PHRIND Process Manual

1

PROCESS MANUAL

by jennifer w

u

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BRAINSTORMING

LOGO

BUSINESS SYSTEM

PACKAGING

BRANDING

DESIGN ANALYSIS

TABLE OF CONTENTS

76

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6

PRELIMINARY RESEARCH

BRAIN MAP

BRAINSTORMING PRELIMINARY RESEARCH

OBJECTIVEThe objective is to create a product packaging design that combines aspects of biominicry, efficiency, stabili-ty, and sustainability. The process breaks down to cre-ating the logo, compiling a business system, and con-structing a package for the product.

CONCEPTSI came up with many different concepts playing around with ideas of the honeycomb shape, the bee wings, the chemical body structure, etc. I thought about what I wanted in the design and tried to expand on what was most important.

INSPIRATIONMy inspiration came from my love of geometric jewel-ry pieces and also the fact that I had sisters in my so-rority allergic to bees. Their Epipens were always hard to carry around all the time with you and bulky to keep in your pocket.

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BRAIN MAPA brain map was constructed to help focus in on the brand and the ideas to construct a better branding im-age and a direction to head towards. Narrowing down to the concept of a wearable epinephrine necklace, I created a map to showcase the attributes most import-ant to the company.

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LOGO DESIGN SKETCHESSketches were made to explore the different possibilites for the medical necklace brand.

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SKETCHES

DIGITAL MOCK-UPS

FINALIZED LOGO

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PANTONE 1215 C PANTONE 7509 C

PANTONE Cool Gray 4 C PANTONE Cool Gray 9 C

JENNIFER WU

DES116

LOGO PROTOTYPES

DIGITAL MOCKUPSThese are a few explorations I’ve come up with for the logo. I decided on a 3D shape because it creates a nice optical illusion and adds a dimensional quality to a flat, planar icon.

As for colors, it was agreed upon that harsher contrasts such as the logo prototype on the bottom left would create more chaos and uneasiness to the user. The logo is supposed to symbolize freedom, help, and beauty. It is supposed to free the user of any fear of the outdoors and of bees. In order to maintain this peaceful, calm message, the logo needs to embody that. The colors were finalized with example on the bottom right, hav-ing a light mustardy yellow for the top and a tame, tannish brown for the bottom.

PANTONE 1215 C PANTONE 7509 C

PANTONE Cool Gray 4 C PANTONE Cool Gray 9 C

JENNIFER WU

DES116FINALIZED LOGOAn implied 3 dimensional diamond acts as the front of PHRIND. It is not only a diamond, but also a double edge sword to play off the irony of combating a bee sting with a needle. The lines on the logo represent the strength in a bee’s horizontal stripes and the 3d aspect plays off of a jewel’s form. It is beautiful and powerful.

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BUSINESS SYSTEM

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LETTERHEAD

BUSINESS CARD

ENVELOPE

LETTERHEADThe letterhead functions as a stationary for business proposals, inquiries, letters, and communicating with the client.

PAPER SIZE Paper size is the standard US letterhead size 8.5” x 11”.

The letterhead will be printed on Tycoon Beige Letterhead which is inkjet and laser printer compatible, acid and lignin free, and has a 70 lb text stock.

PAPER TYPE

P H R I N Dsdf

123 Honeycomb St.Davis, CA 95616530-PHR-INDDwww.phrind.com

To Whom It May Concern:

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent sed lorem consequat, accumsan elit nec, �nibus tortor. Donec tempus, risus sed aliquam vehicula, justo dui dapibus turpis, ut porta orci lectus sed ante. Suspendisse non ultrices est. Phasellus lacinia bibendum sem. Etiam vestibulum, est at �nibus interdum, urna nisi auctor nunc, nec pellentesque felis orci ut ante. Aliquam quis lectus venenatis, porttitor urna ac, dignissim turpis. Phasellus pulvinar odio id e�citur feugiat.

