Understanding AdvertisementLiam Heeley

Different types of advertisement • Digital• Outdoor• Social Media• Online• Newspaper• On packaging• Radio• Buses• Online Pop Ups

Advertising Methods

Online advertising• Online advertising is an advertising method that uses the

internet to promote, inform and make people aware of their company or products ect.

• Pop ups are also included in online advertising, these are the things that companies pay websites to show when playing a game or whilst watching a video

Print advertising• This is a form of advertising that uses prints, for example

magazines or newspapers• Flyers are also very widely used because they are distributed

around and people pass them on, so therefore a large amount of people end up becoming aware about the company

Guerilla advertising• This is a type of advertising that tries to keep the budget at a

very minimum, this needs a lot of imagination to think of ways of advertising

• For example putting stickers on lampposts around a town so people become aware, this is very effective because it makes a large amount of people aware

Broadcast advertising• This is also known as on-air advertising, which is like TV or

radio advertising• Companies advertise through commercials, which are shown

in breaks in TV shows, so for example in the break of BGT, that is a chance for a company to advertise

Outdoor advertising• This is billboard advertising for when people are driving,

walking or are on public transport, they get to see the advertisement

• These billboards are usually very big on sides of roads or on the sides of large buildings

• Other vehicles are used to advertise like business vehicles and also at bus stands

• Companies use large images on outdoor advertising and stick to minimal text so that the main focus is on the image, which is the most effective piece of advertisement

Product placement advertising• This is using their products in well known films for example,

like in Back To The Future, Nike used product placement with the shoes ‘Nike Air Mags’

• This is very effective because a lot of people watch films, so therefore this will make a large amount of people aware of the product

• This is a subtle way of advertising as some people may not even notice the placement of the product

Mobile advertising• This type of advertising happens on mobile devices or tablets,

this is done by adverts popping up whilst playing a game or you can also get a text message

• An example of this is when you are on spotify, an advert pops up and says ‘if you watch this video there will be no adverts in-between your music’

• Another example of this is o2, they sponsor many new films and upcoming events, I know this because I get a bunch of messages saying ‘don’t miss out on this amazing deal’

Packaging advertising• This is when the packaging of an item also promotes the

company and its other products• McDonalds does this by putting the company logo and a

slogan on the box of a Big Mac, also showing a picture of the Big Mac to advertise it further

• This is very effective because if somebody drops the packaging of an item on the floor, even though it is harmful littering, this is good for the company because more people see the box, which makes them aware of the product and the company

Design Contexts• To create an advert, the company needs a budget, target audience, the

main purpose of the advert (persuade or inform)• They also need to know where they are going to display their advert, so if

they will display it in movie theatres, or on flyers for example• The target market needs to be worked out as they need to work out what

colors and images to use for example because if they advert is aimed at children, it will need to be not very formal, it needs to be colorful with lots of images so the children understand the advert

• Another big factor the company will need to think about is that if the product they are advertising is a food product, they will need to include allergies information, the price of the product and maybe an image so that the audience know what the actual product looks like

• Contact details must also be included because some people may want to find out more about the product or even some advertising companies may want to help advertise the product, so they need to be able to contact the company to discuss potential opportunities

Constraints in advertising• LAW – In advertising it is not as easy as to just place any old image or text onto a

background, you have to consider legal factors. For example a illegal substances like cocaine for example are not allowed to be advertised anywhere because it will be promoting illegal acts.

