Louis Angus – AS Media Coursework Task Three – Brand Identity and Mode of Address Analysis

The brand identity of Top of the Pops is very positive and bubbly. We can tell this from the

use of vibrant colours that give off a happy message. The pink colour which is carried

throughout the magazine tells us that this is very female oriented. All the pages give off a

good vibe which is needed when you are targeting it at young teenagers as they will not

want to read articles which are plain black and white with no pictures. This brand identifies

itself in the market as a fun, easy read aimed at young teenage girls who enjoy reading

about celebrities and artists. This is shown through the use of public figures on all pages for

example Tulisa on the cover, One Direction on the contents page and Cheryl Cole featuring

in a double page spread. The font style also suggests informality as most of the main text is

placed on an angle and is bright pink. The masthead on the cover and contents page is the

same on every issue of Top of the Pops. This makes it easy for readers to quickly distinguish

this magazine compared to others. It also carries a sense of continuity which is needed

when targeting young teenagers. The colour scheme is the same throughout all issues being

mainly white and pink, appealing to females. Because this magazine is aimed at young girls,

Louis Angus – AS Media Coursework Task Three – Brand Identity and Mode of Address Analysis

its appearance has to be attracting to their generation. The magazine’s content is also

always focused on features with female celebrities, articles about boy bands and tips with

fashion. The reader now expects to see these in the magazine as they are conventional to

this genre and target audience.