Aliquam a magna eget elit venenatis venenatis. Integer sodales enim consecte-tur fringilla tincidunt. Vestibulum nisl turpis, e�citur hendrerit mauris at, suscipit tincidunt mauris. Nam sollicitudin justo eget erat luctus facilisis. Nunc eu consequat enim, id fringilla nisl. Vestibulum tincidunt �nibus nibh, at vestibulum dolor vulputate quis. Pellentesque fringilla, lorem in aliquam molestie, mi enim auctor nunc, laoreet suscipit risus lectus sollicitudin nisi. Praesent quis odio vel massa lacinia tristique a ut urna. Fusce dapibus nulla lacus, ac hendrerit dolor imperdiet eget. Sed semper quam eget auctor e�citur.

Praesent id mi tincidunt, fermentum felis vel, tempus eros. Integer fringilla dolor lobortis interdum posuere. Cras orci lorem, malesuada non erat sodales, auctor accumsan nunc. Cras ultricies, nisl eget tincidunt tincidunt, ipsum ipsum lobortis odio, nec pellentesque ligula enim eu tortor. Morbi iaculis purus vitae e�citur semper. Donec sed ante et lacus tristique mollis et nec quam. Vivamus sed vestibulum neque. Ut id odio sit amet nisi auctor pretium a nec erat. Suspendisse in libero et massa rutrum tempus. Ut auctor purus neque, sed imperdiet justo blandit sagittis. Cras commodo commodo porta.

JENNIFER WUfounder

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BUSINESS CARDThe business card consists of the logo displayed at a diagonal to hit the 90 degree angle of the card perfectly in the middle. The same logo is mirrored on the opposite side of the card along with the name of our business and our information.

CARD SIZE Card size is standard US card size 3.5” x 2”.

The card will be printed on Premium Luxe paper stock with a blind deboss on the logo’s lines and a 12pt thickness.

CARD TYPE

P H R I N D123 Honeycomb St.Davis, CA 95616530-PHR-INDDwww.phrind.com

J E N N I F E R W Ufounder

ENVELOPEThe envelope dares to be more on the artistic, adventurous side, complete with the logo halved on the envelope’s flap as well as a color block form for the inside.

ENVELOPE SIZE Envelope size is standard US size 9.5” x 4.125”.

The envelope material will be LUX-4860-07 (SKU) in Nude with an 80 lb paper weight. Inside of envelope will contain the logo on LUX lining.

ENVELOPE TYPE

P H R I N Dsdf

123 Honeycomb St. Davis, CA 95616530-PHR-INDD

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PACKAGING

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CASE STUDIES

SKETCHES

DIGITAL MOCK-UPS

MODEL MOCK-UP

FINALIZED PACKAGE

CASE STUDIESCase studies were done to find inspiration for the biomimicry of the project.

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SKETCHESThese were first drafts for the packaging. I explored different shapes and sizes for a variety of options to choose from.

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SOLID/METALLIC CARDSTOCK

CLEAR PLASTIC

bed can be carved from foam core

LOGO HEREP H R I N D

detach click-on cap here and inject into knee

A

BCE

F

A B E

nutritional factswarningsingredientsDirectionswebsitephone numberaddress

C

PHRIND injects one 0.3 mg intramuscular dose of epinephrine from epinephrine injection

1:1000 USP (O.3 mL).

Discard necklace attachment after use and contact us at:530-PHR-INDD or at phrind.com for a new refill.

Instruction pamphlet included inside.

Pull down

P H R I N D

PHRIND is there to eliminate the fear of the outside world.

A wearable, epinephrine necklace for bee stings for portability, convenience, and safety.

P H R I N D


PHRIN

D inj

ects

one 0

.3 m

g int

ram

uscu

lar

dose

of e

pinep

hrine

from

epine

phrin

e inje

ction

1:10

00 U

SP (O

.3 m

L).

Disc

ard

neck

lace a

ttach

men

t afte

r use

and

cont

act u

s at:

530-

PHR-

INDD

or a

t phr

ind.co

m fo

r a n

ew re

fill.

