Identysafe ltd

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Identysafe: Biometric Car Security Swapnil Kale www.automobile-security.com

Product site : http://www.youtube.com/watch?v=QVkqnh4hA7c

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Identysafe – Fingerprint Car security – Start you car with your fingeprint

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Identysafe – Fingerprint Car security – Solution to Global Car theft problem

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Market Opportunity & Market Risk “Solution to Car theft “

Fingerprint is your car key

Start your car with your fingerprint to avoid car theft. Memory capacity of 10 fingerprints

Avoid you car from being stolen. Keyless entry & Keyless start.

Reduce your car insurance premium and get insurance benefits.

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Identysafe – Biometric car security Identisafe- Solution: Start your car with your fingerprint

International Car theft

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Identysafe – Biometric car security Identisafe- Solution :Start your car with your fingerprint

International Car theft data

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Customers : Everyone person who drives a car .

Major car manufacturing companies & all bank armored vehicles

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Team - Identysafe

Founder : Swapnil Kale

CTO : Manfred Bosnawald

Marketing: Sushma & Gurmeher Bhatia

Web Admin: Shailesh Amonkar

Human resource : Renuka Tandon

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Execution Strategy

Identysafe is licensed to car manufacturing companies as a technology license.

It is also sold internationally in after sales car accessory market via dealer network.

Identysafe is installed on car dashboard.It can be used with key or without key to start car.

Every person who drives the car enrolls his fingerprint on device. Memory 10 fingerprint.

Fingerprint of authorised driver is verified before starting the car with key or without key.

Only authorised and registered users can start car avoiding car theft.( Every individuals fingerprint are unique)

Valet mode function allows to over ride fingerprint -start mode allowing to be parked by hotel staff and repaired by car mechanic and car dealer.

Car accessory dealers can easily install it in 15 minutes without affecting car warranty & guarantee .

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Business Model : Identysafe – Start your car with your fingerprint.

Technology Licensing Model :

Biometric Automotive Technology along with Patent Rights are licensed to automobile manufacturing companies for a licensing fee.

Global car Accessory Market -Model :

Identisafe is sold as a finished product to car dealers and after sales car accessory dealers located in every country. Stocks are maintained by them and they sell it to customers.

Bank Armored Vehicles - Model

Identisafe solution is promoted as security against theft to armored vehicle companys which carry cash , diamonds and other valuables for the bank. Identisafe is installed on armored vehicles.

E-commerce Model : Identisafe is sold via e-commerce websites like ebay,flipkart directly to customers.

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Revenue Model: Identysafe-Start your car with your fingerprint.:

Revenue Model 1Biometric technology for car security is licensed for a fair market value taking into consideration patents and technical know how Technology licensing andpatent are major source of income.

Revenue Model 2Identisafe- " Fingerprint car security "product is sold for 400 $ in the after sales car accessory market via a global network of car dealers and car accessory market.Profits are earned by selling goods to car accessory dealers and also selling it in open market via website and E-commerce model

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Value Proposition : Identysafe - Start your car with your fingerprint.:

Identisafe " Fingerprint car security " helps to reduce car theft

Identisafe acts as a alternative in terms of Keyless access and Keyless ignition start.

Identisafe adds value to car price thus reducing car theft insurance premium.

Identisafe enables more than one person to drive the car thus enabling valet mode and easy access to all family members.Every persons fingerprint is unique so only that person can start the caravoiding car theft Valet mode helps to override fingerprint function enabling it for parking by hotel staff and for servicing of car by car dealer

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Customers : Identysafe - Start your car with your fingerprint.:

Audi car company

Siemens , Austria

ARAI (Automotive Research Association of India)

Dept of Transportation, USA

Brinks Armored vechicle company

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Industry Acceptance & Recognition : Identysafe - Start your car with your fingerprint.:

Headlines Today & Aaj Tak -Tv interview

http://www.youtube.com/watch?v=QVkqnh4hA7c

Autocar magazine article for innovation

Certification of market sustainable product by ARAI(Automotive Research Association of India)

ZIG Wheels editor- Adil Darukhanawala's testimonial about product.

