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Segment Shares of Total Industry Share as a segment % of total automobile industry
Source: Ward’s Automotive Reports
Large pickup sales shrunk just more than 1 percentage point from October.
All other segments remained close to the same segment share as the prior month, with the exception of CUVs, which grew from 25.3% to 26.9%.
Passenger cars accounted for nearly three-quarters (74%) of the total industry in November.
November 2013
Small Car; 17.5%
Midsize Car; 18.1%
Large Car; 2.4%
Luxury Car; 9.0%
CUV; 26.9%
SUV; 7.1%
Small Van; 3.6%
Large Van; 1.7%
Small Pickup;
1.6%
Large Pickup; 12.1%
Segment Shares of the Car MarketShare as a % of total passenger car market
Source: Ward’s Automotive Reports
Sales of luxury cars grew to 19.1% of the total passenger car market in November.
Small cars also received a boost, while midsize car sales moved downward slightly, from 39.9% to 38.5%.
November 2013
Small Car37.3%
Midsize Car38.5%
Large Car5.1%
Luxury Car19.1%
Segment Shares of Light Truck MarketShare as a % of total light truck market
Source: Ward’s Automotive Reports
Consumer adoption of CUVs, or crossover utility vehicles, continued to grow in November, growing 3 percentage points over the prior month to 57.3%.
Sales of CUVs pulled sales from the large pickup segment, while other segments in the light truck market remained steady.
November 2013
CUV; 57.3%
SUV; 15.1%
Small Van; 7.6%
Large Van; 3.7%
Small P/U; 3.4%
Large P/U; 25.8%
Percentage of Total Industry by Vehicle Segment
Source: Ward’s Automotive Reports
Due to the growth of CUV sales, the light truck segment took the lead in November, with a 53% share of the market.
November 2013
Vehicle Type CurrentMonth
Previous Month
YTD2013
YTD2012
All Cars 46.97% 46.99% 49.17% 50.51%
All Light Trucks 53.03% 53.01% 50.83% 49.49%
Percentage of Total Industry by Advanced Technology
Source: Ward’s Automotive Reports
November 2013
Sales of hybrids experienced little change from month-to-month in 2013, hovering around the 3% mark. November saw a slight downturn in PHEV and CNG sales.
Vehicle Type Current Take %
Year Ago Take %
November ‘13 Units
November ‘12 Units
Y/Y Unit Change
Hybrid 2.91% 3.07% 36,085 35,002 1,083
Plug-in Hybrid 0.40% 0.49% 4,899 5,544 645
EV 0.32% 0.23% 3,911 2,614 1,297
CNG 0.01% 0.02% 136 209 73
Clean Diesel .93% 0.93% 11,473 10,647 826
Advanced Technology Vehicle Sales
Source: HybridCars.com Market Dashboard
November 2013
Year-over-year, hybrid sales have grown 15%, rising from just below 400,000 units through November 2012 to nearly 460,000 in 2013. However, the annual average remains at roughly 3% of the entire automotive market.
November 2012 November 2013 YTD 2012 YTD 2013 (30,000)
20,000
70,000
120,000
170,000
220,000
270,000
320,000
370,000
420,000
470,000
HybridPlug-in HybridEVCNGDiesel