
EDUCATED
Impact Pathway
ImpactCC BY-SA
KPI
# of digitised objects
EDUCATED
Impact Pathway
KPI
How many people indicate increased awareness of the other sides of the
story?
ImpactCC BY-SA
Impact Lenses
ImpactCC BY-SA
Impact Lenses
BP 2017CC BY-SA
Survey and interviews
BP 2017CC BY-SA
1.517 responses, 393 were deemed valid; representing 151 users and 242 non-users
Outputs
BP 2017CC BY-SA
Data set FilmCase study
pro.europeana.eu/publication/impact-assessment-case-study
Lenses, definitions
BP 2017CC BY-SA
Lenses, definitions
BP 2017CC BY-SA
Lenses, definitions
BP 2017CC BY-SA
Lenses, definitions
BP 2017CC BY-SA
Lenses, definitions
BP 2017CC BY-SA
Lenses, definitions
BP 2017CC BY-SA
Lenses, definitions
BP 2017CC BY-SA
Lenses, definitions
BP 2017CC BY-SA
Lenses, definitions
BP 2017CC BY-SA
Lenses, definitions
BP 2017CC BY-SA
Did we have impact?
BP 2017CC BY-SA
Introduction AssignmentMarco, 10 m
France, Public Domain1588, Bibliothèque municipale de Lyon
Hendrik Goltzius
Le dragon dévorant les compagnons de Cadmus
Picture this...
BP 2017CC BY-SA
Put yourself in the shoes of a staff member of the Scottish Historic Photo Museum, a moderately popular museum, especially with the local population.
The Scottish Historic Photo Museum
You( b )
You( a )
Your new boss
BP 2017CC BY-SA
The new director is inspired by the open data success of other museums, such as the Rijksmuseum Amsterdam, the Staatsmuseum in Copenhagen and the Museum für Kunst und Gewerbe in Hamburg.
She feels that the historic photographic collection of the museum can have a far wider impact on user groups, especially the collection on the industrial revolution and the emancipation of Scottish labourers.
A Director with ambition
New mission statement
BP 2017CC BY-SA
“The museum is opening up its collection of 100k photographs online to enhance awareness and understanding of the history of the city as a major centre in textiles, garment-making, carpet manufacturing, leather processing, furniture-making, pottery, food, drink and cigarette making and printing and publishing, not only with the local and regional communities, but also for anyone across the world with an interest in Scottish history, the industrial revolution, urban development, etc.”
BP 2017CC BY-SA
The SHPM has already digitised ca. 100.000 historic photographs, which are currently available online in a custom built database with a simple search interface (and not findable in Google).
You are assigned to the project to make sure that this unique digital collection gets the widest impact possible by publishing it as open data.
How are you going to prove to your director at the end of the project that you have been able to achieve just that?
The proof of the pudding is in the eating
Excercise 1: Looking through a lenseGroups, 20 min
France, Public Domain1588, Bibliothèque municipale de Lyon
Hendrik Goltzius
Le dragon dévorant les compagnons de Cadmus
BP 2017CC BY-SA
There will be 5 subgroups. Each group will represent a particular professional perspective and will assess impact by looking through a particular lens:
1. Educator: The Learning lens2. Data manager: The Utility lens3. Curator: The Legacy lens4. Public Relations Officer: The Existence lens5. Chair of the Friends Association: The Community lens
Five perspectives
Looking through a lense
BP 2017CC BY-SA
What kind of impact do you expect to see if you look through your lense?
Excercise 2: Create an Impact PathwayGroups, 20 min
France, Public Domain1588, Bibliothèque municipale de Lyon
Hendrik Goltzius
Le dragon dévorant les compagnons de Cadmus
The Impact Pathway
BP 2017CC BY-SA
What kind of activities, outputs and outcomes should you be looking for to maximise impact?
● Outputs are the direct products of the digital resource being measured. They consist of data, both in statistical quantitative form and qualitative evidence modes. Outputs therefore often talk to performance measures or monitoring information.
● Outcomes are the specific changes and consequences evaluated for things such as behaviours, knowledge, skills, status, wealth, wellbeing, or effectiveness to mention a few instances.
BP 2017CC BY-SA
Impact pathway
Stuff you do Products & services Changed behaviour Desired resultWhat makes you tick
Excercise 3: Performance & pitch prepGroups, 20 min
France, Public Domain1588, Bibliothèque municipale de Lyon
Hendrik Goltzius
Le dragon dévorant les compagnons de Cadmus
BP 2017CC BY-SA
The new director is inspired by the open data success of other museums, such as the Rijksmuseum Amsterdam, the Staatsmuseum in Copenhagen and the Museum für Kunst und Gewerbe in Hamburg.
She feels that the historic photographic collection of the museum can have a far wider impact on user groups, especially the collection on the industrial revolution and the emancipation of Scottish labourers.
A Director with ambition
Performance indicators
BP 2017CC BY-SA
What should you measure or collect to measure outcomes (rather than output)?
Excercise 4: Pitch!Groups, 5 min each
France, Public Domain1588, Bibliothèque municipale de Lyon
Hendrik Goltzius
Le dragon dévorant les compagnons de Cadmus
21 October 2016