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Dunlop Gives Dealers an Exclusive Preview of Its

Cutting-edge New Tyres

Recently held a series of events in Dubai to launch its brand new set of tyres, the Dunlop SP

Sport LM704.

Prominent tyre brand, Dunlop, recently held a series of events in Dubai to launch its brand new

set of tyres, the Dunlop SP Sport LM704. Held at the Ritz Carlton DIFC on April 3rd

, the event

was divided into two sessions; the early one comprised of two media roundtables wherein the

regio ’s edia o du ted i -depth interviews with Dunlop personnel, while the second was a

formal dinner attended by remarkable automotive dealers from the Middle East where the

official launch took place.

Speaking out on the occasion, Mr. Takeshi Adachi, Managing Director, Sumitomo Rubber

Middle East FZE said, It gives us great pleasure in launching our newest tyres in the Middle

East. This is a very important market for us especially since the last few years have seen the

number of standard and touring sedans increase, thereby augmenting the demand in the

passenger cars category.

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Boasting of a rich history of nearly 125 years, Dunlop constantly delivers the best in tyres to its

discerning clientele. With the launch of the SP Sport LM704, Dunlop targets owners of

passenger cars as the new tyres couple a good balance of comfort and handling performance,

making it the fitting set for consumers hunting for affordable and high performance tyres.

A lot of research and simulation tests went into the development of the SP Sport LM704 and

Du lop’s Te h i al Depart e t i Japa e erged su essful i a hie i g the desired results for the “P “port LM704’s perfor a e. A significant improvement in the noise level, irregular wear

and life of the tyre have been noticed with the noise level reduced by 13%, irregular wear

improved by 20% & life increased by 25%. The striking new tyres arrive in 46 sizes ranging from

13 inches to 18 inches and can be fitted on all popular small, mid and large sized sedans. A

majority of the SP Sport LM704 lineup will hail from Japan, which is a preferred choice for the

regio ’s o su ers.

O e of the orld’s fore ost a ufa turers of e traordi ar t res, Du lop’s histor dates a k to the first pneumatic tyre and the dawn of otor ra i g. The ota le ra d’s heritage a d values shine strongly through every new innovation it unveils with the SP Sport LM704 being

the latest in a long line of impressive, high performance products.

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