WHAT WILL DEFINE LUXURY EXPERIENCES

FOR THIS GENERATION?

CONSTANTCONNECTIVITY

ALL THE WORLD’S KNOWLEDGE

AT MY FINGERTIPS

URBANIZATIONNECESSITY

DRIVES PREFERENCE

WORTH ORIENTED

DEBT AVERSEWHEN IT COMESTO PURCHASING

CUSTOMIZATIONI WANT MY PRODUCTS TO SAY SOMETHING

ABOUT ME

INSTANT GRATIFICATION

TECH SHOULD MAKEEVERYTHINGON DEMAND

SEE CARS ASPART OF

MORE STABLELIFESTAGE

WITHOUT CARS PLAN TO OWN IN

THE FUTURE

77%CURRENTLY HAVE CARS

81%

LEXUS’ EMERGING TARGET

PERSONALSPACE

the next chapterof luxury is

LEXUS’ NEW DIRECTION

TAKE BACKYOUR SPACE

OUR GOAL:CREATE A BRANDPLATFORM THAT CAN WITHSTAND THE TEST OF TIME & TECH

NEW DIRECTION:TAKE BACK YOUR SPACE

LEXUS BRAND BECOMESMORE ADAPTABLE

HOW WILL LEXUS ACHIEVE THIS?

TOCREATE A RETREAT

GIVING USERSCONTROL

YOUR DRIVERS EXPECT CONTROL

AESTHETICS ROUTES & TIMING ENVIRONMENT

BUT THEY CRAVE RETREAT

REFLECTIONFAMILIARITY SAFETY

COMFORT CUSTOMIZATION FLEXIBILITY

WHAT WILL DEFINE LEXUS’ MODERN LEGACY?

CREATEWORTHBEYONDVALUE

INSPIRE LOYALTYBEYONDREASON

BUILDRELEVANCE

BEYONDTODAY

JOSEPH | KEARNEY | RENNIE

LEXUS GIVES YOU THE SPACE YOU DESERVE.