Innovation portfolio forecasting

Lecturer: drs. Ir. J.R. Helmus

Imagine

You were a famous CEO

For instance Victor Muller

See; https://www.mentimeter.com/p/3983dde320cd

And you’re about to make a bid for Saab

You only have one hour to walk through the factory and ask anyoneAnything…

And you are wondering where you could make a difference by your control

See; https://www.mentimeter.com/p/8ed37c385406

And suddenly you’re standing head to head with the innovation manager..

How long would it take to innovate a car from sketch to full scale production?

See https://www.mentimeter.com/p/159a815e2d68

Therefore timing of the innovation process and development is crucial for a company’s performance

Required time to implement technology

5 - 10 year 3 - 5 year 1 - 2 year

Well

un

ders

tood

pro

ven

un

pro

ven

Unce

rtain

ty o

f te

chnolo

gy

research

Future

Current projectsMissed opportunity

problem

B

F

CD

E

G

A

Innovation matrix for a specific technology

Victor Muller could not influence the ongoing sales of the at that time current models

but he could speed up current innovation processes while adding future technologies to gain mid term advantage while lasting through the current hard time

Probably not influence the innovation process of the upcoming Saab models for probably the next year(s)

19www.saabsunited.com/2013/02/the-story-of-the-9-3-phoenix.html

To develop the Saab 9-3 Phoenix …

Innovations with a long lead time (>3 years) need to be based on state of art technologies available that time.

If you base your future products on today’s technology you will loose your competitive advantage

11-4-2013

Jurjen Helmus@JRHelmusJ.R.Helmus@hva.nl0645464751