Press kit 2015: LARTE Design

• Tuning studio philosophy: emotions and traditions

• Founder’s biography

• Our production

• Our collection

• International presence

Tuning studio philosophy: emotions and traditions

The world of luxury, calm and dignified, is full of rules, conventions and traditions. Global brands with long-standing history usually compete with each other with the quality of their craftsmanship and sophistication of their technical features. It’s not an easy task to occupy one’s own niche here and assert one’s right for existence. Especially in the premium car tuning segment, where there are a lot of renowned brands. But “The Russians can give you a surprise” – that’s what is respectfully said about LARTE Design at big international automotive exhibitions, where the first Russian tuning studio is considered an important player. It is called “a Russian company with German traditions”, because the company was founded in Russia, but a lot of work stages are performed in Germany.

For LARTE Design the idea of top quality and style in the car design world is determined by the German philosophy. Prior to becoming the world’s best car specialists, the Germans bred first class horses which were predecessors of the legendary supercars. It’s quite curious that the term “in order” came to the car industry from the horse race lexicon: a well-trained, ideally groomed horse was described as “in Ordnung”, which means “all right”. As a German saying has it, order is half of life for a German, but for LARTE Design it’s the whole life. The name LARTE is derived from Italian and means “the art to create”, which reflects the company’s credo – to create following the laws of art. The emblem contains all symbols which reflect the company’s philosophy. The royal blue is the color of the noble origin, and it also symbolizes the Alpine sky which the company founders saw in Germany. The four horseshoes mean good luck and

happiness, as well as the succession from a horse to a car. You can notice the letter “K” in one of the horseshoes, which stands for “company”. The eight stripes symbolize eternity and prosperity. The emblem is a harmonious combination of all these signs and a proud symbol of the company on the hood of each produced car. We in LARTE Design believe that each car has its own character just like living beings, and it is full of strength, beauty and sophistication. LARTE Design has created ideal conditions for putting into practice the boldest and most unexpected ideas of car tuning. Compliance with global standards and development of car tuning culture are the core tasks which the studio sets itself.

Tuning designers are artists and engineers at the same time. New ideas are developed in our own studio in Germany. First tuning kits were also assembled here, in co-authorship with Vladimir Yartsev, a famous car designer who cooperates with numerous renowned tuning studios. He was recently given the position of Chief designer of LARTE Design.

In the dynamic automotive world it’s important for LARTE Design to beat not only its competitors but its own self. To surprise in the present and anticipate the future – this is the passion and pride of LARTE Design.

The founder’s biography

Alexey Yanovskiy is the founder and president of LARTE Design as well as its mastermind. If this company were a person, it would definitely be like him. For Alexey who was born in Kazakhstan, in a family of German origin, the striving for absolute order, persistence and the wish to be the best in everything became the lifestyle from the very beginning.

In a human character lot of important features are formed in the childhood. Alexey was much affected by his grandfather who was German. A passionate groom, he loved order and clarity in everything – in relations with people, with horses and machines. At any moment his machines were in perfect state – ideally clean and impeccably polished. Many years later Alexey wanted to name his newly founded company after the grandfather’s name – Foos, but it turned out that there had already been a tuning company Foose for a long time in America, whose owner Alexey met several years later.

From the very childhood Alexey tried to improve things, make them more beautiful and eye-catching. At the age of 6 he made the first tuning for his toy car – painted the parts, added mudguards, antennas and some buttons. His next hobby was bicycle tuning. At the same time he acquired his first experience with composite materials and tars in the aviation model club.

The interest in construction kits and miniature car models became an extraordinary and a very early beginning of work in the area of tuning, which gradually turned into a successful career.

The next object for experiments was a motor bike – of course, a red one. Tuning it, Alexey was for the first time aware how important it is to stand out of the pack, to be a part of the special group and be accepted by it. At that time it was clear to him that it was not just about speed and power but also about style and fashion. It was an important conclusion – to keep pace with the time and, if possible, overtake it. To set trends. Alexey did everything himself – overhauling, painting, polishing – and his quality requirements to himself were the strictest ones.

After school Alexey studied at Togliatti car mechanical college and graduated as a technician-mechanic. Then he graduated from an institute and became an engineer, his thesis topic was “Internal combustion engines”. He kept working in the area of tuning, acquiring new knowledge and improving his skills, and in 2012 he founded the company LARTE Design. That moment became the beginning of the history of a passionate and dynamic international car tuning company.

Our production

Production is the pride of our company. We have exceptional conditions for the development of unique premium tuning packages. The production includes all working steps from sketch approval to the final installation of the package on the car. A tightly-knit, creative and professional team is the most important element of LARTE Design’s success.

The modern production combines traditions of the valuable manual labor, new technologies and equipment and high-tech composite materials made of basalt fiber and carbon fabrics.

