2012 Prius c2012 Prius c

2012 Prius c vs. 2012 Ford Fiesta SES

Look inside for detailed info about this summary, important safety information and disclaimers.

Top Prius c Three Advantages Over Fiesta SES

Small cars and small hybrids are becoming big news. A few years ago, who would have thought Ford would reintroduce the Euro-inspired Fiesta to American shores? Yet here it is, already in its second year. With fuel prices likely to stay high, small cars like Fiesta will likely stay near the top of many shoppers’ lists.

Now Fiesta has a new challenger: Prius c, the newest member of the Prius family. It brings Prius heritage and Toyota innovation to the small hybrid sector, bringing advantages Fiesta cannot match. Read on to see how Prius c is the new pacesetter of the class.

� PRIUS HERITAGE Prius c brings traditional Prius virtues to a new class of vehicle. You can expect all the efficient design and economical operation the Prius reputation promises.

� Outstanding mpg estimate Prius c is among the most fuel-efficient cars on the market. Its mpg estimates are significantly better than Fiesta’s.

� Lower curb weight Weight is an enemy of efficiency, so Prius c is in fighting trim. Fiesta carries extra weight, which affects performance and economy.

� Toyota Care Adding to Prius c’s economical operation is Toyota Care, Toyota’s complimentary maintenance plan. Ford doesn’t offer such a plan.

� SOPHISTICATED CLIMATE CONTROL Prius c Three has sophisticated features normally found only on much larger cars.

� Automatic climate control Prius c Three owners enjoy the luxury of automatic climate control. Fiesta owners have only manual air conditioning and heating.

� Steering-wheel-mounted HVAC controls Prius c Three drivers enjoy quick-access controls for some HVAC functions, right on the steering wheel. Fiesta drivers are out of luck.

� ADVANCED TECHNOLOGY Prius c Three has advanced technology to keep you connected while on the road and make your driving experience easier and more enjoyable.

� Touch Tracer Help keep your eyes closer to the road with this innovative display of steering-wheel-mounted controls. Fiesta doesn’t have this feature.

� Display Audio with Navigation and Entune™ Entune on Prius c Three is among the most sophisticated in-car communications systems available. Ford’s SYNC® doesn’t offer the same features.

� Smart Key and Push Button Start Enjoy the convenience of keyless door unlocking, standard on Prius c Three. On Fiesta, it’s an extra- cost item.

� NIMBLE DESIGN Cars in this class work especially well in the city, where traffic is thicker and parking spaces tighter. Prius c Three has distinct advantages in some measures.

� Tighter turning circle Prius c’s tight turning circle makes it a snap to maneuver in and out of parking spaces, garages and rush-hour traffic. Fiesta? Not so much.

� Shorter length Some drivers may find “placing” Prius c to be easier than Fiesta because of Prius c’s shorter length.

january 2012Updated 2/8/12

2012 Ford Fiesta SES

Over Fiesta SES

�ADVANCED TECHNOLOGY

2012 Ford Fiesta SES

20I2 PRIUS c vs. 20I2 FORD FIESTA SES

2

Fiesta was introduced to the American market for model year 2011 and is carry-over for 2012. Fiesta is offered in three sedan and two hatchback grades, but only the hatchbacks are included here.

SE

Engine

1.6-liter 16-valve DOHC 4-cylinder

Transmission

5-speed manual

Driveline

Front-wheel drive

Standard Features

Front airbags

Front seat-mounted side airbags

Side curtain airbags

Driver’s knee airbag

Anti-lock braking

Electronic brake-force distribution

Traction control

Stability control

Tilt and telescoping steering column

Electric power steering

Power door locks

Power windows

Trip computer

Air conditioning

Rear-seat heater ducts

AM/FM/CD/MP3/AUX audio system with 4 speakers

4-way-adjustable driver’s seat

60/40 split-folding rear seatbacks

Sideview mirrors with blind-spot section

Rear windshield wiper

15-inch wheels

Compare to

Prius c Two

Ford Fiesta at a Glance

SES

The SES differs from the SE by adding:

Standard Features

Leather-wrapped steering wheel

Cruise control

Ambient lighting

Electrochromic rearview mirror

Audio system with 6 speakers

Audio streaming capability

SYNC AppLink™

SiriusXM Satellite Radio with 6-month trial subscription

Heated side view mirrors with turn indicators

16-inch alloy wheels

Compare to

Prius c Four

2012 Ford Fiesta SES

SES

2012 Ford Fiesta SES

20I2 PRIUS c vs. 20I2 FORD FIESTA SES

3

� ADVANCED TECHNOLOGY

Prius c AdvantagesA Closer Look

Touch TracerPrius c Three has Toyota’s innovative Touch Tracer Display, which places a duplicate image of the steering-wheel-mounted controls in the instrument panel. Fiesta doesn’t offer a similar feature.

