LEADING ENTERPRISES IN

THE WORLDPRESENTED BY :- GUNJAN KUMAR

WELCOME TO

PROFILE

Type – Public (BSE :500520)Founded – 1945Head quarter – Mumbai,

Maharashtra, IndiaIndustry – Automotive and Farm

equipmentWebsite – www.Mahindra.com

Introduction The company was set up in 1945 in Ludhiana as Mahindra & Mohammed by brothers K.C. Mahindra and J.C. Mahindra along with Malik Ghulam Mohammed.

Renamed as Mahindra & Mahindra in 1948.

Entered Automobile Industry in 1947

US $16.7 billion multinational group with more than 1,80,000 employees in over 100 countries across the globe.

New Brand global name – MAHINDRA rise

Converted into public limited co. in 1955.

It is the 3rd largest passenger vehicle manufacturer of India.

FOUNDERS & PROMOTERS

J.C. Mahindra

K.C. Mahindra G. MOHAMMAD

KEY PEOPLE

KESHUB MAHINDRA ANAND MAHINDRA

( Former Chairman)

( Chairman & Managing Director)

MISSION…………………

“To make Mahindra & Mahindra Limited known world-wide for the quality of its products and services.”

VISSION…...

“To build flagship brands that can sustain through thick & thin & to become India's most enduring & engaging company..”

Journey so far…

1947• Automotive

sector

1947• Defense

sector

1956• M&M first

listed on the BSE

1960• Farm

equipment

1991• Financ

e sector

1992• Industria

l equipment

1993• Consultin

g services

1996• Hospitali

ty

1999• Real

estate

2000• Agribusin

ess

2001• After

market

2002• Energy

sector2007• Aerospace

2008• Two

wheelers

2009• Retail

sector2011• Construction

2011• logistic

M&M moving forward……

LO G O

Business……

Mahindra & Mahindra has diversified their business in many different industry. It has its influence in more than 10 sectors.

M&M, is keen on attaining companies that boost M&M’s global aspirations.

It provide a combination of facilities, technology and dealer network

Revenues Automotive;

40.35%

Farm Equipment; 29.40%

IT Services ; 7.07%

Financial Services;

5.61%

Others; 6.25%

Systech ; 11.32%

Segment wise total revenue F-2011

Automotive

Farm Equipment

IT Services

Financial Services

Others

Systech

AUTOMOTIVE SECTOR•Services: Maintenance and Repairs, Customization, Spare parts, Manufacturing and Engineering

•First Vehicle: Willey jeeps• Leader in MUV market with a market share of 61%

• Bolero is India’s largest selling MUV since 5 years.

• India Market leaders in SUV/ Pick-up segment comprising 48% of total market share ( march 2013)

Passenger

Commercial

Two wheelers

• Utility vehicles/ Trucks

• MAXI/ Geo/ ALFA

• DURO / DURO-DZ• FLYTE• RODEO

• SUV / MUV /XUV• SCORPIO, BOLERO, XYLO,

XUV500

Mahindra “SCORPIO”

Mahindra “BOLERO”

Mahindra “XYLO”

Mahindra “MAXX”

Mahindra “MAXI MAXX”

Mahindra “PICKUP”

Mahindra “MAXITRUCK”

Mahindra “FlYTE” (Two wheeler segment)

FARM EQUIPMENT SECTOR (FES) Mission - to empower the rural farmer and transform rural

productivity, income, and living standards. 

Vision - Farm-Tech Prosperity

About 15 per cent of the FES production is exported to various countries, with the USA being the largest importer, where the tractors are sold and serviced by its subsidiary, Mahindra USA (MUSA), since almost a decade.

Market leader in Farm Equipment sector with market share of more than 45%.

Tractors  • Arjun

• Bhoomiputra

• Sarpanch• Shaan• Yuvraj

It’s the world largest tractor company in terms of volume sold.

The Sector manufactures 15 major models of tractors at four manufacturing plants located in Mumbai, Nagpur, Jaipur and Rudrapur, with a total employee strength of over 4000

Company• Mahindra (china) tractor co• Mahindra USA Inc.• Mahindra yueda (yancheng) tractor co

• Mahindra & Mahindra – farm

equipment division

•Company - Mahindra Subhlabh Services

• Services - Corp care, Fresh produce services, Seed distribution, Seed Potato

• Objectives - offering farmers technologies to support agricultural productivity.

AGRIBUSINESS INDUSTRY

DEFENSE SECTOR

I T S E C T O R

Objective - We impact freedom and the opportunity to excel to grow. We respond to customers speedily , courteously and effective.

Product - Designing system ,developing software, consulting , system integration, application maintained, outsourcing .

H O S P I TA L I T Y S E C T O R

Rethink the vacation paradigm by making premium hol iday experiences accessible to more people.

