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Jack Key Auto Group Presentation. Dynamic, competitive entrepreneur/automotive executive with over 27 years of experience. Imaginative and innovative individual with proven management sales, advertising, marketing and new business development skills. Broad-based experience in retail and wholesale automotive environments. A history of significant profit, volume and customer satisfaction achievements, which illustrate the ability to combine cost control, revenue growth and process improvements through effective staff training and motivation. Specialties: Automotive Store Turn-Around Expert - Some dealerships in such dire straits as to be put on probation by manufacturer on the verge of shutdown. Under my leadership they are turned around to be viable profit centers with management, staff and protocols in place to maintain long term dealership success.
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BREAKFAST
WWW.JACKKEY.COMJACK KEY AUTO GROUP
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“We Are Video”Jack Key Auto Group
9 brands and 5 locations? No wonder car dealerships in El Paso and Albuquerque just can’t compete with Jack Key
Auto Group! With multiple locations in Las Cruces, Deming and Alamogordo, we are the #1 car dealership in Southern
New Mexico and West Texas. From our fantastic deals to our unbeatable customer service, we are the premiere
source for the latest Chrysler, Jeep, Dodge, Ram, Ford, Nissan, Kia, Honda and Lincoln vehicles.
www.JackKey.comJack Key Auto Group
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Why digital?ADVERTISING & MARKETING
Digital dealer conference 2014
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WE ARE
www.JackKey.comJack Key Auto Group
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octoberADVERTISING & MARKETING
plan
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2016
2015
2014
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2012
2011
octoberRADIO SPOT
Jack key shocks the market!Invoice pricing
octoberPrint advertising
Jack key shocks the market!Invoice pricing
102013
2012
2011
SeptemberOnline advertising
Google re-targetingBing & yahoo
targetingUsed car tracking
Polk data Auto intenders
Zip code marketing
SeptemberSocial media advertising
FacebookTwitterLinkedinGoogle+
Local campaignsWeekly prizes
MARKETING & ADVERTISING
“FIND THE KEY” SOCIAL MEDIA CAMPAIGN!
122013
2012
2011
FIND THE KEYRADIO SPOT
FIND THE KEYSOCIAL MEDIA ADS
"I'm sure you've noticed the Jack Key logo on the back of cars, trucks and SUVs all over town. Next time you see one, take a picture, use #jackkey and share it to twitter or instagram, or if you prefer facebook, tag any of our 5 dealerships and share it! It's that easy . . . Snap, Tag, Share to be entered to win prizes
weekly and monthly. Find details . . . "at JackKey.com".
FIND THE KEY
WWW.JACKKEY.COMJACK KEY AUTO GROUP
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SOCIAL MEDIAMARKETING AUDIENCE
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WHYSOCIAL?GOOGLE HAS STATED THAT
90% OF ALL CONSUMERS USE THE WEB TO MAKE A
DECISION BEFORE PURCHASING A PRODUCT.
www.JackKey.comJack Key Auto Group
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SALESMANONLINE TOOLS FOR SUCCESS
Personal Website4 Social Media Sites
Weekly PostingsOnline Review System
Inventory ShoppingIncreased SEO
www.JackKey.comJack Key Auto Group
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Reynolds & Reynolds 4732
“A man or woman may lie about his numbers but the numbers
never lie about the man or woman”
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october
2014?COMMITMENT
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Manager of the Month
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store of the month
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ITRAINERRobbie bray
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