Location Based ServicesChanges Everything

Why Brands, Consumers & Marketers Should Pay Attention

Passionately Presented by Eric Miltsch

What are Location Based Services?

Information

Services

Mobile Networks

GeoPosition

What’s It Used For?Find locations,

objects or people

Mobile commerce:

Advertising & coupons

Weather services &

personalized search

Check-ins, Mayors & Venues

Badges, Specials & Rewards

Google Places App

Your New Home Page?

Why is LBS Important?$21 Billion Market 1

Billion Users by 2015

Driven by GPS & Touch-

Screen Phones

Mobile Commerce

Social Shopping LBS

Search

Why People Use LBS

Wait, What…?

Now That’s Disruptive

Are Mobile Users Changing?

They Sure Are…Social

Shopping

66% - Price Comparisons

58% - Find Store

Locations

49% - Reading Reviews

46% - Compare

Competing Products

Why is LBS Important?

Understand The Culture

Key Driver: Mobile ActivityYounger,

educated, higher income

males

Peer influencers,

highly connected,

early adopters

Active social shoppers,

active reviewers, incentive

driven

Next wave?Mobile & LBS

Determine whoSee your site!

New Channels Disrupt Old

Print: 1-Way Media

Digital: 2-Way

Search Discovery

Social Discovery

Access: Stationary

Access: Mobile

Google Places Pages – Who’s Playground?

Location

Searches

49 Million GPP’s

Connect

Instantly

22% of searches are Geo-targeted

Only 7% claimed, 4% in Dec

Coupons, reviews, pictures, Videos, keywords, categories

Google Places Pages

Google Places Pages: Offers

Why Design Is Important. Again.

Why Design Is Important. Again.

What Would You Click On?

Claim Your Foursquare Venue

• Active campaigns• Total check-ins• Current Mayor• Edit profile• Venue Stats• Social reach• Time stamps• Gender breakdown• Age breakdown• Top visitors• Most recent

visitors

Foot Traffic Solution?

How Your Customers Respond

1st Location BasedPhoto Sharing App

for the Automotive Market!

Social sharingto and from a

targeted community

• Pictures• Cars• People• Locations• Status

What Matters?

Future Opportunities?

• Comparison• Ratings• Reviews• Leads• Sponsors• Clubs• Shows• OEM

Status updates • Complete the

activity• Extend marketing

reach• Generate data

Make Foot Traffic Accountable

Eric MiltschIT | Internet DirectorAuctionDirectUSA.com@AuctionDirect@emiltsch@CarZar_apphttp://about.me/eric-miltsch

Thank you!