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When working on your lead generation program, it’s important to communicatewith potential car shoppers intelligently. More so, if you are calling your prospectsfor the first time. There are dealers who commit some blunders whencommunicating with customers and this affects your autoautoautoauto leadsleadsleadsleads program adversely.What are these mistakes? Keep reading this article to learn more.

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Most dealers make it easy for prospective customers to say a curt no by includingeasy-out questions or statements when they are calling for the very first time. Thesestatements or questions include:

� Can you spare a minute to talk?� Is this the right time and moment to have a word with you?� Are you free to communicate now?� Hope you are not pressed with work.

If you ask any of these questions or make an easy-out statement, you are helpingprospects get an easy excuse to say no. It’s true that these questions are polite andshows that you have respect for your lead’s valuable time. Then, it’s for the first timeyou are calling, and courtesy at the cost of persuasion is one of the greatest leadgeneration mistakes. Getting potential customers to talk over the phone is anywaychallenging; therefore, do not give them another opportunity to escape so easily.

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It has been found that teams responsible for creating sales opportunities fail tohandle some basic objections. The problem is that most of the salesmen are not aptlytrained in the rudiments of answering objections persuasively. In other words, theyhaven’t got exposed to the notion of managing complaints without offendingwould-be customers.

Now, what should be done to overcome such problems? First and foremost, leadspecialists should learn to identify objections and create refutations for them. Beforenew lead professionals get on the phone, it’s imperative that they are trainedproperly and be part of a well-thought-out role-playing session. This way, their salesskill will be practiced before calling up potential vehicle buyers.

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When calling for the first time, use of product-benefit statements will simply notwork to your benefit. Do you know why? That’s because reluctance to answer salescalls has been deeply ingrained in the minds of consumers. Therefore, includingproduct-benefit statements in the initial stages will prove detrimental to the autoautoautoautoleadsleadsleadsleads generation process. To a potential car shopper, such an approach reveals adealer’s lack of effort and creativity.

Instead of approaching aprospect from the perspective ofa salesman; approach as aconsultant to help in the vehiclebuying process. You can assist ina number of ways like:

� Educating a customer abouta car model or make thatwill give him smoothmileage and sound engineperformance for years.

� Informing about deals that will be cost-effective for a potential shopper.

� Emailing a piece of content that is relevant and addresses specific car buyingproblems

So, you see it’s all about the right approach and smart ways of persuading your leadsso that they are converted into sales and well-paying clients.