Harley-Davidsonno regrets. no cages.

harley-davidson:The company

Harley-Davidson is one of the leading automotive companies, which produces heavyweight motorcycles, motorcycle parts, accessories, apparel and general merchandise.

Even in today's more practical, cautious consumer environment, people of all ages and backgrounds still dream about the Harley-Davidson experience.

No other brand has the degree of unshakable loyalty that Harley possess.

Harley-Davidson:the Experience

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Harley-Davidson:Challenges

Market Value

Market Share

Economic turmoil

Losing the “Younger” Consumer.

Harley-Davidson:goals

H-D will leverage their brand to speak to the consumer and give consumers the core belief that they own the brand, not the company.

Harley-Davidson will use new media to help bridge the gap between 18-30 year olds through the use of social media, PR, video-blogging, widgets, and a variety of smartphone & Ipad-friendly applications.

Harley-davidson: Digital Media

harley-davidson: QR Code “Check-ins”

H-D riders will have the chance to “check-in” using

Foursquare and QR codes at various U.S. locations.

Harley-Davidson:Professional v-loggers

Hire people to travel around the country, v-logging their road-trip with their Harley.

Youtube Mini-Series/Documentary

harley-davidson:ipad/smartphone applications

Harley-davidson:evaluations

Comscore Media Metrix

Google Analytics

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