Preserving and using manual labor is an important part of the company’s philosophy. Thanks to our skilled highly-qualified employees we manage to create exclusive design tuning packages and produce their limited editions with top quality. It is well known that hand made parts are the inevitable attribute of luxury and symbolize the high status of their owner.

A serious car is not just a safe and comfortable means of transport; it is also the reflection of its owner’s character. There are no similar characters, so it’s worthwhile thinking how, using additional options, to highlight important and individual traits in your car which are only typical of you. That’s why a tuning studio should work according to the standards of couture fashion, where each “attire” for the car is customized, according to the dimensions and wishes of the owner.

Art of self-expression

LARTE Design pursues 2 paradoxical goals: preserve the recognisability and express the unique character of each car. Like Swiss watch makers, our specialists devote utmost attention to the improvement of the exterior and, more rarely, of the interior, accentuating their individuality.

The seam fitting of tuning parts is done manually for each specific car. This process is up to the standards of tailor’s work at haute couture ateliers. No matter how perfect the model’s figure is, there are sometimes millimeter small gaps between the dimensions of the sample and the person. The same applies to cars – each is different from its assembly line fellows, even if the difference is just a tenth of a millimeter. The studio’s specialists can identify and correctly mark all these differences and fit the parts so that the final quality is not distinguished from the perfect factory assembly.

Paints are selected for tuned parts according to the same parameters as in the factory, so that even the most experienced eye doesn’t distinguish any difference in the colours. Paint matchers prepare the paint based on the car colour code. Unlike a human eye,

existing computer systems cannot perfectly match the 5-6 shades of the factory paint of the car. That’s why the thickness, brightness and intensity of the paint for tuned parts are controlled not only by equipment but also by experienced paint experts.

LARTE Design’s creative approach to the transformation of the car image demonstrates that even a legendary car can be revolutionized thanks to several brilliant details.

Design – the artistic engineering

This is the cornerstone, the first and most interesting creative process in the development of the future tuning kit prototype. Dozens, and if necessary, hundreds of sketches are prepared by artists of the design studio in Germany. Usually magazine art directors check the color and form balance by hanging pages with design layouts on the walls. The same happens here: dozens of sketches are needed to develop one car, to see its whole image and individual details. This stage is full of numerous emotional and sometimes infinite discussions, but at the same time requires bold and quick decision-making.

The experts of the creative team thoroughly analyze technical features of the car and combine design with technical capabilities. The best sketch is selected from the mass and elaborated in additional drawings. In this process the future image is shaped and the ideas, thoughts and emotions obtain specific form.

The transformation of the car appearance is the result of thorough and precise work of the designer and model maker with modelling clay. This is one of the most expensive and complicated materials used in the development of concept cars and tuning packages. No machine or software can replace the art of manual modelling. Only the direct interaction with a car, when we put a part of our soul and our feelings into it, enable the appearance of elements embodying our design philosophy. In this fascinating process the model maker creates the individual image of the car, outlining and shaping new facets and surfaces, like a jeweler. The unique combination of seemingly contradictory lines is the real art of transformation.

The specialists of LARTE Design guarantee quality and precision, and the installation of each kit is as exciting as a play for actors.

The turning of a key, soft roar of the engine - the voice of the vehicle, and the start. No matter how many tuning kits have been developed by LARTE Design, each of them becomes unique, the soul of only one single car. Yours. 

Our Infiniti Tuning Kits collection

Each of LARTE Design tuning kits matches others just as pictures in an art gallery match each other – and this is one more sign of the studio’s adherence to the world of art.

Today our collection comprises 9 exclusive tuning kits for Infiniti models.

We put all our soul in our work and trust our own ideas. Each of them receives high esteem of the leading car industry experts at important international shows.

Infiniti Q70 LR

A thrilling car with a bold character, perfect geometry and aggressive spirit. The Q70 LR tuning kit includes new front and rear bumpers, daytime running lights, spoiler, sills and four exhaust tips.

Infiniti QX60 LR

LARTE Design offers a completely new radiator grille, modified front and rear bumpers, new exhaust system with dual chrome tips, vertical daytime running lights and halogen fog lights as well as an impressive brake light.

Infiniti QX70 LR1

Experts of our studio believe that just a couple of features are enough to highlight your crossover and make it a unique car out of thousands.  We changed the front and rear bumper design, added chrome tailpipes, side skirts and LED running lights, all of which makes the car look more aggressive and original.

Infiniti QX70 LR2The dynamics and thrill of this elegant model is highlighted by the new front and rear bumpers, new radiator grille, exhaust tips and door sills. Lighting plays a special role in this kit – vertical LED lamps along the edges of the front bumper are real eye-catchers.

Infiniti QX70 LR3The brutal appearance of this car has achieved a new dimension due to the aggressive lower bumper and two rows of running lights. The tuning kit also includes wheel arch extensions which make the car 5 cm broader, air inlets in the rear bumper, new door sills, spoiler and black chrome exhaust tips.

