Understand issues relevant to design for advertising

Types of advertising

On screen advertising e.g. Web.

Animation

Television

Cinema

LCD

Plasma

Hand-held device

Print

Internet

Books

Magazines

Design

Movie trailers

Outdoor

Bus

Illustration

Packaging

Radio ads

Hoarding

Logos

Material Corporate colours

Look and feel

Online advertising

Online advertising is a form of marketing and advertising that uses the internet to send out promotional adverts to customers. This allows advertisers to deliver adverts straight to the customers e.g. if you go online for shopping, adverts will pop up advertising similar products to what you have bought.

Print advertising

Print advertising is a form of advertising that actually uses printed media, this are things such as newspapers, magazines, books etc. Print advertising is used to reach out to customers, companies, businesses to promote whatever they are designed to promote.

Guerrilla advertising

Guerrilla is an advertisement strategy in which local companies and businesses that don’t want to spend money on advertising, promote their products or services in an unconventional way e.g. they would stick their logos or business posters on lamp posts or doing flash mobs etc.

Broadcast advertising

Broadcast advertising is radio and television commercials, broadcast advertising is designed so that it reaches out to a wide range audience. It is also known as mass marketing because it can reach out to a worldwide audience.

Outdoor advertising

Outdoor advertising is anything all the way from billboards, bench buses, interiors and exteriors of buses to publicize company products.

Product Placement advertising

Product placement is where companies that manufactures goods such as sony, would pay film companies to have only their product used in the film. For example sony could pay a film company so that only their PS4 game console is used in the film.

Mobile advertising

Mobile advertising is a method of advertising that appears on mobile devices such as smartphones, tablets or PDAs that have wireless connections. The adverts can be sent through texts to the person or can appear as banners on websites when you go on the website through your phone.

Packaging advertising

Packaging advertising is advertising through putting packaging on a product to advertise it. This advertising shows the company name, product name etc, to advertise the company in shops and places where customers shop.

Design Contexts - What is needed to make an advert?

1. Company details.

2. What am I advertising?

3. Logo?

4. Previous adverts?

5. Target market- what audience?

6. Certain style for the company adverts?

7. Budget.

8. What kind of advert?

Constraints in advertising

1. In advertising you must stay within the law and follow rules that laws set out as for advertising. Some products cannot be advertised at all as they can be inappropriate or illegal etc. Laws also lay out rules where advertisers cannot lie about the product they are promoting or say untrue things about other products.

2. You need to make sure that money isn’t a problem, if a company has a limited budget for their advertisement then they should opt out of expensive tv adverts and should decide to do a possible guerrilla advert if they can only afford that.

3. Adverts need to follow ethical rules as well as some viewers that see an advert might find it extremely distressful or upsetting. For example the RSPCA can make highly upsetting adverts about animal cruelty so they have to explain as to why they have made the advert like that. Also some viewers may be underage to see certain products advertised. For example Cigarettes can’t be advertised on TV because children could end up seeing them on TV and think that they are a good thing to have which they aren’t as they affect your health.