The British Motorsport Initiative A series of motorsport activities in China to develop a

thriving Sino - British auto culture

Community | Culture | Competition

What is BMI?

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A cunning plan to demonstrate to the Chinese that Britain is GREAT in the world of Motorsport.

The vision of the The British Motorsport Initiative (BMI) is to build a community for the enjoyment of motorsport culture and the development of world class competition across all ages and technologies in China.

2016 Programme

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The British Motorsport Initiative

BMI Motorsport Conference

2 November - ShanghaiThought leadership event for all in the Chinese motor industry.

The British Motorsport Festival

1-2 October - Beijing A community event celebrating motorsport in China.

British brand pavilions at China GT

Multiple events Pavilions selling the finest British products at China GT events

The Organisers

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The British Motorsport Initiative is run by a Sino-British consortium with in depth experience in motorsports, excellent Government relations, and well established relationships with the British and Chinese automotive industries.

The management team consists of :Jim James - Founder of British Motorsport Festival. Steven Ye - Executive Director of GoldenPort Enterprises, Motorsports & Culture Group.Hayley Thomas - Project Director.

Shareholders: Golden Port Enterprises (Tencent and the China Equity Group), and Invicta Holdings.

Supporting Organisations

Participating car brands

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BMF 2015 Highlights

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The inaugural British Motorsport Festival launched on 28th November 2015.

Key highlights from the event include:

➢ Attended by Premium British car brands including McLaren, Mini, Morgan, Lotus, Radical.

➢ Aspiring race drivers, spectators and customers were able to get involved in a number of activities including the Mini challenge, McLaren hot laps and Race Driver Certification Courses.

Supported by UKTI, CBI, CBBC, Association of Race Driver Schools, Federation Automobile & Motorcycle Clubs China, Beijing Motorsport Association.

➢ Widely reported in International and Chinese press incl. China Daily, Tencent Auto, Sina Auto and China sports.

For more information on last year’s event visit www.britishmotorsportfestival.com

Upcoming 2016 BMF

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Activities

The British Motorsport Festival is created to provide a great family day out, with activities for everyone from serious racers, amateur club speedsters, vintage car fans, karting enthusiasts, young adults and kids too.

1-2nd October: GoldenPort Circuit, Beijing

Community | Culture | Competition

Expected attendance

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With community in mind the British Motorsport Festival aims to maximise outreach to car enthusiasts and the broader community alike.

Forecasted outreach from the event is as follows:

Amateur Drivers: 200+ attendeesSpectators c. 4,000Brand customers 500+Media attendance >30 outlets, reader/ viewership c. 50,000,000

The One Marque races are the perfect opportunity for your brand to engage with your loyal fans and reward your customers.

Owners of your cars put their driving and the high-performance of the cars to the test as they see who can get the fastest lap around the Goldenport circuit, all competing for a much coveted trip to the UK.

Activities subject to confirmation.8

One Marque Races

Hot Lap

Hot laps gives amateur drivers and potential buyers an up close and personal race track experience.

Manufacturers will bring along their own cars and give members of the public the ride of their lives with professional drivers at the wheel

Activities subject to confirmation. 9

Hot laps

The British Motorsport Festival provides an unrivalled opportunity for budding race drivers to learn from the professionals and obtain their own racing certification.

Once completed, they can put their new found knowledge to use by competing on a discount Hot lap race.

Activities subject to confirmation. 10

Race Driver Certification

Vintage cars have long been a pillar of the British motorsport industry and the British Motorsport Festival will be no different

Working in partnership with Beijing Auto Museum, the BMF Paddock will be home to over 25 beautifully restored vehicles.

Activities subject to confirmation.11

Vintage Car Showcase

Formula E

The BMF CleanTech | CHARGE! will see students from leading British and Chinese universities go head to head to design and race their own electric vehicles.

In Association with GREEN POWER China and China Auto Engineering Research Institute

Activities subject to confirmation. 12

CleanTech | CHARGE!

Under 15’s compete for the title of Junior Karting Champion in our family friendly Karting competition.

Fully supervised, kids can experience for themselves what it is like to be a race track driver as they speed, zoom and whizz around our miniature track.

Activities subject to confirmation. 13

Junior Karting Championship

A showcase of the finest motor sporting and British products.

Guests at the festival can sample and buy some of the best British products on the market. Meanwhile your brands enjoys promotion and sales to thousands of affluent Chinese consumers who will be there on the day.