Infiniti QX80 LR1

We have changed the front and rear bumpers and installed additional LEDs. The new look is more distinct but not overloaded and has functional advantages: large air intakes in the bumper provide optimal ventilation of the engine compartment in traffic, and daytime running lights make the car even more outstanding. With this tuning kit your Infinity QX80 won’t stay unnoticed.Infiniti QX80 LR2This tuning kit for QX80 includes front and rear bumper, door sills, exhaust system with black chrome tips, radiator grille, an additional set of daytime running lights and fog lights, making the supreme off-roader look bolder, lighter, more elegant and sculptured. The front bumper ensures perfect air stream distribution, improving the engine cooling and stability at high speeds.Infiniti QX80 LR3This was the very model of Infiniti which inspired LARTE Design to make the boldest change to the radiator grille – it now features the letter V meaning the spirit of pioneering and victory, which is so typical of this powerful car. The front and rear bumpers were also significantly modified. The exhaust system was specially developed by the company Remus and has chrome tailpipes. The car also has new daytime running lights, fog lights and reflectors from a German supplier Nolden.

Infiniti QX80 MissuroMissuro is a full-size luxury SUV designed in the tradition of exclusivity. The front and rear bumpers, the radiator grille, tail pipes, and the reflectors were re-styled to metamorphose the car into a fashion-forward vehicle, reminding us that every man looks best wearing a suit and driving a car with personality. The studios propasal for Missuro includes a new high-performance exhaust system is finished off by polished stainless steel tips, while the engine compartment is now equipped with additional vents above the headlights. It is aesthetically pleasing and practical for extra cooling. The highlight of the new package is the tri-mode LED light with turn signal function. A 3-in-1 option, the LED lighting triples a as daytime running lights, parking lights and turn indicators.

International presence

The studio is like a theater – everything begins with a creative idea, followed by endless rehearsals, thorough work of producers, actors and scene designers. Then there is the exciting preparation for the premier, the preview and, finally, the premier itself, enthusiastic comments of critics and the love of spectators.

Big international tours are also an inseparable part of it. LARTE Design visits all important international automotive shows where participation cannot be just purchased; the company has to prove its high level, its craftsmanship.

The first step on the way to the international recognition was the participation in the automotive show in Essen, Germany, in November 2013. This exhibition as well as the legendary aerodynamic design night – the Race Night – became the meeting point of renowned tuning professionals and car race winners. During that event Range Rover Evoque received the award “Best in its class” from the editors of the leading German car magazine AUTO BILD. This was a sign of recognition from the industry’s top professionals.

In November 2014 the famous SEMA Show took place in Las Vegas. It’s the traditional meeting point of professionals from different areas of tuning: leading global studios, private designers, engineers, aerography artists and of course key players of the automotive world. The participation in this show is not an easy task: the city of the most expensive casinos and concert halls of the country demands flawlessness. That’s why we are so pleased to know that LARTE Design managed once again to convince the American public of its style, quality and craftsmanship. The new tuning kit for the legendary Infiniti QX80 named LR3 was highly praised. The wonderful models Infiniti QX80, QX70 and QX60 with LARTE tuning kits were displayed on the studio’s outdoor exhibition area.

The next stop of the LARTE Design world tour was Los Angeles. It would be true to say that LA Auto Show 2014 was the Infiniti Special – 3 models were presented at the stand: the most popular QX80 in the third tuning kit as well as QX70-LR3 with black and the LR2 kit with white body colour.

The exhibition period came to its end in December in the German city of Essen, where the new project named Winner was presented on the basis of Range Rover Sport. The front area of the car had been fully modified. The work received positive comments from international journalists and the visitors could enjoy the more aggressive and bold look of Range Rover. A special mention was made about the studio’s individual style – its characteristic features are recognizable even without the badge.

And finally in April 2015 LARTE Design will for the first time take part in one of the world’s most prestigious supercar forums in Monaco. The key highlight of stand No. D4 was the new kit called Elizabeta based on Tesla Model S. The exhibited car is totally different from the previous models produced by LARTE Design in all the years of its work. This will be the first experience with an electric vehicle which was possible thanks to the studio’s long-term work with petrol and diesel engines of off-road models.

This is just a short overview of the studio’s life. The life which never comes to a halt, like the beating of the heart.

The feature which distinguishes LARTE Design from other brands in the industry is its passion for individuality and self-expression, the striving to anticipate the wishes and demands of its customers. These emotions inspire the team of highly qualified, exclusive specialists to develop design masterpieces, harmoniously combining lightness and elegance with brutal aggressive lines. Thorough attention to details, pureness, precision and craftsmanship enable LARTE Design to assert with pride that its tuning kits fascinate the public and set their owners apart from the rest.

The highest recognition of the company’s professionalism is the constantly growing number of customers in Europe, the USA, the Middle East and Russia. Most sophisticated clients who have extensive experience with the best design studios of the world choose us more and more often. By now more than 1000 cars with the LARTE Design badge drive all over the world.