PROPOSAL

COCEPT OR IDEA

The ident begins on a park bench with two lovers sitting on

it, one with their arm over their shoulder. They admire the

sky, and all of a sudden they notice a horrific plane crash,

their initial reaction being shocked, but soon after they

burst into laughter, a controvercial way to react to the

situation. After a while of this the camera pan to the right,

revealing the other side of the bench, where the E4 logo

appears to be sitting next to the two characters, they look

at the logo, and then to the camera and then they Shrug

whilst smiling. The screen fades to black

PURPOSE

We hop the ident will have a positive effect on the

audience watching it. Mainly we would like to make

them laugh and perhaps share with their friends, to

increase our audience range. We also would like to

audience to be slightly confused, to leave them

wonhdering what the hell just happened, this will again

add to the humor of the piece and hopefully make it

more effective.

there is no exact meaning behind our ident, we felt that

if we perhaps made it completely random it would fit

within the corporateidentity theory and thus appeal to

the audience more

KEY CONTENSE

15 seconds in duration

Two people on a bench, notice a plane crash and start laughing

profusely. After a short while they look to the right and see our

DE4 logo, they look to the camera and shrug. As if it is a

normal occurrense

Kelsey Park

Ben Davis, Laurence Hiseeey

Sony Digital SLR

Non Digetic sound effects – Bo Burnham, Beating off in a Minor

(“The key not the felony”)

TARGET AUDIENCE

APPEAL: Generally both male and female,

interested in random, quirky and childish humor.

Working class members of the public would be

the main target within our ident.

Male and Female

17 – 35

JUSTIFICATION

we decided to use the idea because we feel it fits E4's corporate identity perfectly. It

matches almost every aspect of it, these being things like colour scheme, which is

involved in our logo. The logo is the colour purple and black, in particular they are

Pantone 2602c and Pantone Black 6 which are the exact colours specified in their style

guide. In terms of theme our ient matches the child like comedy that the corporate

identity specifies. Instead of intellectual humor we have just decided to become more

melodramatic with our facial expressions, making our faces 'stupid' which would

appeal to the target audience. Also we have made our ident incredibly random, which

again has been definitively outlined by the corporate idetity theory of E4, the use of a

random plane crash and our, some what controversial reaction to this is very

abnormal. To add to we are finished reacting to the plane crash the E4 logo is sitting

next to us on the bench, which is incredibly surreal and overall quite funny. Also we

decided to cast two teenage actors (who fit the specific age range of the target

audience which made the ident relatable for the majority of the people who watc E4,

and as a result, funnier.