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Q1 2015
LotLinx DeeplinkingTM Overview
LotLinx DeeplinkingTM
LotLinx Indexes all live new and pre-owned inventory on dealer website
LotLinx Displays those vehicles to VINtenders across the LotLinx Shopper
Targeting Platform
LotLinx Bypasses 3rd party lead forms, which, by the way, are only filled
out by 2% of Shoppers
LotLinx Deeplinks Shoppers directly to the dealer’s Vehicle Details Pages
Power to the Dealer
Portal Power
Offline to Online:
Endemics
3P Leads
Google Search
Display Ads
Deeplinking
Moving Beyond the Lead Form
"We've essentially turned our pricing strategy into our advertising strategy."
Until a year ago, Trent Waybright measured the success of his digital ad
spending at Kelley Automotive Group by how many shoppers filled out form
leads on inventory or contacted one of the group's six stores by phone.
Not anymore. Today, Waybright, director of used-vehicle operations for the
Fort Wayne, Ind., dealership group, is all about VDPs.
2014
2012 LotLinx Incorporates
2013
VDP views and time
spent on VDP’s are 2 of
the top 4 online sales
predictors
More car shoppers state
that dealer websites are
more important than any
other source(Source: Google Think Auto 2013)
46%
73%
83%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
2001 2012 2013
%NewCarAutomo veInternetUsersthatVisitDealerSites
JD Power New AutoShopper
LotLinx Delivers for Dealers
New Customers
• 93% new prospects to your website
Velocity
• New cars sell 44% faster
• Used cars sell 58% faster
Efficiency
• <$108 cost per sale (1 sale for <27 shoppers)
• 80% lower cost than paid search campaigns
• $3.99 for each unique shopper delivered to website’s vehicle detail pages – Pay for Performance
Control
• No surprises – YOU set the shopper limit
• Flexible – Adjust target & spend anytime
• “New car shoppers today are more than 3.5 times as likely to visit a dealer’s website compared to 15 years ago”
Shoppers
• “I’m seeing leakage from my visitors copying and pasting VINs from my site into their browser.”
Publishers
• “If I'm a forward thinking dealer principal, I want VDP views. All. Day. Long.”
Dealers
Moving Beyond the Lead Form
On average, car Shoppers use 24 different digital resources when
looking for their next car. They also do 84 distinct inventory searches.
Sources: Google ThinkAuto 2013, Polk 2013
Shopper Targeting Platform
Partner Site Partner Listings Dealer VDP
monthly reach
62millionCar Shoppers
13.6millionVINtenders
39.4millionVDPs Viewed across LotLinx Partner Sites
6XMoreCar Shoppers
YoY growth
2.3XMoreSearchers
2.3XMore VDPViews
Select Partners:AutoList
AutoCheck
AutoGuide
BestCarFinder
EveryAuto
ISeeCars
LemonFree
Schnellist
Speedlist
TheCarConnection
U.S. News Best Cars
Shopper Targeting Platform
3 Types of Listings Displays, Based on User Declared Signals
Integrated Listings
in Search Results
Contextual Integration
in Custom Units
Audience Targeting
In Ad Units
Delivered when a VINtender declares a Make/Model/GEO preference or intention
Dealer pays $3.99 for each unique shopper delivered to website’s vehicle detail pages
Pay for Performance
VIN listings appear within the search
results of an automotive site.
VIN listings appear within relevant
pages of an automotive site.
VIN listings appear as ads when a
VINtender is identified.
LotLinx DeeplinkingTM Examples
TM
Integrated Listings
VIN listings appear within the search results of an automotive site.
Contextual Inclusion
VIN listings appear within relevant pages of an automotive site.
Contextual Inclusion
Deeplinks to
Dealer VDP
VIN listings appear within relevant pages of an automotive site.
Audience Targeting
VIN listings appear as ads when a VINtender is identified.
LotLinx DeeplinkingTM OEM Case Study
Los Angeles
Dallas
Atlanta
OEM LOTLINX PILOT: DECEMBER 2013
CONTROL GROUP(No Deeplinking)
25
STORES25
STORES
TEST GROUP(LotLinx DeeplinkingTM)
25
STORES25
STORES
TEST GROUP(LotLinx DeeplinkingTM)
+15% MORE UNITS
SOLD PER
DEALERSHIP
(+8) IN JUST
ONE MONTH
CONTROL GROUP(No Deeplinking)
LotLinx DeeplinkingTM Dealer Reporting
TM
LotLinx Dealer Reporting
TM
LotLinx Dealer Reporting
VIN Report Shows Shopper and Sales Activity
TM
Next Steps
Determine a monthly budget
Monthly shopper estimate calculation: multiply total inventory 3-5 X Example: 200 cars x 3 = 600 shoppers monthly x $3.99 = $2,394
Suggested minimum to start $1,995
Receive an electronic agreement
Sign and submit
Set up with your inventory feed provider and website companies
Launch (typically within 7 days)
No set up fees, no long term commitments
More People Viewing Inventory Faster Sales
What We Believe at LotLinx
THANK YOU!