• MONEY – The companies budget must always be considered in the making of an advert because the budget is one of the most important things in advertising as you cannot go over it, so therefore the company must manage the money wisely. They do this by saying for example ‘we will spend £50 on the display, £200 on the locations of advertisement and £100 on sponsors’. Small business have to consider this factor because they will have a very small budget, so therefore will need to take time to review the different ways they will be able to advertise their company without going way over their budget, a way of doing this is by handing out flyers for example as printing can have a very low cost, however it is a very effective way of advertising

• ETHICS – This is very important in advertising, although it isn't illegal, they are factors that must be considered for safety. It means the company should consider who may possibly see their advert, so for example companies should not promote smoking to young children because otherwise they will become aware from a young age of the act and may eventually then start smoking

Constraints in advertising

Law• In advertising it is not as easy as to just place any old image or

text onto a background, you have to consider legal factors. For example a illegal substances like cocaine for example are not allowed to be advertised anywhere because it will be promoting illegal acts. The watershed also needs to be considered because if the advert has explicit image or language, it is not suitable for children to see or watch, so therefore must be shown after the watershed. Crime should also not be promoted because this will make people see what possibilities there are in the world and may therefore influence them

Money• The companies budget must always be considered in the

making of an advert because the budget is one of the most important things in advertising as you cannot go over it, so therefore the company must manage the money wisely. They do this by saying for example ‘we will spend £50 on the display, £200 on the locations of advertisement and £100 on sponsors’. Small business have to consider this factor because they will have a very small budget, so therefore will need to take time to review the different ways they will be able to advertise their company without going way over their budget, a way of doing this is by handing out flyers for example as printing can have a very low cost, however it is a very effective way of advertising

Ethics• This is very important in advertising, although it isn't illegal,

they are factors that must be considered for safety. It means the company should consider who may possibly see their advert, so for example companies should not promote smoking to young children because otherwise they will become aware from a young age of the act and may eventually then start smoking. There is also the sexist factor that needs to be considered, there is an example of this in the Yorkie advert, which is aimed at men, so therefore women would end up maybe feeling left out or may even put in a complaint because it is aimed at men only.

This advert is very effective due to a number of factors.• Colour – The colours used in this image are very dark and add emphasise to the purpose of the advert, which is

to persuade people to stop smoking by showing them the negative effects of the act• Image – The image of this advert gives a very strong negative message about smoking, I know the image is

effective because if the text wasn’t there I would still understand what the advert is trying to portray. The image is ‘thick dirty blood’ dripping out of the end of the cigarette onto the surface of the table, this image is very explicit showing a blood like substance which is dirty due to the toxins in the cigarette. This shows people what effect smoking has on the inside of their body what they cannot physically see.

• Text – The way smoking is described in this advert is very strong and explicit, this therefore makes smokers rethink about their actions because the text is telling the brutal truth, which many other adverts do not, which is what therefore makes this advert very effective. The text also gives an added ‘link’ so that the audience can look more into it if they want to know more, which therefore makes the advert even more effective.

• Overall I like this advert because if I was a smoker, I would definitely re think my actions due to the brutal truth being told. The strong message in this advert also makes me believe that this advert is effective so therefore that’s why I like it.

• The technique used in this advert is advice, which is again over exaggerated as it is representing how you are smoking and at the same time slowly killing yourself

This advert is very effective due to a number of factors.• Colour –This advert uses very depicting colours to make the advert overall effective, this is important in an

advert like this because the purpose is to inform the audience about the negative effects about smoking and try to persuade them to stop, so the colours create a dark image around the smoking act, which therefore make people think twice about doing it

• Image –The image used in this advert is similar to the one previously, as it has been designed by the same company, this therefore shows that the company is serious about making people stop smoking. The image is showing a ‘roll up’ that has been opened, which then therefore reveals the truth about smoking and what happens to the inside of your body when you do this, so therefore makes people believe that smoking is a harmful act. The image is very strong as it shows the lungs of a human body rotted away and is slowly but surely being destroyed by the substances being smoked.

• Text –The text used in this advert has a hidden message which is ‘smoking kills every part of you and will eventually rot you away’. This message is very strong because it is telling the audience that if they don’t act quick, it will soon be too late for them, which nobody wants to here so therefore the purpose of the advert will have worked by persuading the audience to quit smoking.

• Overall this advert is very effective because of the graphic image shown, which will have an effect on the audience and may persuade them to quit smoking, which is the purpose of the advert.

