By Sabina Shah

Primary Research

My team and I had conducted some quantitative & qualitative, primary research and secondary research by using questionpro.com, along with the internet. We had asked a series of questions to find out what our target audience liked about horror movies, and what don’t they like. This then helped us make decisions for our trailer. We received a high amount of responses of 82, which gave us a wide variety of opinions.

What gender are you?

Here we asked our audience their genders. We can see that we had an equal amount of both genders, which can help us with designs for our trailer, and which gender to base our trailer on. This is beneficial as we had originally decided to aim our trailer at females, and majority of our responses are from females.

What’s your favourite animal?

Here we asked our audience what their favourite animal is. Reasons why we had asked this was to find out what our audience are like. For example, majority of our audience said their favourite animal was a dog, closely followed by a dog and a lion. These are quite wild vicious animals, which therefore tells us our audience like seeing wild outrageous things, which is what helped up make some decisions for our trailer, to suit our audience.

Do you like horror movies?

Here we asked our audience whether they liked horror movies or not. We can see that majority of our audience voted yes, which tells us that we are aiming our trailer at the correct audience. This helps us as it allows us to understand we are aiming our trailer at the correct audience.

How do you watch movies?

We asked our audience on how they watch their movies. As we can see, majority of our audience said they download their movies. This tells us not many watch the TV, so there is low chances they will watch our trailer through TV advertisement. Therefore, we understand our audience use the internet more, which allows us to advertise our trailer through social media’s.

What elements within a horror movie tend to scare

you the most?

Here we asked our audience what scares them the most. As we can see, sound seems to scare them the most. Therefore this was helpful to us as we can now make a decision on focusing on the sound within our trailer to make this more thrilling and more exciting for our audience.

What location tends to create a frightening

atmosphere?

Here we asked our audience what they think is the most frightening location for a horror movie. bulk of the votes are for the woods and forest, which is a typical slasher film location, which is followed by a house and a grave yard, which helped us understand we had picked the correct locations, as these were the three we anticipated on using.

What colours do you think would be representative within a horror movie?

Here we asked our audience what colours they think represent a horror movie. We can see majority of them voted for red, black and white, which as we know are typical horror genre colours, as we know they have connotations of blood, death, danger, fear, innocence, etc. This helped us pick our three brand identity colours, which we will use throughout our trailer.

What’s your favourite horror film?

Here we asked our audience what their favourite horror film is out of a few options we gave them. Majority of our audience went with Friday 13th. This helps us decide parts of our narrative, as this may guide us to include elements from Friday 13th in our trailer. We could also use intertextuality by using reference to Friday 13th.

What weapon do you think is most appropriate for a horror

movie?

Here we asked our audience what they think is the most appropriate weapon for a villain to use within a horror movie. Majority of our audience had voted for a chainsaw, along with a knife. This then helped us make our decision on which of the weapons to use out of the two, as we know our audience would be satisfied with either decision. We then decided to use a knife, due to this being a typical weapon used in a slasher movie. It is also commonly used in Friday 13th.

What is the most terrifying horror movie you have seen?

Here we asked our audience what their favourite horror movie is. We can see that Insidious had received a high amount of votes, followed by the House of Wax. This gave us an idea of what sort of things interest our audience within the horror genre. Although Insidious is not a slasher film, we are still able to include elements from this movie in our trailer, to fit our audiences needs and wants.

Secondary Research

Secondary Data ‘’In 2009, UK teenagers and young adults aged 15 to 24 were the most frequent cinemagoers, with 61 million cinema admissions’’

This graph is showing what activities people do in their free time. It show the most popular activity which is watching television, which is enjoyed mostly by people of the ages of 16 and over. This is useful to me as it tells me that it would be a good idea to produce a horror movie, with a target audience of people the age of 16. this tells us that our film will be watched by our target audience.

This graph is telling us about the different genres of movies, and when they are most popular at different times of the year. We can see that the horror genre is most popular between the months of August-October. This may be due to the fact of this is near the time of Halloween. This is useful to me as it tells us when is the most popular time to release a horror movie, so therefore I can base my release date around the same period of time.

This graph is showing the different age groups of people who are cinemagoers. This shows that the most common types of people are people aged between 14-17. this is beneficial information to me as it allows me to understand that my film will be watched, due my target audience being in-between the ages of 14-17.