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Lilie Zendel, StART Manager Friday, October 23, 2015
PUBLIC REALM SECTION, TRANSPORTATION SERVICES,
CITY OF TORONTO
MISSION
Inspiring neighbourhoods one wall at a time.
https://www.youtube.com/watch?v=B6IRK2Dg440
ABOUT StART
StreetARToronto (StART) is:
• A program of the City's Transportation Services Division, launched in 2012
• An innovative, public-private partnership designed to develop, support, promote and increase awareness of street art and its role in adding beauty and character to neighbourhoods throughout the city
• An integral part of the City's Graffiti Management Plan
StART MISSION
Support and celebrate permitted graffiti and street art.
Provide more opportunities for emerging and established
street artists to develop and showcase their talent.
See Toronto as a “living work of art.”
Reduce graffiti vandalism and its negative effects on neighbourhoods and property owners.
Create a sense of place and neighborhood cohesiveness.
Raise awareness of Toronto’s street art and artists on a local, national and international level
Redefine the city’s philosophy and attitude towards street art.
Bridge relationships between the city, its residents, businesses and creative community.
THE ART OF CREATING URBAN CANVASES
• Educate the public and demonstrate how creative endeavours can generate community cohesiveness
• Seek ways to redefine the philosophy and attitude towards street art
• Encourage civic discussion about public art
PRECEDENCE
Philadelphia Mural Art Program
• Largest public art program in the U.S.
• 30 years in the making, it’s earned Philadelphia international praise as “City of Murals”
• Through a collaborative process rooted in mural making, it creates art that transforms public spaces and individual lives
• Economic benefits – serves as a huge tourist attraction for the city
APPROACH
• Encourage works that have relevance to
their site or environment.
• Ensure that what goes up is of the highest
standard.
• Ensure works are well managed,
maintained, and promoted.
• Seek opportunities for street art
installations across the entire city.
• Use street art as a way to tell Toronto’s
stories.
• Create work that is located in high traffic,
areas with high visibility from the public
right of way.
• Work with professional artists, while
providing mentorship and training
opportunities for emerging and youth
artists.
StART ACHIEVEMENTS SINCE 2012
Created over 100 murals
Ensured high artistic standards are achieved for all artist-led projects
Cleaned up over 3,000 graffiti tags
Provided residents with a tool to discover the value of community driven art in public space
Mentored over 300 youth & emerging artists
Launched 6 different street art programs
StART PROGRAM OVERVIEW
1. Partnership Program – a public-private partnership for large-scale mural projects
throughout the city
4. Underpass Program – a program that transforms underpasses and bridges to
encourage walkability and the feeling of safety
2. Outside the Box – a program that transforms essential transportation infrastructure
into works of art that contribute to the vitality of the streetscape
3. Support Mural Program - a program that assists private residential and commercial
property owners to prevent graffiti vandalism
5. Exposed Laneways/Police Partnership – a partnership program that beautifies
residential garages located on exposed laneways to prevent graffiti vandalism
6. StART-Metrolinx Collaboration – a program that manages the mural design and
installation process along the new airport-downtown rail corridor
1. PARTNERSHIP PROGRAM
• Public – private grant program for
large-scale mural projects throughout
the city
• Since 2012, over 100 murals have
been created
1. PARTNERSHIP PROGRAM
https://www.youtube.com/watch?v=V9_EQfzjl0M
1. PARTNERSHIP PROGRAM
• Maximum $40,000 grant per project
• StART funding cannot be the sole
source of funds for projects
• Commitment to maintain the project
for a minimum of 5 years (5% of
budget) required
• BIAs and not-for profit/charitable
organizations are eligible to apply
1. PARTNERSHIP PROGRAM
Evaluation Criteria:
• Achieving StART’s overall objectives and
priorities, including strong local support
• Ability to illustrate how the project reflects the
distinct character of the community and overall
artistic quality
• Ability to leverage in kind, private or public
support
• Organizational background
• Mentorship
• Technical feasibility
2. OUTSIDE THE BOX
https://www.youtube.com/watch?v=g7e_yKFqUUU
2. OUTSIDE THE BOX
• Launched in 2013, with the aim of
beautifying traffic signal boxes, preventing
graffiti vandalism, and providing
opportunities for artwork to contribute to
the vitality and attractiveness of the
streetscape
• To date, numerous boxes have been
transformed into works of art:
120 hand-painted
100 wrapped
• In 2015 alone, 64 hand-painted boxes
were completed
Wrapped
Before Painted
Wrapped
3. SUPPORT MURAL PROGRAM
• Launched in April 2014 to assist
private residential and commercial
property owners experiencing
repeated graffiti vandalism problems
• For property owners who have
received at least one City Notice of
Violation for graffiti vandalism or
experienced persistent vandalism
• Must be clearly visible from a city
street
• City provides up to $2,000 for direct
purchase of materials required for art
murals or graffiti art
4. UNDERPASS PROGRAM
• Aims to beautify streetscapes,
encourage walkability, and the
feeling of safety along the City’s
900 bridges and underpasses
• Since 2014, five projects approved
annually
5. EXPOSED LANEWAY / POLICE PARTNERSHIP
• Partnership between the City, Toronto Police Services, local youth, and home and
business owners
• Designed for residential homes with garages located on a laneway exposed to a
park or a parking lot and often experiencing repeated graffiti vandalism
6. METROLINX COLLABORATION
• Metrolinx engaged StART to manage
mural design process and installation
along the Union – Pearson (UP Express)
rail corridor
• 13 projects, with strong focus on
community engagement
ARTIST DIRECTORY
• StART’s Artist Directory has expanded
to profile over 90 local mural, street
and graffiti artists
• Connects residents and businesses to
local Toronto artists interested in
graffiti art and street art projects
Websites:
Toronto.ca/streetart
Toronto.ca/startsupport
Social Media:
Facebook.com/StreetARToronto
Twitter.com/StART_Toronto
General Questions: