You Me At Six – Hold Me Down Advert Analysis

Elleah Stanton

The Writing-The artists name is written in a large black font in the middle of the page against a white background in capital lettering. This shows the consumer that that is the artists name and the name they need to look out for when they see other parts of advertisement branded this way. -The artists name is the same size as the date of release, again, like in the other analysis’ I have done, it shows that the release date is one of the most important things on the advert as it is the time when consumer can give money to the artists an producers. The album title is written underneath the artists name in a different font; it is written in quite a ‘handwritten’ type font which is taken from the album cover itself. This gives it a certain ‘indie’ and youthful feel to it as it seems personal, and something that may be written in a love letter between two lovers. This is something that attracts a younger audience. -‘THE NEW ALBUM’ is written as if it is the only new album that the consumer needs to concern themselves with, and that no other releases can live up to this one.- When is explains the means by which the album will be available, it only says ‘CD / DOWNLOAD’ which is very straight to the point so that is sticks in the consumers mind.

The Graphics-The background of the advert consists of a bright burst of colour (or so it looks like at a first glance, just like Coldplay’s Mylo Xyloto album advert), When the consumer is intrigued by the big burst of light whilst flicking through the magazine, they look closer and can see images of roses, wings and clouds. All of these images are very dreamlike, some would say it looks quite heavenly and religious, and suggest that the album is something spectacular and god-like: all the more making the audience wanting to buy the album.-The black background is quite unrecognisable, but it seems to be a record, from which the explosion of light is bursting from the middle. This could tell the story about how the album will burst through the earphones or speakers and give the audience something completely new and extraordinary.

The Brand The image used in the graphics is the same

image used for the cover of the album. This creates a brand identity for YMAS, which consists of a colour scheme that they can use for other types of advert which will make the audience link it to the advert they saw before.

The Logo The logo of the record company is shown in the

far right corner, Virgin Music. The logo of the place where the album is

available from, play.com, is shown in the middle of the page.

The band’s logo at the time was just their name in that exact font on the advert, so this obviously tied together all the different pieces of advertisement for Hold Me Down.

Target Audience As I talked about previously, the bright explosion of

colour looks quite youthful and energetic, and therefore one would assume that the target audience is younger people as they are generally associated with being bright and energetic.

Their existing fan base is teenagers, mainly girls around the age of 13 to 17. They were very much targeted at younger girls with music videos about house parties and relationships. The colours and design of this advert tie in all of these themes. The roses symbolise blossoming love and new relationships, and the wings can represent the freedom and wild nature teenagers have.

Genre They are conforming to the

conventions of pop rock music, by having something bright and colourful exploding out of something darker. Pop rock music is normally quite upbeat and fun, therefore this colourful advert adheres quite strictly to the conventions.