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MAGNETTI MARELLI
India Automotive Market 2020
MAGNETTI MARELLI
The key 5s
1. Going forward, India is a key pillar of global automotive market - policy, actions andstrategies of players in India will have a fundamental impact on the global auto landscape
2. By 2015, India will exceed every major European market inc. Germany, France and UK in4thautomotive sales - making India the largest automotive market by volume in the world
3. Over the next 20 years, India will be part of global automotive triumvirate - the global BIG 3
4. In fact, we expect the India automotive sales to exceed the US market by mid 2030s
5. The global automotive game will be pretty much decided by twin forces for China and India
1
MAGNETTI MARELLI
India is booming – and projected to maintain the trajectory
Real GDP Growth2005-2020
Regional: Percentage of World GDP
2004India
2%China4% 4.0
ChinaOther20%
Japan12%
3.5India
US28%
EU34% 3.0
2.52050 Estimate
Other10% India
17%2.0 Thailand
US26% 1.5 United Kingdom
Germany
China28%
EU15% 1.0
Japan4%
Source: Global Insights Database, Business Week, Booz & Company analysis
2
Gro
wth
Rat
e (B
ase=
2005
)
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
MAGNETTI MARELLI
1800 1850 1900 1950 2000 20500%
20%
40%
60%
80%
Emerging markets are transforming the economic landscape —could the future repeat the past ?
Percent Contribution of India & China,US, Western Europe and UK to World
Economy(1500–2050 AD)
India & ChinaIndia & China
Western Europe(excluding UK) US
Western Europe(excluding UK)UK
UK
Year
Note: UK, US and W. European countries do not include GDP from former British coloniesSource: The World Economy-Historical Statistics; Goldman Sachs BRIC Report; Booz & Company research and analysis
3
Perc
enta
ge C
ontr
ibut
ion
to W
orld
Eco
nom
y
60%
40%
20%
0%
1850 1900 1950 2000 20501500
80%
MAGNETTI MARELLI
An assessment of parallels with markets such as China strengthenour belief in tomorrow
GDP Growth GDP Per Capita Growth FDI Trends – India and China
$3,000 $3,000 $90,000
$80,000$2,500 $2,500
$70,000
$2,000 $2,000 $60,000
$50,000$1,500 $1,500
$40,000
$1,000 $1,000 $30,000
$20,000$500 $500
$10,000
$0 $0 $01 3 5 7 9 11 13 15 17 19 21 22 25 27 1 3 5 7 9 11 13 15 17 19 21 23 25 27 1 3 5 7 9 11 13 15 17 19 21 23 25 27
Years Since Liberalization Years Since Liberalization Years Since Liberalization
China – 1979 India – 1991
Source: Economic Intelligence Unit, Booz & Company analysis
4
In $
Bn
In $
In $
Mn
MAGNETTI MARELLI
The twin pillars of the global economy, India & China, will define theeconomic landscape for generations to come
GDP Trends2005 Constant Prices
($Trillion)
Real GDP Growth(Base = 2005)
Growth relativeto 2005$ Trillion
ChinaIndia
11
10
9
8
7
6
5
4
3
2
1
0
25 China
2015
10India
Pakistan
Russia Germany Japan
JapanGermany5
RussiaPakistan
02000 2010 2020 2030 2040 2000 2010 2020 2030 2040
Source: Global Insight Database, Booz & Company analysis
5
MAGNETTI MARELLI
Wealth is beingeconomy
generated via a positive structural shift in the
Shift in GDP composition by sector(1950 to 2020E)
100%
90%
80%
70%
60%
50%
40%
30% 42%56%
20%
10% 15% 11% 8%0%
1950 1990 2000 2007 2012 2020
Agriculture Industry Services
Source: Global Insights Database, Economic Intelligence Unit, Booz & Company analysis
6
% c
ontri
butio
n to
GD
P
30% 35%39%
48% 49%
50%
14%
36%38%
37% 40%
29%22%
MAGNETTI MARELLI
Industry is likely to benefit from the change in consumptionpattern of an increasingly
Private Consumer Spending1994-2015
prosperous society
Private Consumption GrowthBase - 1994
Index
100% 15
14
13
12
11
10
9
8
7
6
5
4
3
2
1
0
Transport / Comm.
Food & Beverages
Recreation
Clothing & Footwear
Housing
Total ConsumptionHealth
Transport / Comm.
