Paula ScherARTIST/DESIGNER

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NAME: Yu-Jung Chan, Ke Shi

- Born on Oct 16th 1948,American

- 1st female principal at Pentagram-Pentagram is

the world largest independent design

consultancy

- She also works for Bausch Lomb, Citibank

and windows.

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“ I designed things that mixed in popular culture with the goal of engaging people in the cover itself to make them interested in buying the record. That approach has continued to infuse everything I’ve done since. ’’

- Paula Scher

The World, 1998NYC Transit, 2007 (left); Manhattan at Night, 2007 (right)

China, (2006)

Style- Scher's fearless adaptation of retrospective typography and ability to cleverly fuse image and text have defined her distinct style.

- Scher's designs are charged with energy, reflecting the dense cacophony and diverse environment of New York City.