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Marketin g of Meatloaf This is a mixed documentary, fully narrated, With a closed narrative structure and following the themes of old vs young, influencing behaviour,

Marketing of meatloaf

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Page 1: Marketing of meatloaf

Marketing of Meatloaf

This is a mixed documentary, fully

narrated, With a closed narrative

structure and following the

themes of old vs young, influencing behaviour, music, media, marketing

and meatloaf.

Page 2: Marketing of meatloaf

This still image shows plain white graphics on the bottom of the page, these graphics show the interviewee's name and their job role. This still also shows the use of chromakey in the way that

there is an image in the background that would have been inserted during editing. There is also red graphics in the form of

the logo. This still also uses the rule of thirds as the interviewee's head in in the top left hand corner and he is not directly looking at the camera which makes the audience understand that there

is someone interveiwing him top the right of the camera.

Page 3: Marketing of meatloaf

This image shows us that there is long shot low angle and upwards panning on the Grammy awards building to show the building s importance, which is also an establishing shot, as it is one of the main focus’s at that part of the documentary. Also outside the award showed there was handheld camera work whilst

looking at the fans outside, there was also sounds of screaming and chanting at the same time, which showed the reaction of the fans outside

Page 4: Marketing of meatloaf

There was a use of handheld camera work during the show which let the viewer see what was happening through the cameraman's eyes. Other sound that was used was the narrator who spoke in standard English, and it was a males voice, the only unconventional thing about the narrator was that he was opinionated and sarcastic during the programme. Other sounds were tense music during the countdown, speeches at the awards shows and songs during the documentary relating to the artists that were being talked about.

Page 5: Marketing of meatloaf

Archive Material

The archived material that was used were music video clips from meatloaf, the village people and take that, as well as footage from various aw3ards shows, the top of the pops countdown, footage from the television show noels house party, and live footage from concerts.

Page 6: Marketing of meatloaf

Editing

Editing during the documentary some was superimposed where the interviews where over amusic video, which is known as chromakey thereis also a screen peel after some of the videos andsome of the magazine images. There aredissolves on the interviews and spins onimages, montage is also used as well as the mostbasic editing technique, cuts.

Page 7: Marketing of meatloaf

Sounds

There were alot of sounds in the meatloafdocumentary, for example there were artistssongs such as songs from meatloaf, the villagepeople a male narrators voice in standard

english there was also speeches, screaming and clapping.

Page 8: Marketing of meatloaf

Camerawork

There was a long establishing shot to show the whole building, as well as there being handheld camerawork, which was a point of view shot to show us what was happening from the view of the camera one. There was also a low angle and panning to show the importance of the building, as well as the rule of thirds, as in all of the interviews where using the rule of thirds and where all right or left aligned, there was also zoom ins and zoom outs, and slow motions shots.