Food & BeveragesRecreation / Education
scellaneous
1990 1995 2000 2005 2010 20151994 2005 2015
Note: Miscellaneous includes personal care goods and other servicesSource: Central Statistics Organization (GOI), Booz & Company analysis
7
% c
onsu
mpt
ion
of to
tal 55%
40%29% F
H
Tr
Mi
8%
13%7%
16% 4%6%
23%15%
5%
20%3% 5%11%
19%3%3%
9%6%
MAGNETTI MARELLI
This rise in per capita GDP will lead to higher vehicle ownership
Cars / 1000 People Versus GDP / Capita1990 - 2013Cars / 1000 People
600
550
500
450
400
350
300
250
200
150
100
50
0
Germany
China
$0 $5,000 $10,000 $15,000 $20,000 $25,000 $30,000 $35,000 $40,000 $45,000 $50,000 $55,000
GDP / CapitaSource: Economist Intelligence Unit; Booz & Company analysis
8
USA
Saturated penetration levels in developed economies
Russia
Rising per capita income leading to increased penetration; trend expected
India to continue given low current levels
MAGNETTI MARELLI
The result: India is an anchor of future growth in the auto industry
GDP Growth by Country2010 – 2020
> 5% projected GDP growth
3.5 % - 5% projected GDP growth
< 3.5% projected GDP growth
Source: Global Insight Database, Booz & Company analysis
9
MAGNETTI MARELLI
Automotive sales are destined to resonate with global economicshift - India is the place to be for the global OEMs
Automotive Sales by Geography(Passenger Vehicles, Commercial Vehicles and Two Wheelers)
2009 20201980
Market size: 60 M unitsAsia & Japan: 7% Europe: 42% NA:
41%Market size: 205 M units
Asia & Japan: 65% Europe: 20% NA:
15%Shift in center of gravity
1) Includes passenger vehicles, commercial vehicles and two-wheelersSource: Global Insight Database, March 2009; Wards Auto; Booz & Company analysis
10
Market size: 102 M units Asia & Japan: 45%
Europe: 32%NA: 18%
MAGNETTI MARELLI
India’s car market has the potential to grow up to 6+ millions unitsannually by 2020
Passenger vehicle sales in India(2001 – 2020)
Million Units6.5
6.0
5.5
5.0
4.5
4.0
3.5
3.0
2.5
2.0
1.5
1.0
0.5
0.0
Aggressive
Base Case
ConsensusConservative
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Note: Figures for passenger vehicles includes numbers for light commercial vehicles like TATA Ace, TATA Magik, Suzuki Omnivan, Toyota Dyna, Mitsubishi Canter, etcNote: Aggressive scenario – 14% CAGR upto 2015, after which market stabilizes (based on similar growth seen in the Chinese markets under similar macroeconomic
conditions) Base Scenario – 8% CAGR over 2009-2020; based on historical growth trends of the Indian car marketConservative Scenario – 6% CAGR; car sales negatively impacted by economic downturn or unfavorable government policies (high interest rates, financing not easily accessible,
etc)Source: Global Insight database, Booz & Company Analysis
11
Germany Car Sales 2008 - 3.1 M Units
Italy Car Sales 2008 - 1.9 M Units
Spain Car Sales 2008 - 1.6 M Units
MAGNETTI MARELLI
India will soon be bigger than most other markets
Western Europe (1998) and India (1998)4,500
4,000
3,500
3,000
2,500
2,000
1,500
1,000
500174 147 141
0
Source: Global Insight Database, Booz & Company analysis
Booz & CompanyDATE
India Auto Market.ppt Prepared for client name 12
Sal
es V
olum
e(in
thou
sand
s of
un
its)
GERMANYIT
ALY
UNITED KIN
GDOM
FRANCE
SPAI
NETH
AN S
BEIU
MN I
A
PT
AL
UST IA
TZERL EDN D
ERL LG I D
UG
OR
R
A
AND
SWI
EN
SW GREECE
DENMARK
IRELA
ND
NORWAY
FINLA
ND
3920
2,534 2,4882,289
1,446
640 538 530369 320 316 280 196 192
MAGNETTI MARELLI
India will soon be bigger than most other markets
Western Europe (2009) and India (2009)4,500
4,000
3,500
3,000
2,500 2,262 2,216
2,000
1,500
1,000
500131 126 102 64
0
Source: Global Insight Database, Booz & Company analysis
13
Sal
es V
olum
e(in
thou
sand
s of
un
its)
GERMANY OM
SPAIN
BELGIUM
NETHERLANDS
AUSTRIA
SWIT
ZERLAND
SWEDEN
GREEC
FRANCE
ITALY
INDIA
UNITED K
INGD
E
PORTUGAL
DENMARK
NORWAY
FINLA
ND
IRELA
ND
4,035
2,6782,360
1,071
581 4513
4
9
2
9
4
2
4
7
2
3
6
2
0
3
MAGNETTI MARELLI
Much earlier than 2020, India will exceed the major EU markets
Western Europe (2015) and India (2015)5,500
4,500
3,500
2,500
1,500
500
-500
