FORD MOTORSMEENAL GUPTA

M100700026

AUTOMOBILES AUTOMOBILES

PARTS

In what Business we are in?

INTRODUCTION

American multinational corporation

A driving force in automotive

Was Henry’s ford third company

Headquarters - Dearborn, Michigan, a

suburb of Detroit

Founded – 16th June 1903

INTRO… Performing its business in 7 continents

and 90 plants . Manufacturers cars and commercial

vehicles Operating its business in : North America Europe Asia pacific Latin America Africa Middle east

KEY PEOPLE

Founder – Henry ford

Current President/CEO- ALLAN MULALY

Current chairman: William clay ford

TARGETING… Ford has approx. 13000 dealers

worldwide Round about 137 markets worldwide . Major customers : Hewlett –Packard Phillip Morris international GlaxoSmithKline Astra Merck Cne logistics GE

ITS NEW PRODUCTS/ SERVICES Sportka Focus C-MAX Concept Everest Falcon Bantam Eco sport

POSITIONING

Currently the second largest automaker

in the U.S.

Fourth-largest in the world based on

number of vehicles sold annually.

MARKETING STRATEGIES Product differentiation based on

operational efficiency :- Its offer on the plank of service . Also supplying videotapes showing how

repairs have to be done . Adopting offer to suit target segment. Strategic segmentation of cars :- Family car segment SUV segment Premium car segment

STRATEGIES CONT.. Hoardings :-• pictures comprising of its attributes and

special features are displayed on roadsides

• bit expensive strategy but attracts many people

• Maintaining Data banks • Free Insurance • Relationship Marketing • Sales promotion • Maintaining service standards

CONT …

Strategic sales standards

Conducting customer delight program

Extended warranty

REVENUES

Revenue - 118.308 billion (2009)

No. of employees – 213000

Operating income – 2.957 billion (2009)

Net income - 2.717 billion (2009)

MISSION OF FORD MOTOR CO.

We are a global family with a proud

heritage passionately committed

To providing personal mobility for

people around the world. ...

VISION OF FORD MOTOR CO. To become the world’s leading

consumer company for automotive products.

TOP COMPETITORS General motors Toyota Honda Chrysler Nissan motor co. Kia Daimler Volkswagen

WHAT IS THE FORD’S COMPETITORS OBJECTIVE?

Maximum Profit

Market share growth Maximum Profit

Technological leadership

Service leadership

SUBSIDIARIES Ford has 8 brands: Ford Lincoln Mercury Land Rover Volvo Mazda Jaguar Aston Martin

GENERAL MOTORS – BRANDS • Buick• Cadillac• Chevrolet• GM Daewoo• GMC• Holden• Hummer• Pontiac• Opel , Saturn,• Vauxhall, wuling

TOYOTA- 5 BRANDS Toyota Lexus Scion Daihatsu Hino

CHRYSLER – 4 BRANDS • Chrysler• Jodge• Jeep• Mope

HONDA – 2 BRANDS Honda Acura

GENERAL MOTORS Founded-1908

Headquarters -Detroit, Michigan, USA

Employees :209,000 (2010)

Revenue: US $ 98.7 BILLION

TOYOTA Founded:1937

Headquarters: Tokyo, Japan

Employees: 316,121 (2008)

Revenue: yen 18.9 trillion (2010)

CHRYSLER Founded:1925

Headquarters: Michigan, USA

Employees: 58,000 (2008)

Revenue : US $ 17710 MILLION(2009)

HONDA

Founded:1948

Headquarters- Tokyo, Japan

Employees: 167,231 (2008)

Revenue: US $ 120.27 billion (2009)

DAIMLER Founded: 1883 No of employees: 256400 Headquarters :Stuttgart, Germany Revenue: euro 78.92 billion

VOLKSWAGEN Founded: 28 may 1937 Headquarters :Wolfsburg, Germany Area served: worldwide No. of employees : 368500 (2009)

KIA Founded : June 9 , 1944 Area served: international Employees:42000 Headquarters: south Korea Products: automobiles

NISSAN MOTOR Founded : December 26, 1933 Headquarters : yokohama , Japan Revenue : yen 7.517 trillion No of employees : 175, 766 Products: automobiles, outboard motors,

forklift trucks

FORD MOTOR CO.

FORD

Cars SUVs TrucksCross Over

Hybrids

FORD CARS FORD FIESTA FORD FIGO FORD FUSION Focus sedan Focus coupe Mustang Tauras

FORD FIESTA SES hatchback Base price: $17120 Standard manual air conditioning 5 speed manual transmission with

overdrive(standard) Engine type: 1.6 liter duratec, i4 , ti –vct

16valve , front mounted with horsepower of 119@6000, alloy black

Warranty – 36 months

CROSSOVERS EDGE • Starting price: $27.220• Seating for: 5 people• MPG city :19/27• Tow up to: 3500 lbs FLEX • Starting price: $29.075• Seating for: 6-7 people• MPG city :17/24• Tow up to: 4500 lbs

TOYOTA YARIS Lift back 5 door AT Base price - $13955 Rear seat HVAC Ducts : optional Power windows – optional Engine type: 1.5 liter, i4 , wt-i6 –valve ,

DOHC,SEFI engine , front mounted with horsepower of 106@6000

Warranty- 36 months

NISSAN VERSA HATCHBACK 1.8 SL Base price: $16900 Manual air conditioning – standard Engine type: 1.8 liter , i4 . Cvtcs 16

valve, dohc , sefi engine , transverse mounted with horsepower of 122@5200.

Curb automatic weight – 2758(ibs) Warranty- 36 months

HONDA FIT Sport 5 spd MT w/ navigation system Base price $ 18260 Rear seats HVAC ducts- not available Engine type : 1.5 liter i- VTEC , 14 , 16

Valve , front mounted with horsepower of 117@6600, alloy cylinder head .

Warranty – 36 months

SUVS Escape Sport trac Explorer Expedition

HYBRIDS Fusion hybrid :• Starting price : $ 28. 240 • Seating for : 5 people • MPG City/ hwy: 41/36 Escape hybrid :• Starting price: $ 29.935• Seating for: 5 people • Tow up to : 3500 lbs • MPG City/ hwy : 34/31

TRUCKS Ranger Transit connect F- 150 E series Super duty

SWOT ANALSIS OF FORD MOTOR CO.

STRENGTHS 4th on the Fortune 500 List (U.S. only) 39th on the Best Companies for

Minorities List Have already invested heavily in

alternate fuel sources Ford are seen as supportive like Gave

Generously after the September 11 Attacks , to Help Fight Breast Cancer

WEAKNESS CEO Jacques Nasser and Chairman Bill

Ford Jr. could not get along leading to Bill Ford taking over as CEO

$13 Billion on Acquisitions Sometimes seen as "safe", "boring" Cash Reserves Have Sunk to $4.1 Billion

OPPORTUNITIES Have a chance to become more

environmentally friendly with cleaner engine emissions

Ford have already started investing in Solar Power ,and have a chance to become a market leader

They can take advantage of their perceived generosity by giving to more charities, and using targeted advertising.

THREATS Competition is huge. Internal strife will hurt the company.

Threat of substitute products such as Natural gas, Electricity, Ethanol, Vegetable oil, Sunlight, Water

Intensity of Rivalry among competitors worldwide

Worldwide markets threatened due to the "War on Terrorism"