Demographics and Psychographics analysis

Demographics - Gender - MaleAge - Early 30’s and young adultABC - C1/BEducation - Normal education nothing too cleverOccupation - Musician, creative jobsMarital status - Single Income - Average

Psychographics - A quietly confident person who enjoys trying to be different and new with what they do. They like to stand out from the crowd and be an individualist. They don’t follow what everyone else does just because it’s cool, instead they follow what they think's right and are successful because of that. This person is less impressed by wealth and status and just enjoys doing what they love and like. They are careful with money and are wise with money making decisions. They know that they will need to have money for important life situations like having kids or a mortgage. They know they don’t have lots of money so know they need to put what they have to good use. They love spending time with friends and family and like to be social and talk.

Likes - Family and friends, having fun, being creative and a bargain.Dislikes - Being antisocial, people that show off and flaunt their possessions.

Demographics and Psychographics analysis

Demographics -Gender - Male Age - Young adult, late teensABC - D/CEducation - Below average education, not many qualificationsOccupation - UnemployedMarital status - SingleIncome - Minimum wage

Psychographics - A person who likes to go out and party and enjoy their lives. They have no worries in life and like to go out and with their friends. This person is interested in drinking alcohol and taking drugs to have a good time. They enjoy being social and lively. They stand out from the crowd by the way they dress and act. This person is loud and a bit eccentric. They are interested in the hippy culture and dress to suit that. They don’t worry about money or live problems as to them, they don’t have any.

Likes - Partying, drinking, being with friends, not worrying.Dislikes - Mainstream pop culture, stuck up people that are successful.