� NIMBLE DESIGN

Display audio with navigation and EntunePrius c Three comes standard with navigation and Entune, including popular mobile apps and services. Fiesta’s SYNC system has some of Entune’s services, but they’re audio only.

Prius c Three Fiesta

Touch Tracer Display Standard Not available

Prius c

Prius c Three (Entune)1

Fiesta SES (Ford SYNC)

LCD 6.1-inch color touchscreen

4-inch monochrome

Navigation system Standard Standard

Navigation directions

Map display/audio

Text display/audio

POI search BingTM Audio only

iHeartRadio √ -

MovieTickets.com* √ -

OpenTable®* √ -

PANDORA®* √ √ (SYNC AppLink)

Fuel prices √ -

Sports scores √ Audio only

Stock quotes √ Audio only

Traffic √ Audio only

Weather √ Audio only

*Scheduled for availability Spring 2012.

Smart Key and Push Button Start Prius c Three has Toyota’s Smart Key2 that allows the driver to lock or unlock the vehicle and start the engine without holding a key or key fob. This luxury feature is extra cost on Fiesta.

Prius c Three Fiesta

Keyless lock/unlock Standard Available

(via keypad)

Push Button Start Standard Available

Tighter turning circlePrius c’s smaller turning circle can make it easier to slip in and out of small parking spaces. Other times, it may allow the driver to make a U-turn instead of a three-point turn. Fiesta’s turning circle is larger, possibly hindering tight turns.

Shorter lengthAnother key to Prius c’s excellent maneuverability is its overall length, which is shorter than its challenger’s. This may make a difference in parallel parking or changing lanes.

Prius c Fiesta

Turning circle (ft.) 31.4 34.4

Toyota advantage (ft.) 3.0

Prius c Fiesta

Overall length (in.)

157.3 160.1

Toyota advantage (in.)

2.8

Fiesta SES

20I2 PRIUS c vs. 20I2 FORD FIESTA SES

4

Prius c AdvantagesA Closer Look

� PRIUS HERITAGE

Outstanding mpg estimatesAll Prius models are known for their outstanding mpg, and Prius c is no exception. It boasts manufacturer estimates of 53 mpg city, 46 mpg highway (EPA ratings not yet available). Fiesta is notably thirstier.

Lower curb weightAnother Prius hallmark is efficiency, and one aspect of this is curb weight. Toyota hones and refines every part of a Prius, always looking for ways to save weight and materials. The result shows in Prius c’s light weight, including its batteries.

Prius c Fiesta A/T

City/hwy/combined mpg3 53/46/50 29/39/33

Toyota advantage (mpg)

24/7/17

Prius c Three Fiesta SES

Curb weight (lbs.)

2500 2575

Toyota advantage (lbs.)

75

Toyota CarePrius c, like every Prius, includes the Toyota Care complimentary maintenance plan with new retail purchases.4 Ford doesn’t offer a complimentary maintenance plan for Fiesta buyers.

Prius c Fiesta

Complimentary maintenance plan

Standard Not availablemaintenance plan

Standard Not available

� SOPHISTICATED CLIMATE CONTROL

Steering-wheel-mounted controls for HVaCPrius c and Fiesta both includes steering-wheel-mounted controls for some audio and phone functions. However, Prius c expands on that, including some air conditioning and heating controls as well.

Other comfort featuresPrius c Three includes many comfort and convenience items not found on the competition. For example, Prius c Three includes automatic climate control compared with Fiesta’s manual system.

Prius c Three Fiesta SES

Steering-wheel-mounted controls for audio and phone

Standard Standard

Steering-wheel-mounted controls for HVAC

Standard Not available

Prius c Three Fiesta

Climate control Automatic Manual

1 Always be sure to obey traffic regulations, maintain awareness of your surroundings and all road and traffic conditions. Select Entune apps use a large amount of data and you are responsible for all data charges. Apps and services vary by phone and carrier. Not all apps and data services are available initially. Apps identified by ™ or ® are trademarks or registered trademarks of their respective companies and cannot be used without permission. See toyota.com/entune for the latest information regarding apps and service. 2 The Smart Key system may interfere with some pacemakers or cardiac defibrillators. If you have one of these medical devices, please talk to your doctor to see if you should deactivate this system. 3 For Prius c: Preliminary mpg estimates determined by Toyota. EPA ratings not available at time of posting. Actual mileage will vary. For Ford and Honda: EPA mpg rating. Actual mileage will vary. 4 Covers normal factory scheduled service. Plan is for two years or 25,000 miles, whichever comes first. The new Toyota vehicle cannot be part of a rental or commercial fleet, or a livery or taxi vehicle. See plan for complete coverage details. See participating Toyota dealer for details. Roadside assistance does not include parts and fluids.

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liability for Toyota. This publication is produced for use as an information sales aid. Toyota Motor Sales, U.S.A., Inc., its employees, representatives, and/or agents shall not be held liable for any omission of data or inclusion of erroneous data even where said omission is alleged to have been relied upon by a buyer of Toyota Products.

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