Driving Sales Vendor Ratings

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The DrivingSales Vendor Rating site is the first formal mechanism for dealers to rate and review their vendors ina comprehensive, real time vendor directory. It empowers dealers by allowing them learn about all the solutionsavailable and to view actual customer feedback, both good and bad, about how each solution actually performs.The DrivingSalesVendor Rating system is like a real time Consumer Reports* protecting dealers' interests andhelping them make more informed investments.

Vendor Ratings Rules & Safe Guards:DrivingSales.com maintains and enforces a strict set of rules to insure dealerships have accurate, honest and upto the moment information.

Rules:

A. Only dealership employees can leave ratings and reviews. Reviewers are verified to insure they are valid andeligible to leave reviews.

B. Dealership employees can only rate and review the products they have experience using. The ratings are achance to hear from actual customers withljve experience using the solutions in their stores.

C. Each reviewer must answer three questions to complete their rating:1. How many stars does the solution deserve?2. Would you recommend the solution to a friend3. Why would or wouldn't you recommend the solution? .

All three components of the review, along with the job title of the reviewer are posted live to Drivillcom for all to reference when selecting new vendors.

In each produc;fc3.tegOry,tlievenaor~§Iuti§I1§:~<¥~:farikediIl.real~ime as each new dealer rating is submitted.The vendor products are ranked based on a weighted Bayesian Algorithm. This is a standard mathematical calculation that looks at the number of stars the reviewer gave as well as the statistically valid sample size needed,relative to the competitive ..set,. to.create a ranking based on the statistical accuracy-of the results. Sometimes acompany with 3 stars will rate above a company with 4 stars if mathematically the first company has a higherprobability of success based on the submitted reviews.

We encourage all dealers to rate and review their vendors by visiting www.drivingsales.comJratings

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RecommendedRatingScore

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4.9

BZ Results

BZ Results3.727%

MJM Internet

Dealer Web Solutions3.3100%

Clickrnotive

Fusion Websites2.4100%

Izmo Cars

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DealerSkins

Dealer Web Solutions1.450%

Reynolds and Reynolds

WebMakerX1.360%

XIGroup

Franchise & Independent Websites1.2'h1w. '* "'!w. '* 80%

your dealership's online presence and are central torVlce.

Only dealership employees are allowed rate their verldorstied. The vendors are then scored and ranked

times a company with 3 stars will ratehigher probability of successthe aggregate of all dealer

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The DrivingSales Vendor Rating Awards recognize those solutions with a provenrecord of success and excellence in serving their dealer clients. There are three awardwinners in each category, the "Highest Rated" vendor and two "Top Rated" vendors.

www.DrivingSales.wm DrivingSales DEALERSHIP INNOVATION GUIDE I 2010 7

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Variable Ops: These are CRM systems that track all your walk-in, phone and Internet customers through thecomplete sales funnel and owner life-cycle. They allow for advanced customer segmentation and marketing andtrack your sales activities by employee to make your team more effective at attracting customers and managingrelationships.

Company Product Score Rating Recommended

Reynolds and Reynolds Contact Management16.250%

ADP Inc., Dealer Services Group

ADP CRM6.846%T eLEAD CRM

eLEAD CRM6.580%

VinSolutions

VinSolutions MotoSnap CRM5.9100%

The Higher Gear

Higher Gear CRM4.5

Votenza Systems

Votenza CRM1.5

Dealer Peak

Dealerpeak CRM Center.6

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10 201 D I DrivingSales DEALERSHIP INNOVATION GUIDE www.DrivingSaleHom

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#1 Ford Store in the World (20 Years Running)#1 Lincoln Mercury in the West#1 Jaguar Store in the World#1 Mazda in the West

Get the free guide: 50 WAYS CRM CANHELPYOUR DEALERSHIP

DealerSocket ®

One so!ution, af! departments.

agement solutions are built exclusively to handle the incoming Internet leads and manMany full service CRM systems include Internet Lead Management features,

listed below are stand alone utilities built exclusively for managing Internet Leads.

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deaft?rs',fJi?)CITIr:ilo,ve(?soreaNowed rate their vendors on oli'sllbmitted ratings are verified Thevendors are then scored and ranked G I/veighted Bayesian Sometimes (] company with 3 stars wiii

rote above a company with 4 stars the first compony hos 0 'higher probability ofsuccess based onthe submitted reviews. The Vendor !1vvordsare bosed solely on the oggregate of oil dealer ratinas submittedform )anuarv 7, 2009 to Januory 10,2070.

www.DrivingSales.wm DrivingSales DEALERSHIP INNOVATION GUIDE I 2010 11

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IWith the market volatility and transparency increasing online, knowing how to price your inventory is a scienceproven to increase your stores profitability. These "Inventory Pricing" tools collect various forms of market datato pelpdefirie the gptimu1ll.p,ricingfor you inventory to maximize both Gross and Turn.

These companies will help get your website optimized so that it shows up higher in the searcThese services generally inclde both on page and off page optimization.


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DiamondLot

DealerTrack

ADP inc., Dealer Services Group

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Autofusion,lnc.

Colbalt

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Autofusion Search Engine

PowerSearch

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.9

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Only dealership en)p!iJYE~esareallowed rate their vendors on DrivingSales.com, sutmJfttearoUngs are verified. Thevendors ore then scored and ranked using a weighted Bayesian Algorithm. Sometimes a company vllth 3 stars wilfrate above a cornpany with 4 stars if mathematically the first company fws a pnJo,ubilityof successbased onthe submitted reviews. The Vendor Rating Awards are bosed solely on the aggregate of af! deafer raUnas submittedform January 7, 2009 to January 10,2010.

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