Instru

ction

pam

phlet

inclu

ded i

nside

.

PH

RI N

DA

wea

rabl

e, e

pine

phrin

e ne

ckla

ce fo

r

bee

sting

s for

por

tabi

lity, c

onve

nien

ce, a

nd sa

fety.

PULLDOWN

PULLDOWN

PULL

DOWN

WARNINGS:- For allergic emergencies (anaphylacix) only.- Replace if needle is bent or broken.- Do not expose to extreme temperatures.- Make sure necklace cap is secured tightly before wearing.- Make sure to read the instruction pamphetbefore use.

FOR MORE INFORMATION:Visit our website: www.PHRIND.com where youcan sign up for free refill reminders and getconnected with other PHRIND users.

ANY QUESTIONS?Give us a call at 530-PHR-INDD during ouroperating hours (Mon-Fri 8am-5pm PST)

Manufactured for Medical Bee Specialty L.P., Davis, CA 95618, by Honeys Associate Tech, Inc., Los Angeles, CA 90210, USA, a company PHRIND is a registered trademark of Medical Bee Specialty L.P. of Davis, CA 95618 USA

© 2015 by Honey Associate Tech, Inc.

WARNINGS:- For allergic emergencies (anaphylacix) only.

- Replace if needle is bent or broken.

- Do not expose to extreme temperatures.

- Make sure necklace cap is secured

tightly before wearing.

- Make sure to read the instruction pamphet

before use.FOR MORE INFORMATION:

Visit our website: www.PHRIND.com where you

can sign up for free refill reminders and get

connected with other PHRIND users.

ANY QUESTIONS?

Give us a call at 530-PHR-INDD during our

operating hours (Mon-Fri 8am-5pm PST)

Manufactured for Medical Bee Specialty

L.P., Davis, CA 95618, by Honeys Associate

Tech, Inc., Los Angeles, CA 90210, USA, a

company PHRIND is a registered

trademark of Medical Bee Specialty L.P. of

Davis, CA 95618 USA© 2015 by Honey Associate Tech, Inc.

DIGITAL MOCK-UPSI decided on a triangular product to mimic the overall theme and style I have based around the logo. The biomimicry is the bee’s stinger. The stinger is a vessel to hold venom and the PHRIND package is a vessel to hold the antidote.

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SOLID/METALLIC CARDSTOCK

CLEAR PLASTIC

bed can be carved from foam core

LOGO HEREP H R I N D

detach click-on cap here and inject into knee

A

BCE

F

A B E

nutritional factswarningsingredientsDirectionswebsitephone numberaddress

C

PHRIND injects one 0.3 mg intramuscular dose of epinephrine from epinephrine injection

1:1000 USP (O.3 mL).

Discard necklace attachment after use and contact us at:530-PHR-INDD or at phrind.com for a new refill.

Instruction pamphlet included inside.

Pull down

P H R I N D

PHRIND is there to eliminate the fear of the outside world.


P H R I N D


PHRIN

D inj

ects

one 0

.3 m

g int

ram

uscu

lar

dose

of e

pinep

hrine

from

epine

phrin

e inje

ction

1:10

00 U

SP (O

.3 m

L).

Disc

ard

neck

lace a

ttach

men

t afte

r use

and

cont

act u

s at:

530-

PHR-

INDD

or a

t phr

ind.co

m fo

r a n

ew re

fill.

Instru

ction

pam

phlet

inclu

ded i

nside

.

PH

RI N

DA

wea

rabl

e, e

pine

phrin

e ne

ckla

ce fo

r

bee

sting

s for

por

tabi

lity, c

onve

nien

ce, a

nd sa

fety.

PULLDOWN

PULLDOWN

PULL

DOWN

WARNINGS:- For allergic emergencies (anaphylacix) only.- Replace if needle is bent or broken.- Do not expose to extreme temperatures.- Make sure necklace cap is secured tightly before wearing.- Make sure to read the instruction pamphetbefore use.

