Interim ReviewVienna: Design Brief

The Client My chosen client is the MAK museum, an applied arts museum in

Vienna. It aims to explore and express the link in between applied arts, contemporary art, fine art, design, architecture and other art&design disciplines, valuing both past and future of art and design

Its visitors and audience is very broad, targeting teenagers/students with educational talks and events, as well as being a source of information for young professionals and people specialised in art & design fields.

Brief and Specification My initial brief was to design a product to be sold in the MAK gift shop,

that engages the audience with a specific period or elements in art & design history, to enrich their experience at MAK, with a smart packaging

After my research, I’ve decided to produce a ‘tunnel book’, that expresses an aspect of MAK/its collection, targeted at teenagers to young adults aged 16-25. It would also be cost efficient as the materials needed aren’t too expensive and should be affordable for the target audience.

Initial Ideas

Initial ideas: to communicate the Secession movement Inspirations: Secession building, MAK interior – pillar structure, Klimt’s

works

Proposal 1

Proposal 2