Upload
andreas-mai
View
1.088
Download
4
Embed Size (px)
Citation preview
Cisco Confidential 1 © 2011 Cisco and/or its affiliates. All rights reserved.
The Internet of Things TOMORROW Starts Here
Autonomous Vehicles
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
Source: christian-foerg.de, 2009
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3
38
55
$0.73
$0.81
$0.94
$0.98
$1.20
$1.98
25,000
20,000
15,000
Average
10,000
5,000
Average Car Cost/ Mile by Annual Mileage [US$]
Source: AAA, Cisco Connected Vehicle, 2013
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4
1 Liter / 100 km Car
Urban Congestion:
11%-13% Time Wasted
Traffic Light Stops:
10%-17% of Urban Fuel
Parking Search:
7%-21% of Urban Traffic
Source: VDA Annual Report, TTI, VTPI, Cisco IBSG 2011
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5
Source: Millennials & Mobility, APTA 2013
2.24 2.73 4.09 4.34
Driving a car Walking Rail Bus
Bike
Mean preference rank,
where 1 is most preferred
2nd highest expense (12%)
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6
Personal Transportation
Mass Transportation
…But What is the Next Big Thing?
Source: christian-foerg.de ,Cisco IBSG Automotive 2011
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7
Consumers Trust Driverless Cars
95% Brazil
86% India
70% China
60% USA
57% Russia
92%
69%
53%
48%
36%
Canada
France
UK
Germany
Japan
52%
45%
45%
37%
28%
36%
37%
39%
31%
27%
57% of consumers, globally, trust driverless cars—even more so in emerging markets
Would Ride Driverless
Would Let Kids Ride Driverless
Source: Cisco Systems, 2013
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8
Safety and
Security
Operational
Efficiency
Travel
Experience
Revenue
Generation
Running Transportation on
Networked Information
Transportation Services Delivered by Technology
Source: Cisco IBSG Automotive, 2011
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9
Vehicle
Deliver Service Source Sell Make Develop Transform…
Source: Cisco IBSG Automotive 2011
Integrate…
Energy
Service Provider
Infrastructure
ITS
New Services …
Connect…
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10
Show me the Money! Society
Fewer crashes
Lower traffic/road/toll operation costs
CO2 reduction
Vehicle User
Lower insurance
Lower operation cost
Less time stuck in traffic, more productivity
Internet of Cars Service Providers
B2C: Navi, Traffic, Weather, Parking, Infotainment, etc.
B2B/G: “Apple on Wheels” , LBS, UBI, Big Data, etc.
Auto OEM/OES
Lower service/warranty costs
New profit pools
Architectural savings
$ 550
$420
$300
$160
Benefits per vehicle, per year Source: Cisco IBSG Automotive and Economics Practices, 2011
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11
Source: Autonomous Cars – Self –Driving: The New Automotive Paradigm, Morgan Stanley Research,, 2013
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12
Passenger Vehicle Stock
(Millions)
Reduce Cost to World Average of 24%
Source: EIU Data, Cisco IBSG Automotive 2010
Transportation & Communication Cost
(Percent of Personal Income)
58%
54%
50%
43%
42%
Brazil
India
Thailand
China
Mexico
17%
15%
15%
15%
14%
12%
United Kingdom
Germany
France
Italy
Japan
United States
Mature Markets
Emerging Markets
Today 2020
13%
750
1,750
59%