Times of India - Pune

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Identysafe: Biometric car security.• The business is based on reducing car theft. Every

persons fingerprint is unique.Identisafe helps you to start you car with your fingeprint.It has memory of 10 fingeprints.

• Identisafe – product is purchased by customer and can be installed by any competent car mechanic.

• Authorised drivers fingerprint is enrolled/stored on device.When fingerprint is placed on fingerprint scanner,it verifies the data.If fingerprint data matches the driver can start the car.This helps unauthorised person to start the car & avoid theft.

• No major modification is done to car .The car can be started with Key and without key ie. Key + Fingerprint or Fingerpint only without affecting car warranty.

• This helps reduce car theft and enabling keyless entry + keyless ignition start.

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Identysafe: Biometric car security

• Market Size: Globally located Car / Automobile manufacturing companies from Germany United Kingdom,Europe & Asia like Car companies like Ferrari, Mercedes Benz, BMW, Audi Jaguar, Rolls Royce etc. (Audi is already a customer)

• International after sales car accessory market located in almost every country globally.

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• TEAM: Founder- Swapnil Kale

Sucessfully ran a biometric company founded in India which matured to Silicon valley at plugandplaytechcenter.com in Sunnyvale,California.

1. Stanford Management Programme: Attended Continuing education at Stanford for Entrepreneurs.

•2. Hardware and Networking Engineer with massive experience in Embedded Electronics design.

•3. Qualified- Certified Lead Auditor- USA: IS0 9001:2000

4. SBDC California: Silicon Valley Development Center: Entrepreneur Course- NxLevel. Govt of California.

5. Market Essentials from Better Trades: Trading on NASDAQ.: Prerequisite course to become certified NASDAQ stock broker

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• Technical Team: Manfred Bosnawald.He has worked earlier with Siemens, Austria in the Biometrics division for last 6 yrs.He is our key technology team member.Manfred heads a technical Research and Development team of 3 members.

Marketing Team;Sushma and Gurmeher BhatiaGurmeher was formerly a higher corporate personnel for Intel for 17years in California.They look after technology marketing and licensing in Silicon valley, California.

• Web Development Manager.Shailesh AmonkarHe has 10 years experience in deploying web based products.Specialized skills in Java and Embedded technology.Cloud computing specialist.

Human resource-Renuka Tandon :She has been a Independant HR person for TCS Tata Consultancy Services and Amdocs.She has 15 yrs experience & recruits embedded engineers and marketing team.

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• Competitors

• Our biggest competitors are Fingerprint cards – Sweden, UPEK – Singapore & Identix – USA.

• Our Unique advantage is that our technology has live fingeprint detection technology and we are early entrants in the international automobile market. Our goods have market validity and acceptance by customers.

• Identisafe as also supplied to Siemens , Austria.

• Identisafe also has technology licensing agreement with Audi car company. Hence the technological advantage and market penetration and acceptance helps us keep ahead. With constant Research & Development we improve the product.

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• Risks :There is no major risk. Biocar technology is easy to deploy and tested in the market.Goods are already selling and customers have already accepted the product.Technology is patented and the company is bootstrapped and profitable.

• Financial Risk: Even if the market drops or sales drop the margins do not get affected and even with less sales the business. model is sustainable since all major dealers pay upfront for the stock they maintain.

• Business model risk: Competition is huge, however there is no major dominant major market share holder.Even if we acquire 20% of global business it is sufficient to remain profitable. With new innovation and technology – new products are launched in order to maintain sales.

• Execution Risk: We already have few car companies as customers. As long as marketing team performs and maintains new accounts and establishes dealer network, we will be able to maintain sales figures.

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Identysafe was founded in Pune, India which matured to Sunnyvale, Silicon Valley, California.

Mentors:

Adil Darukhanawala: Editor Zig Wheels

Mr. Komawar : Director ARAI (Automotive Research Association of India)

Thank You for your valuable time