SEO ServicesAlex J. Lau3/27/2012

WorldDealer SEO Services

Standard AdvancedOn-Site Enhancement Included Included

Competitive Analysis Included Included

Keyword Research and Analysis

Included Included

Benchmarking / Monthly Reporting

Included Included

Dedicated Account Manager Included Included

Content Development / Optimization

Included

Inbound Link Building and Video Search Engine

Optimization

Included

WorldDealer SEO ServicesDefinitions - Standard

• On-Site Enhancement – Extensive on-site enhancement that will dramatically improve the overall “search engine friendliness” of the entire website. The following tasks are key components to the natural search initiative and will be utilized as part of our overall strategy delivered across the entire website: – Meta Descriptions– Page Elements Enhancement: H1, H2, Bold/Italic Enhancement– Image (alt) Tag Enhancement– File Name Analysis & Development (image and page files)– SEO Sculpting: Keyword Density and Page Themes– Front End Site Map Optimization, Analysis and Keyword Enrichment– Robots.txt/Canonical Link/No ODP/YDIR tag Insertion– Google Webmaster Tools Analysis and 301 Redirect Analysis – Site Performance & HTTP Headers Improvements– Google Webmaster Tools Meta Tag Errors Corrections Analysis– Yahoo Site Explorer/Bing Web Master Tools Analysis– Site Footer Enhancement and Optimization– Structured Interlinking across the website– Code Structure Analysis (CSS/JS)

WorldDealer SEO ServicesDefinitions – Standard (continued)

• Competitive Analysis – Page rank, Back link analysis, Unique visitors, Traffic analysis, Keyword ranking analysis, Online brand presence analysis, Website domain analysis (ie. age, cache history…etc), Content analysis, Website architecture analysis, Visitor demographic break down analysis, Social links (signals) analysis.

• Keyword Research & Analysis – Detailed, comprehensive keyword analysis of the top key terms that will impact visibility of the website. This detailed analysis will serve as the guideline for the terms, which we will focus its overall efforts to enhance. Our keyword analysis is extremely detailed and allows us to focus on the terms that will drive targeted visitors to your site.

• Benchmarking and Monthly Reporting – Detailed benchmark reporting that will capture the current rankings of the specific keywords that will be optimized. Additionally, providing a report that outlines other key factors such as current page rank, inbound link popularity, keyword density and overall site SEO value.

Standard SEO Services

• On-Site Enhancement – Meta-tag update example

Standard SEO Services• Keyword Research & Analysis:

Standard SEO Services

• Competitive Analysis

• Example: courtesyimports.com

WorldDealer SEO ServicesDefinitions - Advanced

• Content Development & Optimization – As part of the SEO initiative, one key factor in successful improvement of natural rankings revolves around the addition of relevant, authoritative and keyword dense content. We will work in unison with you to develop strong content that meets specific compliance requirements. When required, our content deliverables are provided for approval.

• Inbound Link Building – Development of a comprehensive link building campaign that will provide high quality, compliant inbound links that work to increase the domain authority of your site. This process helps provide a substantial boost to your overall rankings. Providing an extensive Link Landscape Analysis to understand your site (as well as competitor’s links), which includes:

– Evaluation of competitors for keyword(s)

– Link Silo Worksheet (keyword/Destination URL)

– Review Results of competitors

• Our link building process utilizes the following methods to increase overall link value:– Article Writing & Distribution

– In Content Links & Guest Blogs

– Social Bookmarks

– Social Mention Linking

– Blog/Article Writing

– Business Profile Links

– Real Time Links (Blog Commenting)

All links developed are judged based on the following criteria to ensure the development of the highest quality links: Age of Referring Website Social Value Content Relevancy of Referring Website Outbound Link Volume of Referring Website

WorldDealer SEO ServicesDefinitions – Advanced (continued)

• Social Media Marketing Integration – social media content production, application and management.

• Dedicated Account Manager

• Benchmarking and Monthly Reporting – Detailed benchmark reporting that will capture the current rankings of the specific keywords that will be optimized. Additionally, providing a report that outlines other key factors such as current page rank, inbound link popularity, keyword density and overall site SEO value.

Advanced SEO Services• Content Development & Optimization

Advanced SEO Services• Inbound Links or Backlinking

VSEO Services• Applying inventory to YouTube @

https://www.youtube.com/user/FaulknerMazdaTrevose

Managing and Monitoring SEO

Managing and Monitoring SEO

Managing and Monitoring SEO• We use our proprietary tool in order to measure:

– SEO Rank Data

– SEO Reporting

– Web Activity Tracking

– Google Analytics Business Intelligence• Keyword Insight Report not available in GA

– Competitive Intelligence

– Keyword Research

– Backlink Data

– Social Signals

– Advanced Conversion Measurement

• These tools provide ‘actionable recommendations’, which can be used to increase site rank and visibility.

Website Heatmap Analytics

Organic Comparison

Keyword Rankings

Local Rankings