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IMPORTANCE TO ECONOMY
Market size
Rs 4,10,000-crore
Share in National GDP 6%
Share in Manufacturing GDP 22%
Passenger car growth rate 2.5%
1970Maruti history begins
November16,1970Maruti technical service private limited.
June 1971“MARUTI LIMITED”
February 1981 Maruti Udyog limited
74% of the company was owned by the Indian Government, and 26% by Suzuki of
Japan.
Joint venture agreement (JVA)is signed between Maruti Udyog Ltd
and Suzuki of Japan
1983 &1998 Maruti 800 released
2000 First company launched call
center
933933 Dealership Dealership
666 666 Town & citiesTown & cities
3053 3053 Service StationService Station
At every At every 3030 km km
Increase Increase toto
42004200At every At every 2525 km km
MUMBAIMUMBAI15 service station 15 service station
all over Mumbai.all over Mumbai.
21.8%2012 Growth Rate
Maruti Suzuki Customer Care services
• First Free Service• Second Free Service• Third Free Service• Paid Service• Warranty • Accident or Express service
After sales serviceWarranty
1st service :45-60days or 1000-1500 kms whichever is earlier
2nd service :90-120days or 5000-5500 kms whichever is earlier
3rd service:210-240days or 10000-10500kms whichever is earlier
Extended warranty
Option I - 3rd year or upto 60,000 Kms, whichever is earlier
Option II - 3rd & 4th year or upto 80,000 Kms, whichever is earlier
Maruti Suzuki Insurance
• Quality repairs at authorized dealer workshops
• Dealer assisted towing facility• Easy transfer of no-claim bonus• Instant policy issuance
Maruti AutoCard
• 4% value back and much more• Exclusive discounts on car exchange• Exciting rewards on car referrals• Complimentary gift vouchers• Fuel surcharge waiver of 2.5% across all petrol
pumps
•http://www.marutisuzuki.com•http://overdrive.in/news/maruti-suzuki-tops-customer-satisfaction-with-dealer-service-says-survey/
•http://www.autobytel.com/auto-news/10-free-new-car-maintenance-programs-106370/
•http://economictimes.indiatimes.com/industry/auto/automobiles/how-the-top-eight-carmakers-fared-in-the-past-two-years-of-agonizing-auto-sector-slowdown/articleshow/39959517.cms
Bibliography