Evaluation

In what ways does your media product use, develop or challenge forms and conventions of real media products?

When I researched and looked at other music magazines I found different codes and styles I wanted to use in my media product. I found stylish hip-hop magazines and symmetrical pop magazines. In my preliminary task I wanted to mix those two different styles, a mixture between a pure and clean style and rough hip-hop style. When I was going to make my magazine I found out that it was hard to mix the two different styles so I decided to make a hip-hop stylish media product with rough grafitti fonts and a rough looking model. I wanted my product to BE a hip-hop magazine, a magazine that is the definition to a hip-hop magazine.

How does your media product represent particular social groups?

My media product represent a soical group in the age between 16-25. My audience like a variance of hip-hop and rap, and they would like to attend concerts and know about the different hip-hop and rap aritists lives. My music magazine have a style that most people recongnise as a hip-hop/rap magazine. I also think my magazine reaches different groups of people listening to different sorts of hip-hop/rap music. I try to have a combination between famous artists and unknown artists that people can listen to and give a variation of articles and interviews and facts about different sort of artists. Here is my reader profile for my music magazine.

What have you learnt about technologies from the process of constructing this product?

I have had media in Norway, so I can use most of the Adobe applications from my past in Norway last school year. The most useful I have learned from this product is all the preparations before actually making the product by all the research and questionnaires. I think I have learned more teory in class than I have learned about the adobe programmes and cameras. I think media is a fun subject to do because the subject involves not just photograph and film but a lot of different kind of views, like how people see the media as a protector of the society, and how you adress people in films, series and how everything is so detailed, like what do people wear, where is the location etc.

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

I think I have learned more about how you work and research to find out what you are going to make and who are going to purchase and read it and where they are from. I have used the adobe applications/programmes before so I do not think I have learned so much about the programmes. I have also learned that you get more creative when you have done a progression in how you think your product is going to look like. I learned that I wanted to do something else that I thaught I would like to do. I think it is very important to research and look at different magazines to see what you want to do yourself. This is the main thing I have learned during the process.

Who would be the audience for your media product?

The audience for my media product will be people who are interested in the music genres hip-hop and rap, and would like to know more about the artists and like to read articles, fun facts and lots more about the genre in basic and upcoming events. I think my media product/magazine would be a product for those who really are interested, this means that the people reading my magazine would like to spend some money on my product to read it. I try to connect the customers up with different types of artists from famous and maybe infamous artists around the world within the genres hip-hop and rap.

What kind of media institution might distribute your media product and why?

I think my magazine could be distrubuted by an urban and professional media institution like Infamous Ink. They are a professional group of people and are the company behind a big hip-hop magazine called «Hip-Hop Connection». They are located in Cambridge and are newsgathering to print, distribution and new media. I think this media institution is the perfect for my new magazine, because they are professional and they have experience with Hip-Hop/rap magazines. They seem to be the best institution for me.

How did you attract/address your audience?

My music magazine uses slang, social media and a style that attract the audience of my magazine. I think people can recognise the style of hip-hop and rap by just looking at my front cover, and when they read my magazine they would know artists and feel that the articles and interviews are easy to read. I try to make them feel good when they read it and maybe have a little laugh aswell.