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Idea Development
Copy development Scottish Musicians Idea
1. If it’s not Scottish it’s not a winner.2. It will make you bounce!3. I believe in the human need for IRN BRU 4. I would do anything for another minute with you, IRN
BRU 5. When everything’s wrong, it makes it right. 6. I’ve got love for you, IRN BRU
Kickflip
Cartoon characters idea
1. You’ll be chasing it all day long2. You can’t live without it 3. Well, it’s 5 O clock somewhere!4. Your happy ending!5. It’s not all bad. 6. Keep your scooby snacks 7. You can’t get enough of that wonderful, IRN BRU
Packaging of product development
IRN BRUIRN BRUIRN BRU
Fonts and colours
Logo and brandname
Main image fading into the main colour of can and logo.Main image will be on of a few people cartoonish. Image and slogan will go hand in hand
Slogan, surrounding brand nameSlogan will come with an image as it comes from lyrics or a quotes
This space is saved for items such as the nutritional information.
Font colour will depend on whether I chose to go for a darker or lighter background colour.
Dark colours such as black and a dark blue.
Lighter colours such as white and possibly
orange.
IRN BRU
I GOT LOVE FOR
YOU
Image and then more information about why there has been a design change. Information such as:• Scotland loves music• You’re favourite artists • It’s what makes us great