FOR MORE INFORMATION:Visit our website: www.PHRIND.com where youcan sign up for free refill reminders and getconnected with other PHRIND users.

ANY QUESTIONS?Give us a call at 530-PHR-INDD during ouroperating hours (Mon-Fri 8am-5pm PST)

Manufactured for Medical Bee Specialty L.P., Davis, CA 95618, by Honeys Associate Tech, Inc., Los Angeles, CA 90210, USA, a company PHRIND is a registered trademark of Medical Bee Specialty L.P. of Davis, CA 95618 USA

© 2015 by Honey Associate Tech, Inc.











ANY QUESTIONS?









MODEL MOCK-UPMy first attempt explored the way the package could be ripped open. It proved unsuccessful due to the plastic front getting in the way and further revisions were made to accomodate this constraint.

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PACKAGING REPLACEMENTThe other competitor for PHRIND is the Epipen which comes in a yellow box shown here. The pen itself is surrounded by a bulky plastic tube with instructions on the pen.

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FINALIZED PACKAGINGMy final package fixed minor technical issues found in the first prototype of the pacakge and changed the layout of the opening. It would don a push tab that will grant easy access to the necklace inside.

PHRIN

D inj

ects

one 0

.3 m

g intr

amus

cular

dose

of ep

ineph

rine f

rom ep

ineph

rine i

njecti

on

1:10

00 U

SP (O

.3 m

L).

Disc

ard ne

cklac

e atta

chmen

t afte

r use

and c

ontac

t us a

t:

530-

PHR-

INDD

or at

phrin

d.com

for a

new re

fill.

Instru

ction

pamph

let in

clude

d ins

ide.

P HR

I ND

A wea

rabl

e, e

pine

phrin

e ne

ckla

ce fo

r

bee

sting

s for

por

tabi

lity, c

onve

nien

ce, a

nd sa

fety.

PULL

DOWN











ANY QUESTIONS?









PUSH TABINWARD

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BRANDING

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ABOUT THE COMPANY

PRODUCT SPECIFICATIONS

MARKETING

ABOUT THE COMPANY

NEEDSBees, an insect which pollinates our flowers and brings honey to our tables, coexist with humans in the city, suburbs, and countryside. Because of their abundant population size and close proximity to us, the possibili-ty of getting stung by one is unsurprisingly high. This creates a huge risk for those allergic to their venom and could cause the individual to develop anaphylaxis (a lethal body reaction). Currently on the market, most products available for patients allergic to bee stings come in the form of a bulky, pen-like container (EpiP-en) or an expensive, talking box (Auvi-Q). These are inconvenient to carry around all the time and are not easily stored.

OBJECTIVEThe objective is to market a necklace containing enough epinephrine to save an individual from anaphy-laxis until the paramedics arrive. The necklace should be light-weight, made of recyclable plastic, contains a needle that is securely hidden but can be activated upon request, and the epinephrine should be replaca-ble whenever it is used. This will not only reduce the amount of material epinephrine pens waste with pens being disposed of after every use. In order to market this necklace, a clean and calming branding strate-gy should be made. It is a jewelry piece, but it is also placed in a professional, medical setting where it must be promising for a doctor to recommend or prescribe to a patient. It should also reduce a carbon footprint made by its competitors by using replacable capsules made of recycled plastic and a packaging that uses minimal amount of material.

BACKGROUNDPHRIND is a jewelry-medical company that creates wearable doses of epinephrine. It is meant to be worn by those who are lethally allergic to bee stings and is meant to act as a fashionable piece that is added seam-lessly and beautifully to any outfit. The necklace has a small, but potent amount of epinephrine encapsulated in a light-weight, portable container to curb a patient over until the paramedics arrive.