Stand prices are based on space requirements and are available on request.

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British Brand Pavilion

Music concert

Throughout the weekend there will be a number of shows and activities to keep the guests and spectators entertained from demonstrations to games through to an offsite concert at ACE café at the end of the first day. Guests can also indulge in some British inspired culinary delights.

Activities subject to confirmation. 15

Entertainment

Sponsor Level Price (RMB)

Title Sponsor ¥1,000,000

One Marque Series Sponsor (3 races per marque)

¥300,000

Hot laps (1 hour package)

¥50,000

Vintage car sponsor ¥200,000

CleanTech | CHARGE! Championship ¥125,000

Race Driver Certification Course ¥100,000

Junior Karting Championship Cup ¥150,000

Entertainment sponsor (Pavilion, concert or F&B)

¥200,000

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Sponsor packages

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Sponsor benefits overview

Media Exposure:InterviewsSocial media reporting Named mention in all pre event press releasesPositioning at prime ‘newsworthy’ moments at the event including the results and prize giving.

Advertising:On the websiteIn pre event marketingOn the track (banners, garage, flags)On the carsIn the paddock On the drivers and grid girls

Engagements:Brand pavilion to showcase your brandPromotion and opportunity to interact with the c.5,000 guests anticipated to attend the event.

Other benefits:VIP tickets to the FestivalInvitations to the BMF Day 1 after party concertFull onsite support

Benefits subject to the level of sponsorship

Motorsport Conference

Date: 2nd November 2016 Venue: Shanghai

Aim: To provide a platform for the world’s major car brands and those involved in the

motorsport supply chain to come together for knowledge sharing, cooperation, experience sharing and ushering in the future.

This unique stage creates opportunities to improve trade between the current home of motorsport (the UK) and the home of motorsport in the future (China).

Who will attend?The event will be attended largely by senior level representatives including Chairman or Director level executives from companies in the following areas:- Automobile companies- Supply chain companies including manufacturers, race track providers, etc. - British and Chinese government representatives- Relevant trade associations

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Motorsport Conference

Time Activity

9:00 – 9:25 Registration

9:30 – 10:00 Key note speeches

10:00 – 10:25 First presentation (Title sponsor)

10:30 – 10:50 Coffee break

10:55 – 11:20 Presentation

11:25 – 12:15 Panel session

12:20 – 13:20 Lunch break

13:30 – 13:50 Break out Presentation 1

13:55 – 14:15 Break out Presentation 2

Time Activity

14:20 – 14:35 Tea break

14:40 – 15:25 Break out Panel Discussion

15:30 - 16:15 Hot desk and business networking

16:20 – 16:30 Closing remarks

18:30 VIP Dinner

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Conference schedule

Sponsor Level Price (RMB) Benefits

Title sponsor (only 1 slot available)

¥100,000

• (Your brand) motorsport conference• Presentation slot• Panelist slot• 7 seats of banquet• Flyers or brochures on the table• Logo on central podium background

Gold ¥50,000

• Presentation slot• 5 seats of Banquet• Flyers or brochures in reception• Logo on central (fairly) podium background

Silver ¥30,000• Panelist• 2 seats of Banquet• Flyers or brochures in reception• Logo on podium background

Bronze ¥20,000• Logo on podium background• Flyers or brochures in reception

Banquet sponsor ¥ 20,000• Title of the banquet • 10 seats of banquet• Flyers or brochures in reception 21

Conference sponsor packages

CHINA GT

China GT transports the world of GT Championships, which is widely regarded as the highest level motorsport over the world, to China. The China GT brings together elite drivers and industry celebrities for this unique championship which showcases the cars at their finest. Furthermore it provides a series of car related activities for spectators to enjoy.

How can British brands get involved? The British Motorsport Initiative will be hosting British brand pavilions at a number of the China GT events. The brand pavilions not only provide your company a fantastic opportunity to sell to wealthy Chinese consumers at the event but also profile your company as the best of British, providing maximum exposure and visibility for your brand. Stand prices are based on space requirements and are available on request

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China GT - British Brand Pavilion

Beijing Goldenport Circuit 8th-11th June

Shanghai International Circuit 29th-31th July

Chengdu International Circuit 05th-07th October

Zhuhai International Circuit 11th-13th November

CHINA GT - Timetable

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China GT Timetable

BMI Partners

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Organisers

Supporting trade associations

Media partners

Delivery partners

Subject to final confirmation.

Beverage Partner Transport Partner

Participating car brands