Evolution of a Social Media Dealer

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Presentation by Adam Boalt, President and Founder of GOSO, an Automotive Social Media Management System

Text of Evolution of a Social Media Dealer

  • evolution of a social media dealer Presented by Adam Boalt
  • evolution of a social media dealer Background Hi, my name is Adam Boalt President & Founder of GOSO Consulted for over 30 of the Fortune 500 companies building high-end web and social media solutions Featured on Forbes, MSNBC, Wall Street Journal. Recently interviewed the Speed Channel about social media Won many awards, recently won first prize in Washington, D.C.s first technology innovation contest
  • evolution of a social media dealer Background Just recently published the e-book, Social Media Best Practices for Automotive Dealers
  • evolution of a social media dealer A few things you should know about Social Media.
  • evolution of a social media dealer A few things you should know about Social Media. Its not a fad, its a communication trend (like newspaper, radio and tv)
  • evolution of a social media dealer A few things you should know about Social Media. Its not some shiny object that you have to have but dont know why
  • evolution of a social media dealer A few things you should know about Social Media. Its still in its infancy stage, so its not too late to get into the game
  • evolution of a social media dealer A few things you should know about Social Media. The technology is secondary, focus on strategy and process
  • evolution of a social media dealer A few things you should know about Social Media. You have to identify your business goals and then work backwards
  • evolution of a social media dealer The conversation exists with or without you. Your Brand Customers are continuing to connect to each other and discuss your brand or dealership whether your involved or not
  • evolution of a social media dealer Its important to take ownership of that conversation. Your Brand
  • evolution of a social media dealer Its important to take ownership of that conversation. Listen to your customers, before you engage in conversation
  • evolution of a social media dealer Its important to take ownership of that conversation. Participate in the community and dont direct the message
  • evolution of a social media dealer Building the right Social Media Strategy.
  • evolution of a social media dealer Building the right Social Media Strategy. There is no right or wrong, its about delivering the right customer experience at the right time
  • evolution of a social media dealer Do you even know where your customers are today?
  • evolution of a social media dealer Do you even know where your customers are today? Where, what and which conversations are happening?
  • evolution of a social media dealer Do you even know where your customers are today? Why and how does a customer care about your brand or dealership?
  • evolution of a social media dealer So why is the engagement at this level becoming such a struggle for so many?
  • evolution of a social media dealer So why is the engagement at this level becoming such a struggle for so many? The amount of customers joining social networks is growing exponentially every day
  • evolution of a social media dealer So why is the engagement at this level becoming such a struggle for so many? Its very hard to scale
  • evolution of a social media dealer So why is the engagement at this level becoming such a struggle for so many? Real-time isnt fast enough
  • evolution of a social media dealer So what needs to happen in order to create a successful Social Media Strategy?
  • evolution of a social media dealer So what needs to happen in order to create a successful Social Media Strategy? Dont completely change your process Continue to work with your CRM
  • evolution of a social media dealer So what needs to happen in order to create a successful Social Media Strategy? Understand that its a mindset change Anticipate what a customer wants and needs Build a meaningful relationship over time
  • evolution of a social media dealer Define the business value regardless of the entry point.
  • evolution of a social media dealer Define the business value regardless of the entry point. Walk up Phone up Web up
  • evolution of a social media dealer and goals. Identify metrics
  • evolution of a social media dealer Identify metrics and goals. Social media doesnt have to have a direct ROI Increase multipliers of other marketing channels
  • evolution of a social media dealer Identify metrics and goals. Create Key Performance Indicators
  • evolution of a social media dealer Some Key Performance Indicators (KPI)