Note: Forecasts for 2015Source: Global Insight Database, Booz & Company analysis
Booz & CompanyDATE
India Auto Market.ppt Prepared for client name 14
Sal
es V
olum
e(in
thou
sand
s of
un
its)
INDIA
GERMANY
UNITED KIN
GDOM
FRANCEIT
ALY
SPAIN
NETHERLANDS
BELGIUM
SWEDEN
AUSTRIA
SWIT
ZERLAND
PORTUGAL
GREECE
DENMARK
NORWAY
FINLA
ND
IRELA
ND
5,070
3,693
2,598 2,566 2,434
1,624
617 6083
4
2
3
4
1
3
2
3
2
9
9
2
4
5
2
0
3
1
7
1
1
6
0
1
5
1
MAGNETTI MARELLI
India and China dwarf existing automotive markets such asGermany or UK
Automotive sales volume by country2030
PPootteennttiiaall ffoorr IInnddiiaann maarrkkeett ttoo rreeaacchh rreevveennuueess
ooff $$115500 -- $$220000 bbiilllliioonn
Note: 2030 sales and GDP projections are based on annual GDP growth rates projected by country per GS BRIC reportSource: Global Insight Database, March 2009; Goldman Sachs BRIC Report; Booz & Company
analyses15
Number of unit sales
> 10 M
3 M - 10 M
1 M - 3 M
< 1 M
MAGNETTI MARELLI
By 2030, India will be among the GLOBAL BIG 3
Light Passenger Vehicle Sales Projections - 2030Million Units
Million units42
16
14
12
10
8
6
42.4 2.4 1.9
2
0CHINA UNITED
STATESINDIA BRAZIL RUSSIA GERMANY FRANCE UNITED
KINGDOMITALY SPAIN
Note: Figures for passenger vehicles includes numbers for light commercial vehicles like TATA Ace, TATA Magik, Suzuki Omnivan, Toyota Dyna, Mitsubishi Canter, etcSource: Global Insight Database, Booz & Company analyses
16
40.7
17.6
11.7
7.8
5.2
3.72.9
MAGNETTI MARELLI
We expect not just a quantitative but also a qualitative change inthe market…
Indian household income & car sales distribution2008
% ofhouseh
olds
% of totalcar sales
60% 60%
50% 50%
40% 40%
30% 30%
20% 20%
10% 10%
0% 0%A B C D E&F MPV SUV PUP OtherCar Segments
Income distribution < $1K $1K - $3K $3K - $5K $5K - $10K $10K - $15K $15K - $25K $25K - $35K $35K - $50K $50K - $75K > $75K
Source: Global Insight 2009, Booz & Company Analysis
17
Household income distribution
Distribution of car sales by segment46%
15% 14%
8% 9%
4%4%0% 0%
MAGNETTI MARELLI
The marketnation
of tomorrow will reflect increased prosperity of the
Indian household income & car sales distribution2030
% ofhouseh
olds
% of totalcar sales
40% 60%
50%
30%
40%
20% 30%
20%
10%11%
10%
0%0% 0%
A B C D E&F MPV SUV PUP OtherCar SegmentsIncome
distribution < $1K $1K - $3K $3K - $5K $5K - $10K $10K - $15K $15K - $25K $25K - $35K $35K - $50K $50K - $75K > $75K
Source: Global Insight 2009, Booz & Company Analysis
18
Household income distribution
Distribution of car sales by segment
33%
20%
12% 12%
5%5%2%
MAGNETTI MARELLI
Interestingly, India’s market is expected to overtakesales by ~2035
Light Vehicle Sales Projections - US, China, India
the US auto
2004-2040, Thousand UnitsThousand Units60,000
CHINA55,000
50,000
45,000
40,000
35,000 India’s automotive sales isS30,000
25,000
INDIAUNITED STATES
20,000
15,000
10,000
5,000
02004 2006 2008 2010 2012 2014 2016 2018 2020 2022 2024 2026 2028 2030 2032 2034 2036 2038 2040
Note: Figures for passenger vehicles includes numbers for light commercial vehicles like TATA Ace, TATA Magik, Suzuki Omnivan, Toyota Dyna, Mitsubishi Canter, etcSource: Global Insight Database, Booz & Company analyses
19
India’s automotive Chinese automotive
expected to exceed U.
sales exceeds U.S
MAGNETTI MARELLI
• POWERTRAIN INDIA• Focus on Automated Manual Transmission (AMT)
• Best drivability performance in AMT technology
• Ability to offer a complete powertrain system control (engine + transmission)
• Most affordable two pedal transmission demonstrated with the success in India market
Oil tank
Power Unit
Mechatronic TCU
Hydraulic Control Module
Main Customers
MM is market leader in AMT (100% market share in 2015) with 8 applications for 2 clients). Volumes expected to increase from 88K units in 2016 to 296K in 2020 covering over 23 application for 3 clients
AMT Localized Manufacturing for Maruti Suzuki, Tata Motors and Mahindra.
* Maruti Suzuki sells its AMT to Suzuki Thailand and Suzuki Indonesia for Celerio and Wagon-R platforms.
CELERIO
S101, U321, S103 or S102
ZEST NANO
YJC/ YSD-HB/ YSD-NB
ALTO K10 WAGON-R
DZIRE
KITE4/5/OSPREY