• The technique used in this advert is advice, which is used by representing what happens to the inside of the body when smoking

This advert is very effective due to a number of factors.• Colour –The background colour used in this advert, grey, is very dull, which represents the act of smoking, this adds

effect to the advert because is further makes people think of the negativity of smoking. Likewise, the colour grey has been used on the end of the hand at the fingertip, this is to further emphasise the negativity of the act of smoking. Then the skin colour on the hand is used to show that you can still be healthy if you act quick.

• Image – The image of the cigarette end on the finer tip is very strong and effective, this is because this represents how your body can get so addicted to the substances, you will eventually become the cigarette because there is so much of the substance in your body it is impossible to get rid of it and it has taken over all of your important organs.

• Text – ‘you are harming people around you’ – This is the first piece of text on this advert, I found this out by using the google translate app, but the text is very effective because it gives the audience a wider view of the harm that they are doing whilst smoking and makes them consider other peoples health. ‘you are injuring yourself’- This is the second piece of text on this advert, this is also very effective because it is the main negative point about smoking and adds emphasise onto the negativity of the act.

• Overall this advert is one of the most effective I have seen because it is physically showing the audience that you can turn into the cigarette due to having so much of the substance in your body, which therefore means you are a threat to other people because you could end up harming people just like the cigarette does

• The technique used in this advert is advice, which is again over exaggerated, but shows a human hand disintegrating away

This advert is very effective due to a number of factors.• Colour – The background colour used in this advert is one of the most effective colours, the colour black represents

negativity, dullness and harmfulness, which all link to the purpose of the advert. This contrasts with the colour white being used on the image of the boy as it shows how the harmfulness is being dominant of the young boy, the white also represents the innocence of the young boy and how smoking harms innocent children, which is one of the main negative points of the smoking act

• Image – The image in this advert is very strong and explicit as it is showing a young boy, because battled by the fumes off the cigarette, which is very effective because nobody wants to see a child suffering, so therefore makes the audience realise the harm that they are doing to the innocent.

• Text – This advert uses no text, which is a very well used technique in advertisement, this makes the young child the main point of the advert as he is the only noticeable image, this therefore makes the advert effective because all the focus is on the harm that smoking does to innocent people

• This advert is one of the most effective ‘quit smoking’ adverts because of the image of the child, which if I smoked, I would definitely realise the negative effects that I am having on other people and therefore would stop instantly , this represents how the advert is effective because it is achieving the overall purpose of the advert

• The technique used in this advert is empathy, which is used to persuade people to stop smoking as a young innocent child is used

This advert is very effective due to a number of factors.• Colour – The colours used in this image are very strong, effective colours, this is important because It adds emphasise

onto the purpose of the advert. The colour black is representing the negativity of the smoking act and also links to the gun, which is a very harmful object in the world, which therefore links to cigarettes being very harmful as well. The colour white used on the text is in the colour white, which stands out from the background colour, this is important that it stands out because of the strong message being portrayed in the text

• Image – The image is showing a gun, which is a very harmful weapon, being loaded by cigarettes instead of bullets, this represents how cigarettes are just as harmful as bullets, which therefore make the audience realise that smoking is just as bad as being shot by a gun, but even worse because it is a slow death instead of an instant one.

• Text – The text in this advert is being shown very effectively as it is listing all of the negative effects of smoking and what could happen if you carry on, this will therefore make the audience realise how badly they are effecting their own body by smoking these cigarettes. Also the text saying ‘so why bother starting’ is effective because it represents how the smokers are too late and have already been caught in the trap of this act.

• I like this ‘quit smoking’ advert because of the technique that has been used, which is listing all the negative effects of smoking, this is very effective and is one of the best ways of trying to persuade smokers to quit, so therefore makes the advert one of the best ‘quit smoking’ adverts

• The technique used in this advert is advice, which is used to persuade people to stop smoking by listing the main negative effects