Skepticism and Structures

Many great cities of the world have man made icons that were initially built either to be temporary structures or that were met with skepticism.

Today those cities are immediately recognized by those icons and they enjoy the benefits from the millions of visitors and the millions of dollars those visitors represent.

6.75 M visitors in 2009. 220M since its construction. Height 1063 Ft.Built by public funds in 1889 for an Exposition as a temporary structure.

For many years it was considered an eyesore by Parisians.

3.5M visitors per year. Height 435 Ft. Built by public funds. When itwas initially proposed there was a public outcry. The general public

simply did not want a giant Ferris Wheel in the middle of historicdowntown London.

4M visitors per year. Height 630 Ft. Built by public funds. The projectstarted in the 40’s with an architectural contest. It was not built until the

60’s because the public thought it was folly.

Skepticism at its’ best (worst)

16. 64M visitors in 2009. Height 189 Ft. Built by private fundswith public incentives.

In the early 1960s, back when the St. Joe Co. was still in the business of growing Florida pines, not developing Florida real estate, legend has it that a Hollywood movie mogul by the name of Walt Disney paid a visit to the timber company's then-CEO, Ed Ball. Disney, you see, was in the market for some Florida land--something about an amusement park--and land was what St. Joe had in spades. St. Joe owned then (and still owns today) about a million acres in the Florida Panhandle. All Disney needed was 30,000.

Ball made Disney wait in his foyer for hours. At the end of the day Ball's secretary emerged from his office with a handwritten note for the movie man. The message: "We don't deal with carnival people."

The Falls at Vineyard Mountain & Mount Pegasus – Emerson, Ga. 2.5-3M visitors the 1st year. Height 190 Ft.

To be built by private funds with public incentives.

Atlanta Business Chronicle 8/31/07 The proposal has attracted the attentionof state economic development officials. "This is the kind of project that we'vebeen hoping for," said Charlie Gatlin, state deputy commissioner for tourism

and marketing, who attended the Aug. 28 meeting. Tourism officials havestruggled with the perception that Georgia is a "pass-through state," for folks

connecting to flights at Hartsfield-Jackson Atlanta International Airport ordriving through to get to Florida. "We want points of destination," he said.

• Atlanta Skyline May See Change• Giant Sightseeing Ferris Wheel May Come To Atlanta• by Ray Arzate, CBS Atlanta Reporter• POSTED: 8:56 pm EST November 10, 2010• UPDATED: 8:26 am EST November 11, 2010• ATLANTA -- There may be a huge change coming soon to the Atlanta

skyline. • The same developers behind the London Eye, the huge Ferris wheel that

seems to be a focal point of the London skyline, want to build a replica in downtown Atlanta.

• The developers met with about 30 Atlanta business representatives Tuesday. • They will have to raise about $200 million for the project. The development

group said the wheel would be about 45 stories high and bring in about 2.7 million visitors a year.

In 2011 $ 200M will be needed to build the “Atlanta Eye”. A substantial portion of this could be funded by

“The Georgia Tourism Development Act”

What conclusion can we draw?

> An imposing edifice, done properly, can stand thetest of time> FORM follows FUNCTION

> We have FORM and we have FUNCTION> When private enterprise is assisted by governmentincentives, as in The Georgia Tourism Development Act, the synergy can create a national icon that can benefit the local economy in many ways for a long time.

Indoor Snow Domes Around the World

Dubai

• Indoor Snow Domes Around the World

• UK• ...ready to ride • SNO!zone Milton Keynes, Buckinghamshire (more details and pics on the SNO!zone) • SNO!zone Castleford, West Yorkshire • SNO!zone Braehead, Glasgow• Tamworth Snowdome, Staffordshire• Chill Factore, Trafford Park, Manchester• The Snow Centre, Hemel Hempstead

• ...in the pipeline• SnOasis, Great Blakenham (provisional planning permission given; due to open 2012)• Wycombe SnowDome, High Wycombe (development postponed, May 2009) • Swansea

• Australia• Coffs Harbour, NSW

• Belgium• Snow Valley• Skibaan Casablanca, 's-Gravenwezel• Ice Mountain, Komen (210m long) • Snow Games, Antwerp

• China• Qiaobo Ice & Snow World, Beijing (120m inside a man made cave)• Shanghai Yinqixing Indoor Snow Centre (380m)

• Dubai• Ski Dubai, Mall of the Emirates, Dubai (world's largest indoor snow resort)

• France• Snowhall, Amnéville-les-Thermes

• Finland• Kymppi Arena, Kylpyla Hotelli Vesileppis, Leppavirta

• Germany• Jever Skihalle Neuss, Dusseldorf • Alpin Center am Tetraeder, Bottrop• Snow Funpark, Wittenburg• Snow Dome Bispingen, Hamburg• Snowtropolis, Horlitz

IndiaSnow World, Hyderabad (no skiing/boarding, but snowballs, snow dancing and snow sculping!)

Japan

Big Air Fukoaka, Fukuoka (snowboard & short-ski) Kamui Snowboard Park, Baraki (snowboard only)Coolval Tokyo, Tokyo Snova Kobe Free-ku, Kobe (50m long, 26m width)Snowva Hiroshima Boarders Arena, HiroshimaSeibuen Yuenchi Snowboard Park, Seitama (150m long, 236m width)

LithuaniaSNORAS Snow Arena, Druskininkai municipality, (460m long, 50m width)

MalaysiaLido Boulevard, Jahor area (construction due to commence 2011)

NetherlandsSnow Village, Biddinhuizen Montana Snowcentre, Valkenswaard Uithof, Den HaagSki Dome, RuchpenSnowWorld, Zoetermeer (210m)SnowWorld, Landgraaf (500m)Snowplanet, Spaarnwoude (230m long + 100m beginners slope)

New ZealandSnowplanet, Auckland

SingaporeSnow City, Singapore

SpainMadrid Snowdome, Madrid

South AfricaSnowfun, Cape Town

For More Information Contact:

Stephen R. WintersManaging Director

SRW International, LLC404-276-1700

Email: srw@srwinternational.comWeb Site: www.srwinternational.com