Building the Ultimate Attribution Model in Automotive

Copyright 2013 – HookLogic Inc.

What is the AutoHook Suite of Solutions?

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What we deliver:

We’re not a lead provider, we’re a Show Provider

• Identify leads who have the highest intent to buy• Drive these leads into your showroom• Get show rates of up to double the national average

32% 60% $75Avg. Show Rate Avg. Close Rate Avg. Cost per Sale

Deliver traffic where it matters – to your showroom

LESS THAN

Copyright 2013 – HookLogic Inc.

HookLogic AutoHook Suite

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Web2Show Lead2ShowConverts traffic from your website into more showroom visitors. Prospects that visit your site are invited to choose a free gift, redeemable by visiting your showroom.

Maximizes your 3rd party leads using immediate scoring via data partners such as Polk and Dataium to identify and immediately the highest intent to buy customers.

Partners:

Copyright 2013 – HookLogic Inc.

Web2Show

• Identifies shoppers displaying in-market behavior• Java overlay appears at precise, customizable moments• Appears on high-intent landing pages only

SRP VDP Vehicle Specials

How it works

1. Targets qualified, in-market leads

2. Incentivizes with high-value rewards

3. Complete attribution on spend

• Trusted brand names – 100’s to choose from• Redeemed by bringing code into the dealership• E-coupon option for instant redemption• HookLogic manages the entire fulfillment & shipping process

• Only pay redemptions on showroom visitors• Lead to purchase attribution with RL Polk registration data• Full weekly & monthly reports to track spend

Copyright 2013 – HookLogic Inc.

Lead2Show

• Score 3rd party leads using Polk Lead Intelligence• Identify highest intent-to-buy leads based on advanced criteria• Reanimate old leads based on online & offline behavior

How it works

1. Score and target 3rd party leads

3. Increased sales & reduced costs• Generate showroom visits from your 3rd party & OEM leads• Proven reduction in cost per sale

2. Immediate & targeted response

• Automated response as soon as target criteria are met• Prioritized to capture highest intent leads at moment of truth• Target territories and competition with geotargeting tools

Copyright 2013 – HookLogic Inc.

Sign Up Today

For more information:

• Increase showroom visits

• Grow close rates by 20%

• Full attribution on marketing spend

• Gain market share on competition

Phone: 855-Lead2ShowWeb: www.lead2show.com