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MARUTI SUZUKI – GROUP 4
Presented By
Ayush Mittal – 69
Saima Nigar - 56
SWOT ANALYSIS
STRENGHTS1. Strong brand image2. Ease availability of spare parts3. Strong presence in second hand car
market4. Low maintenance cost5. Diversified product range6. Well distribution network7. Widely available after sale services
WEAKNESSES
1. Internal management issues2. Low interior quality3. Inability to capture market share in
SUV’s4. Inability to penetrate into international
market5. Lack on spending in R&D
Opportunities
Developing hybrid cars Increase in purchasing power Greater growth in two-wheelers market Consumers preference for safer products Make in India Campaign Growing demand and upward growth of
Hatchback cars
THREATS
Substitute mode of transport Competition from global players like
Ford, GM, Honda Consumers willingness to try new
products Competitors spending too much on
advertising Chinese companies to enter into India
with lower range cars
BCG Matrix
StarSwift, Swift
Desire , CIAZ
Question Mark
Ertiga, Grand
Vitara, A-Star
Cash CowAlto, Wagon -
R
DogBaleno,
Versa,Omni
Recommendations Focusing on the R’&D for improvement in interiors and ensure better safety. Interiors may be customized to some extent In-built music system can be added Better alloys can be offered to the customers More leg space Adjustable steering wheel
Develop Hybrid Cars
New cars especially focusing on women
They can introduce Lease Financing as an offer to the customers
Concentrate more on the production of Hatchbacks Cars rather than producing SUV’s or Sedans.
Enhance their presence in Two-Wheeler segment market (almost 80% of the market share) by introducing a new big bike in rural areas as consumers preference is for big bikes.
ANNEXTURES
Domestic Sales
Thank You