by

Strada IQ

April 2014

CANADIAN SALES FIRST QUARTER 2014

Good !!!

A positive and encouraging start to the year.

Acceptable first quarter, concluded by a robust March.

Everyone is on the Internet. The impact of rugged climatic

conditions is subdued on sales.

Its hyper competitive in a market that constantly seeks

deals.

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JanFebMar

Lets Take A Look

A strong January / February provided additional

momentum for March which is the month that defines the

quarter.

This year:

January: + 0%

February: + 2%

March: + 0%

1st Quarter: + 1%

Who Is Ahead

Jaguar: + 41%

Land Rover: + 30%

Nissan: + 28%

Lexus: + 22%

Subaru: + 20%

Infiniti: + 15%

Porsche: + 10%

Honda: + 9%

Mercedes-Benz: + 8%

Toyota: + 5%

Chrysler: + 5%

Who Is Behind

Volkswagen: - 13%

Mazda: - 13%

Ford: - 8%

GM: - 5%

As expected, some manufacturers have to give up sales for others to gain.

The quarter is up by only 1%.

Agreed VW is a surprise.

What Winter?

Polar Vortex

Snow

Cold

Ice

Sales are up from the previous year.

The power of the Internet.

• Jetta……………….6,179

• Honda Accord.........3,448

• Ford Fusion… …..3,339

• Toyota Camry……..2,833

• Hyundai Sonata..…2,229

• Nissan Altima…..….1,963

• Chrysler 200…..…..1,858

• Chevy Malibu……..1,146

The Jetta continues, the Accord ahead of Fusion. It will get interesting.

• Honda Civic……..12,407

• Hyundai Elantra…10,373

• Toyota Corolla……9,162

• Mazda 3…….....….8,286

Yes the Civic up front, but look at the Elantra making its presence felt

against the new Corolla.

All Figures from Automotive News

SOME NUMBERSFIRST QUARTER 2014

Compact Mid Size Sedans

• Ford F Series…..…..24,383

• Ram…………….……18,816

• GMC Sierra…..…….. 9,095

• Chevy Silverado…..…7,343

Ram is impressive, against a minor slow down in the segment.

• Ford Escape……….9,137

• Hyundai Santa Fe…7,219

• Honda CR-V……….6,754

• Toyota RAV4……….6,687

• Chrysler Journey…..5,512

• Chevy Equinox….....4,692

The Escape ahead, look at Santa Fe, with the CR-V and RAV4 trading paint..

SOME NUMBERS - 1FIRST QUARTER 2014

CUV/SUV Pick Up

• Audi Q5……………………1,664

• Lexus RX…………………1,613

• BMW X5…………………..1,597

• M-B M Class………….…..1,307

• Acura RDX……………..….1,305

• M-B GLK…………..….……1,243

• Acura MDX…….….…....…1,229

• BMW X1……………..……1,055

• Infiniti QX60…………......…949

• BMW X3…………....…….…941

• Cadillac SRX…… ...........…843

• Range Rover Sport…………753

• Lincoln MKX…………...…....621

• Buick Enclave…….…………595

A gun fight in the SUV/CUV corral.

• BMW 3 Series………1,664

• M-B C Class……..…1,629

• Audi A4………......…1,323

• Infiniti Q50……….....…821

• Lexus IS…….….……..802

• Cadillac ATS………..…649

• Acura TL…………….…423

• Lincoln MKZ……….….314

• Cadillac CTS……….…189

The Q50 back in 4th, it will be interesting to see how it develops for the ATS

and CTS.

SOME NUMBERS - 2FIRST QUARTER 2014

Entry Luxury Luxury SUV/CUV

• Lamborghini…..………..15

• Maserati………..….….100

• Ferrari…………...….…..51

• Panamera…..…….…….84

• GT-R…………………..…31

• R8……………..……..….28

• Rolls-Royce…………….18

• Bentley…………..…..….44

• Tesla Model S……...…150

• Volt…………..…..……..269

• Leaf…………..….….….180

• Mustang…………….745

• Camaro……………..394

• Challenger………….387

Positions are frozen.

SOME NUMBERS - 3FIRST QUARTER 2014

Pony Cars Did You Know

OUR THOUGHTS ON THE FIRST QUARTER OF 2014

• Chrysler stands out among the Detroit 3, we are disappointed by Ford.

• The Koreans are stabilizing their positions.

• Honda and Toyota continue to make their presence felt.

• The habitual start to the first quarter with positioning in the first 2 months, and flat out in March to gain an advantage.

• The popularity of “utility” vehicles is inexorably increasing.

• Ram took advantage of a soft spot in the pick up segment.

• Subaru, what can you say…simply brilliant.

• Challenging climatic conditions had no impact, people shop 24/7 from a PC or mobile device.

• CPO sales were encouraging in the quarter.

Thank You