Sell Your Work, Not Your Soul: 3 Top Tips for Sleaze-Free Product Sales

Sell Your Work, Not Your Soul: 3 Top Tips for Sleaze-Free Product Sales

Where are we going with this?

Quick Intro & Giveaway Details Tip 1: Setting Expectations Tip 2: Carrying Expectations Through the Session Tip 3: The Problem with “Show it to sell it” The Un-sell + Winner Announced Q&A

3

Swift Galleries, Salesographer, PayKit.io

Hi, I’m Chris!

Two Truths and a Lie:

1. I was born in Portland, OR.

2. I have lived in 7 states and 2 different countries.

3. I once had a job erasing pencil marks from standardized test booklets.

4

The Wall Art Sales Processfancy tools and great photos don’t matter without the rest of the process

Website

Inquiry

Planning Meeting

Session/Wedding Sales Meeting

Set client expectations everywhere

they see your work.

Find out if you’re a good fit for them and if

your skills match their needs

Ask questions make suggestions

Build excitement for the sales meeting.

Put it all together.

Step One: Setting Expectations Let’s get the right people in the door

6

everywhere they see your work, they need to see wall art

Setting Expectations

Price Product Process

Website Blog Social Media

SeGng Pricing ExpectaJonsGive them something (but not everything)

8

give them something to hold on to

Setting Price Expectations

Sessions are $150 and custom wall art galleries start at $1200. ”“

YOUR WEBSITEPricing Page AND Contact Page

SeGng Process ExpectaJonsLet them know what they’re getting in to

10

please, for the love of all things holy don’t do this

Setting Process Expectations

Our Process Donec id elit non mi porta gravida at eget metus. Cras justo odio, dapibus ac facilisis in, egestas eget quam. Cum sociis natoque penaJbus et magnis dis parturient montes, nascetur ridiculus mus. Donec id elit non mi porta gravida at eget metus.

Aenean eu leo quam. Pellentesque ornare sem lacinia quam venenaJs vesJbulum. Aenean eu leo quam. Pellentesque ornare sem lacinia quam venenaJs vesJbulum. Fusce dapibus, tellus ac cursus commodo, tortor mauris condimentum nibh, ut fermentum massa justo sit amet risus. Nullam id dolor id nibh ultricies vehicula ut id elit. Praesent commodo cursus magna, vel scelerisque nisl consectetur et. Cras maGs consectetur purus sit amet fermentum. Praesent commodo cursus magna, vel scelerisque nisl consectetur et.

EJam porta sem malesuada magna mollis euismod. Praesent commodo cursus magna, vel scelerisque nisl consectetur et. Morbi leo risus, porta ac consectetur ac, vesJbulum at eros. Nullam quis risus eget urna mollis ornare vel eu leo.

Something Else You’ll Never Read Donec id elit non mi porta gravida at eget metus. Sed posuere consectetur est at loborJs. Maecenas faucibus mollis interdum. Donec sed odio dui.

Donec id elit non mi porta gravida at eget metus. Cras justo odio, dapibus ac facilisis in, egestas eget quam. Cum sociis natoque penaJbus et magnis dis parturient montes, nascetur ridiculus mus. Donec id elit non mi porta gravida at eget metus.



Oh My Gosh I’m SJll Going Donec id elit non mi porta gravida at eget metus. Sed posuere consectetur est at loborJs. Maecenas faucibus mollis interdum. Donec sed odio dui. Donec id elit non mi porta gravida at eget metus. Cras justo odio, dapibus ac facilisis in, egestas eget quam. Cum sociis natoque penaJbus et magnis dis parturient montes, nascetur ridiculus mus. Donec id elit non mi porta gravida at eget metus.



Hey, Where’d You Go??? Donec id elit non mi porta gravida at eget metus. Sed posuere consectetur est at loborJs. Maecenas faucibus mollis interdum. Donec sed odio dui.

Donec id elit non mi porta gravida at eget metus. Cras justo odio, dapibus ac facilisis in, egestas eget quam. Cum sociis natoque penaJbus et magnis dis parturient montes, nascetur ridiculus mus. Donec id elit non mi porta gravida at eget metus.

Aenean eu leo quam. Pellentesque ornare sem lacinia quam venenaJs vesJbulum. Aenean eu leo quam.

SeGng Product ExpectaJonsEverywhere they see your work, they need to see the product you want them to get

12

Custom Wall Art GalleriesAdd a Custom Wall Art Galleries por[olio item to your website. Post mockups and final client installs.

add a wall art portfolio item

On Your Website

www.myamazingphotoz.com

13

time to talk about why you love wall art

On Your Blog

Use these posts as your teasers to show not only some of your favorite photos from a session, but to also conJnue planJng the seed for a wall art sale.

Use Teasers for GoodGo back to your last 3-5 sessions you blogged and post a wall art gallery for each one. Now blog a gallery for each session you photograph from this point, forward.

Every SessionThis is less about what your clients have bought and more about why you believe it’s the best thing your clients should buy from their session with you.

Talk About Your ‘Why’

14

Now’s the time to have a two-way discussion with your clients and potential clients about why you love wall art so much.

On Social Media

Plants seeds for a saleConJnues to show clients and

potenJal clients that you offer wall art.

Involves your followersHelps you get some more

interacJon on your Social Media accounts.

The source for wall artMakes it clear that you are the

photographer to go to for wall art.

Ask for feedback“I can’t decide which one I like best… help! Which one is your favorite?”

Run a contestCheck with Facebook’s rules to see if you can run a contest for likes or shares. Consider a 3rd party app.

Feature a clientPick a gallery to use as your Facebook cover photo for a week and make it a big deal for the client who’s included.

peace out selling, hello serving

The Client-Focused Planning Meeting

Why does this work?Planning Meetings work because you get an excuse to talk to your clients about physical products.

Be the pro.Your clients want someone who can step in and help, who can tell them what’s best for them.

This is actually better.Your clients just have to show up, answer some questions, then let you do what you do.

This is service.This process turns “selling” into “service” (so you can sleep at night)

Just ask questions.Find out everything you can about their style and their space.

Now make suggestions

Use your knowledge and expertise to help them figure out what to do with their photos.

Step Two: Reinforcing Expectations The session is here… now what?

17

build excitement for products

Selling through the Session

Build excitementBe excited about what your client wants and they’ll be excited, too.

Refer back to productsTalk about the products you discussed during the planning meeting. Get excited about images you’re creating that will look perfect in those products.

Help them visualize it.Keep them thinking creatively, helping them picture exactly what it will look like to have your work in their home.

Step Three: Context is King “Show it to sell it” isn’t good enough

anymore.

19

do more than show it to sell it

Context is King

Correct Size, No Context On their Wall, at the Right Size

20

I think a 30x40 would look great over your fireplace!

I think you should leave…

21

I think this would look great over the fireplace, what do you think?

Yes, please!

Let’s Recap! Step 1: Set Expectations

• Price, Product and Process • On your website • On your blog • On social media • In your planning meeting

Step 2: Carry the Expectations Through the Session • Build excitement for the products you discussed

Step 3: Show it (in context) to sell it • Showing it to sell it isn’t enough anymore • Show your clients their images, at the right size, on their walls

Step 4…

23

Start a FREE TRIAL of Swift Galleries and we’ll give you our 3-video IPS Training Series.

Hey Look, Free Stuff!

No credit card. No commitments. No sneaky business.

(No, really).

>>> Click This Link <<<

https://app.swiftgalleries.com/register#_l_31

Art & Photos

Sell Your Work, Not Your Soul: 3 Top Tips for Sleaze-Free Product Sales