AUDIENCEThe targeted audience is women ages 16+. High school girls Travelers/explorers/cosmopolitans CollegiansYoung-preppy womenmiddle to upper middle class

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PRODUCT STRATEGYThis project’s marketing campaign will consist of marketing the necklace to hospitals and pharmacies with informative brochures and posters, creating a magazine ad for health and wellness/medical magazines, and creating a website for a larger advertising market. Further steps would be to create promotional items such as shirts, pens, and tote bags for medical conventions/expos just to get the name out there.

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MAGAZINEMagazine ads will be placed inside medical and health magazines to draw in a specific demographic.

a wearable, epinephrine necklacefor those allergic to bee stings.

P H R I N D

check us out:PHRIND.com

POSTERSPosters will be hung around medical buildings, in shopping malls, and on bulletin boards to raise awareness.

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APP/WEBSITEA website acts as the official store front to PHRIND, making it easily accessible for clients and easily reachable across a broad market.

An app makes it easy for wearers to refill their prescription, find a location/pharmacy for easy pickup, contact info and messaging for good client communication, and a place to shop for different PHRIND accessories.

PROMOTIONAL ITEMSPromotional items will be given out at conventions, medical expos, and even college campuses to spread the brand name and logo.

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DESIGN ANALYSIS

Introduction

The purpose of the project was to create and design a package encompassed by a fictional company we make up. It is meant to re-design a current product’s packaging found in a store or supermarket while keeping in mind about the biomimicry of the package to combat the traditional box shape. I wanted to create a new idea for the Epipen, a device that injects epinephrine into patients who’ve been stung by a bee and are allergic to them.

Problem Statement

The Epipen is bulky and not easy to carry around, so I thought I’d create a necklace version of it for easy handling and reduce the amount of material needed to not only make the necklace but also the package. It will be worn around the neck and will be able to be pulled off to be injected into the patient. It is meant to eliminate the fear of the outdoors with it’s light-weightness, convenience, and portability.

Objectives

Steps were taken to figure out the marketing audience, the com-petition, and the actual construction of this product. It takes around 0.3mg of epinephrine to help curb a stung patient until the paramedics arrive. The Epipen is surrounded by a rather large and bulky plastic exterior that could be eliminated and reduced down with the right technology to push the liquid down. Marketing audience would be the upper middle class, females from teenage years and up. It is not only a medical device but also a fashion statement. The targeted demograph-ic helped shape the logo and design of the company itself, as it was compared to other jewelry brands targeting similar audiences such as JewelMint.

Methodology

1. Research packaging ideas in relation to biomimicry and find inspira-tion through case studies.2. Create a brain map of what your company should embody, trace key elements to what you want the logo to represent, and come up with sev-eral mock-ups using basic shapes and examples as your guide.3. With the logo, logo name, mission statement, and case studies fin-ished, encompass the company’s vision in it’s packaging by coming up with sketches and prototypes.4. Expand on the company’s hold by creating a business system and graphic standard to strengthen its marketable image.5. Finalize the product after many trial and errors of previous attempts and mock-ups6. Capture every step/process made for this project in a reflective process manual.

Evaluation

While the necklace itself is just a vision and cannot be fully devel-oped into a working product without extensive research, time, and help from many engineers, doctors, and skilled craftsmen needed in this field, the goal/vision of the packaging was met and the logo/branding stays consistent throughout the project. The dimensional, minimal look of the diamond that makes up the logo is not lost or muddled during the en-tire exploration process and is even carried out into the business system, graphic standard, and packaging.

Project Summary

Overall, the major constraints were heavily fictional. Figuring out the right size for a necklace and the inner workings on it was hypothe-sized from the surface-based research I was able to conduct. However, I do believe it is possible to construct once the technology and movement towards it is there. The packaging came to me rather easily because I knew I wanted it to be minimal, small, and not wasteful of space and material. The triangle was the perfect solution because it resembles the stinger (the vessel of the poison) and plays off the irony that it holds the antidote. This parallels the ironic double-edged sword the logo plays off of as well. It is also the perfect triangle, so you could arrange 7 of them to create a honeycomb hexagon.

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Art & Photos

PHRIND Process Manual