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PUBLISHERS’ CONCLAVE 2017 LANE PRESS T h r i v e Rule #1: Never Bore Your Reader Rule #2: See Rule #1

Rick Pullen - Never Bore Your Reader

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  1. 1. PUBLISHERS CONCLAVE 2017 LANE PRESS Thrive Rule #1: Never BoreYour Reader Rule #2: See Rule #1
  2. 2. PUBLISHERS CONCLAVE 2017 LANE PRESS Thrive Dont Bore Me
  3. 3. PUBLISHERS CONCLAVE 2017 LANE PRESS Thrive Believe it or not, this is what an editor looks like.
  4. 4. PUBLISHERS CONCLAVE 2017 LANE PRESS Thrive Danger! Dont Bore Him.
  5. 5. PUBLISHERS CONCLAVE 2017 LANE PRESS Thrive Sex Sells
  6. 6. PUBLISHERS CONCLAVE 2017 LANE PRESS Thrive The Future Sells
  7. 7. PUBLISHERS CONCLAVE 2017 LANE PRESS Thrive Depth Sells
  8. 8. PUBLISHERS CONCLAVE 2017 LANE PRESS Thrive Quality Sells
  9. 9. PUBLISHERS CONCLAVE 2017 LANE PRESS Thrive Digital Doesnt Sell
  10. 10. PUBLISHERS CONCLAVE 2017 LANE PRESS Thrive Story Story Story
  11. 11. PUBLISHERS CONCLAVE 2017 LANE PRESS Thrive Even Bad Sex Sells
  12. 12. PUBLISHERS CONCLAVE 2017 LANE PRESS Thrive Idiots At The Gate
  13. 13. PUBLISHERS CONCLAVE 2017 LANE PRESS Thrive
  14. 14. PUBLISHERS CONCLAVE 2017 LANE PRESS Thrive
  15. 15. PUBLISHERS CONCLAVE 2017 LANE PRESS Thrive
  16. 16. PUBLISHERS CONCLAVE 2017 LANE PRESS Thrive
  17. 17. PUBLISHERS CONCLAVE 2017 LANE PRESS Thrive
  18. 18. PUBLISHERS CONCLAVE 2017 LANE PRESS Thrive
  19. 19. PUBLISHERS CONCLAVE 2017 LANE PRESS Thrive not too stubborn to adopt it.With our forward verage from all risk property to excess liability, rything in between.The way we see it,instead d a way around it. S | UNDERWRITING Theres a better way. amwins.com en noses later,the facemask is introduced tarted using their heads. LEADERSEDGESEPTEMBER2006 LEADERS EDGE Audacious CindyVillemarette takesonKatrina,male chauvinists,sports and applemartinis. 09.06 DanceswithWolves:Packmentalityaidscross-selling. EspritdeCore:Movethebackoffice.Concentrateonyourcore. BankonIt:TherereallyisaSantaforagencycapital.
  20. 20. PUBLISHERS CONCLAVE 2017 LANE PRESS Thrive LEADERSEDGEJULY/AUGUST2007 LEADERS EDGE JULY/AUGUST2007 CZECHMATE! Czechentrepreneur PavelNepalacreates largestprivate brokerageintheEastern EuropeanMarket. MYOPIC MARKETING Viewvoluntarybennies asanopportunity,notan afterthought. HUNTERS OR FARMERS? Compensationplans createhuntersofnewbiz orfarmersofold. $1BillionTheyredead seriousabout insuring bodypartsin Hollywood. At AmWINS,our job is to be forward thinkers and never simply accept the preconceived. Our years of experience with a wide range of markets and industries have given us the expertise to change and improve how things are done.This drive for innovation is how weve become the largest wholesale brokerinfiveshortyears.Werejustnotgood at following. Theres a better way. amwins.com
  21. 21. PUBLISHERS CONCLAVE 2017 LANE PRESS Thrive LEADERSEDGEOCTOBER2007 LEADERS EDGE OCTOBER2007 NO-FAULT DIVORCE Employmentpre-nupssaveheartache whenworkersflirtwithsuitors. ROCK STARS ON THE ROCK Bermudaattractsthebest underwritersandtheirgroupies. THE ELEPHANT IN THE ROOM Federalregulationwouldthreaten NAICextinction. MichaelMoores SiCKOAnecdotesAreNoAntidote forHealthCareInsurance
  22. 22. PUBLISHERS CONCLAVE 2017 LANE PRESS Thrive vised me to check out the new farm, have told me it was a wind farm. . . ave a clear understanding of the implications. Especially when it rketplace.Your clients deserve to be fully informed and so do you. xpect more from your insurance partner? therightwholesaler.com leadersedgeSEPTEMBER2012 LEADERS EDGE SEPTEMBER2012 CALL WAITINGRESEARCHERSFINDAREMEDYFORPROSPECT-CALLINGRELUCTANCE
  23. 23. PUBLISHERS CONCLAVE 2017 LANE PRESS Thrive Weaningworkers offsmoking cementsbusiness relationships, clientsavings. LEADERSEDGENOVEMBER2008 LEADERS EDGE NOVEMBER2008 offsmoking cementsbusiness relationships, clientsavings. offsmoking cementsbusiness relationships, clientsavings. NICOTINENATIONN
  24. 24. PUBLISHERS CONCLAVE 2017 LANE PRESS Thrive JANUARY/FEBRUARY2012 LEADERS EDGE $1BILLION TIME BOMBDecades of ignoring safety catches up to the NFL. THE M OF CALPS, LIKE TO K YOU. EXPIRED COVERAGE TEAM David Bresnahan Lexington Insurance Co. Eduardo Lucena Colemont Brazil James Drinkwater AmWINS Group, Inc. Scott Carmilani Allied World Assurance Co. Dave Leonard RSUI Frank Murphy THB Group John Charman AXIS Skip Cooper AmWINS Group, Inc. leadersedgeJANUARY/FEBRUARY2012
  25. 25. PUBLISHERS CONCLAVE 2017 LANE PRESS Thrive JANUARY/FEBRUARY2O13 THEBIG PICTURE:GLOBAL ECONP.40 Four More Years 20
  26. 26. PUBLISHERS CONCLAVE 2017 LANE PRESS Thrive MAY2O13 Ethical issues arisewith latest advances in science,medicine. Fully Exposed THEBIG PICTURE: LIFE SCIENCES P.40
  27. 27. PUBLISHERS CONCLAVE 2017 LANE PRESS Thrive
  28. 28. PUBLISHERS CONCLAVE 2017 LANE PRESS Thrive GROW MAY2O14
  29. 29. PUBLISHERS CONCLAVE 2017 LANE PRESS Thrive
  30. 30. PUBLISHERS CONCLAVE 2017 LANE PRESS Thrive
  31. 31. PUBLISHERS CONCLAVE 2017 LANE PRESS Thrive JULY/AUGUST2O15 YOU. HAVE. BEEN. HACKED.
  32. 32. PUBLISHERS CONCLAVE 2017 LANE PRESS Thrive TheLong WalkHomeThe Big One will be much worse than you can imagine. It could depopulate California and send the U.S. economy into a tailspin. BY DARYL LEASE > ILLUSTRATION BYDAVID PALUMBO OCTOBER2015 LEADERS EDGE 49 TOTAL DEVASTATION
  33. 33. PUBLISHERS CONCLAVE 2017 LANE PRESS Thrive