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Originally created by a former student, Joseph Mullen, with edits/additions from me.
Citation preview
Design So Cool It Will Make Your Eyes Bleed
Karl GrubaughAdviser, Granite Bay Gazette
With credit to Joseph Mullen, former Gazette co-editor-
in-chief
Key Points!
1.Go
BIG!(The concept is DOMINANCE)
When you have a terrific
photo, RUN IT
REALLY LARGE!
Don’t waste it.
But be thoughtful about how to use it. The designer used the dark feathers as a perfect place to run reverse text without having to add
some kind of cheesy shadow box to make the
text visible.
BEFORE AFTER
Notice the tight cropping
of the pictures
and effective teasers. COUNT
THE FACES
I like the rodent
package on the first
page, the fish
package on the second page.
Nice use of
creative white
space.
RULE VIOLATION! Non-modular design … where? Does it work?
Nice cropping and NICE
use of cutout on first one. Notice
creative packaging on both
pages.
Key Points!
2. Text as
Art
Great headline treatmen
ts, fantastic cutout on number
2. OH MY GOSH,
TIGER IS COVERIN
G UP OTHER
THINGS!!! Yes…that’s
what we call
thinking outside of the box
Nice use of color on first one.
Take lackluster photo and make it an interesting
overall package.
(Photoshop tip: color sampling from the photo for
use on the font.) Nice
use of creative
crops and photos on
second one.
Great faces on first one: COUNT
THE FACES!
Cool use of photo illustratio
n on second one, but notice
that the illustration doesn’t
stand alone.
Great infographic on the left --
cool headlines and judicious use of color.
Photo illustration is
relevant because
PHOTOGRAPHER AND
WRITER AND EDITOR
COMMUNICATED!
Key Points!
3. Dance with the one who
brung ya.(Take advantage of what you’ve got to work with.)
Emphasis is put on photo, tons of white space but it
WORKS.
Huge typeface makes it more interesting – simple but bold
Key Points!
4. Use COLOR well!
BEFORE AFTER
Notice the professional quality
of the after page – it’s much
cleaner looking than the first one.
(Word ‘Sushi’ in first head
is incredibly cliché.) Also has creative teasers.
Cool head
treatment
Cool info-graphic and text shape
REALLY cool
cutouts on first one. You can cover up
your flag – People
know by now
whether it’s news, lifestyle, voices,
sports, or whatever.
Nice infographi
cs on second one as well.
You can design two facing pages as a double truck!
Nice cutout, defies modular design but WORKS!
Also, notice they toned down the teasers and photos on other
stories to draw attention to main package
Don’t use color just for the sake of color. First
one is much more
effective with limited color.
Too many colors looks … cheap.
Key Points!
5. Use Lots of Points of
Entry(And you need to play with Illustrator to help
create illustrations and infographics!)
Complex, but works. Informative.
Terrific use of color – but label it as a photo illustration!
Boring photos made more
interesting through effective design.
Nice macro shots, repetition can be very effective;, color
sampling/matching gives the package on the left
some visual consistency.
Text can be a graphic: be creative!
Key Points!
6. Headlines matter!
(Take the time to make them great!)
Tie your headlines into your photos – a little irony is great for capturing attention
There is a nice
juxtaposition of fonts on the first page, and
the repetition
of the photos
makes a cool
playbill effect. The
second one uses
illustrative photos on
the top and a
subtly nice headline
treatment with the S going into the photo.
The first one illustrates a nice use of a single color.
The second one is just awesome with the infographics.
First one is a cool and
creative way to use
graphs other than
standard Excel
graphs. The second one
uses a powerful
illustration that
employs repetition
and pops of color that make it
really work.
First one is creative solution to typical Christmas gift package. Nice illustration that
chunks the story well.
The second one is a great use of infographic, differentiating Porsche cars from others by
color pops. Color is cohesive and infographic is simple to follow.
Terrific crops on photos; the crops frame stories well.
Great tabloid front, very powerful and representative photo. B+W package on second one is effective for the tone of the story, and cutout
is dominant without hogging ALL the space
Tone on left is somber; effectively builds on the photo. Prayers listed down the side is a nice touch. Second one has creative headline treatment by
playing with size, leading.
INSPIRATION INTERPRETATION
Joseph took a page design he saw online and reinterpreted/applied it to the Gazette using his Illustrator techniques and the text of the story as
the walls. STEAL IDEAS!!!!!
First package is serious to match story, toned down, but effective. Use sparingly.
Clever and very nice illustration on second one, colorful. Again, matches
mood of story with design
When used sparingly and professionally, type as a graphic
can be very effective and impactful. The simple black and white
ironically mirror the subject matter of the story. Again, RUN IT BIG for
more impact!
Effective illustrations are relatively simple, but impactful. Again, colors are cohesive.
Nice illustration, with excellent use of white space
Again, nice somber photo, B+W is appropriate to story
Creative content and stories create impact and interest. CONTENT
MATTERS
Nice graphic for the story, very understandable and clear.
First one is a nice use of cohesive colors . Second one uses onomatopoeia in the headline and clear infographics to illustrate story.
Stunning! A nice
macro shot, appropriate use of color (note drop cap); gray
background mimics color of the fork and helps
the color of the cherry
and juice to really pop
off the page
Nice alternative
story package on second one – make it a
game! Needs
communication to work
Great cropping on first one, adds impact to photo. Second one has one
of the greatest headlines I’ve ever seen. Period.
Nice photo-illustration in first one, lime green and black pair nicely.
Disney teaser in the second one is simply fabulous.
http://www.bestfrontdesign.com/archives.htm
My web page is at:
Granitebayhigh.org
Academics>social studies>Karl Grubaugh
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