FINANCIAL SERVICE SECTOR

Kotak Mahindra Finance Ltd. is the first company in the Indian banking history to convert to a bank.

Finance sector is very much successful because of its-• Wide network.• Socially inclusive model.

R E TA I L S E C T O R• Capital Investment: $14.4 billion

• Objective: To address need of mother and child products.

• Target Market: Each and every products for child of a age 0 day to 9 year.

• Stores: 77+ stores in more than 25 cities.

• Products: Toys, Games, Wellness Products

• Brands: Disney, Mattel, NUK

Other Serv i ces

After market

Real estate

Aerospace

Production strategy

What makes Mahindra No. 1 ?????

PRODUCTION STRATEGYLow cost manufacturing

locationsMaterial cost managementOperation efficiency improvementsGrowth of adjacencies

Launches and product upgrades

DISTRIBUTION STRATEGY• “Serve Less But Serve Well”

• Parts delivery in 24 hours• Toll-free parts ordering via telephone or fax• No surcharge on emergency & breakdown orders• Toll-free phone number for technical support• Specialized marketing assistance in key markets

MARKETING STRATEGY

Regular press releases

Road shows

Event sponsorships

Attracting Advertisement

A. Mahindra always visible on online communities

CORPORATE SOCIAL RESPONSIBILITIES

“CSR has always been an integral part of M&M group’s vision and the corner stone of our core value of good corporate citizenship” – Keshub Mahindra

EDUCATION ENVIRONMENT INITIATIVES HEALTH & DISASTER RELIEF ART & CULTURE SPORTS NANHI KALI ESOPS

1. E d u c a t i o n

K. C. Mahindra Education Trust:Established by the late Mr. K. C. Mahindra in 1953, the K. C.

Mahindra Education Trust aims to ‘Transform the lives of people in India through education, Mahindra Education Society:

As part of its Corporate Social Responsibility activities, the Mahindra Group has established schools near its factories primarily for children of its employees.

Mahindra United World College

2. E n v i r o n m e n t I n i t i a t i v e s

Towards making planet earth greener, the Group has vowed to plant trees for better future under the Mahindra Hariyali initiative.

3. H e a l t h A n d D i s a s t e r Re l i e fThe Mahindra Foundation has been set up with a specific objective: to provide medical relief to the poor and needy sections of society. The foundation has helped patients suffering from cancer, heart ailments as well as burn victims.

4. A r t & C u l t u r e The Mahindra Excellence in Theatre Awards (META) is the latest in the Mahindra Group’s efforts to encourage national theatre in two broad categories - Emerging theatre and Established theatre.

5. S p o r t s

The National Basketball Association (NBA) and the Mahindra Group, a new multi-city community-based recreational basketball league. The new league for boys and girls ages 14 and up will tip off in Bangalore, Ludhiana and Mumbai, in collaboration with the Basketball Federation of India (BFI).

6. N a n h i Ka l i

A project jointly managed by K. C. Mahindra and Nanhi foundation for the girl child.

7. E s o p sEsops - What is commonly known as Employee Stock Options has a whole new meaning at the Mahindra Group.    Esops for the Mahindra-ites means sharing a part of yourself to help the less fortunate. It implies looking beyond one-self. It means sharing one’s skills to make the society healthier, cleaner, greener, more literate and hence more sustainable.

MERGER & AQUISITIONMahindra Renault, a joint venture between M&M and Renault of France launched the Logan in India.

Acquired a 70% stake in Ssangyong Motor Company Limited.

Acquired stakes in Reva Electric Car Company Private Limited, Gipps Aero Investment Pvt. Ltd and Aerostaff Australia Pvt. Ltd

M&M – Navistar Inc. USA

M&M – Kinetic Motor Company

M&M - Satyam

Brand Ambassadors

COMPETITORS

TATA MOTORS

HONDA

TOYOTA

NISSAN

HYUNDAI

MITSUBISHI

MARUTI

FORD

Automotive Farm sector• JOHN

DEERE• BAJAJ• TATA

AWARDS & RECOGNITION

The only Tractor Company in the world to have been awarded the deming prize and the japan quality medal.

One of Forbes Global 2000 most Powerful Companies of the World.

Financial times – Arcelar Mittal “Boldness in Business award 2013” in the Emerging Market Category.

Mahindra Reva in the Top 50 most Innovative Companies of the World in the Fast Company Ranking, 2013.

SWOT Analysis

Products that redefined the market.

Network of dealers, sales offices, service stations etc.

Strong market base in the urban and semi-urban areas.

ruggedness and performance.

Low labour and manufacturing cost.

Has a 1% Market share in 2 wheelers with 75% market.

The company is highly dependent on the rural sector, and the semi urban sector.

Economic crash.

Competition between other companies

Possible shift in consumer taste.

Possible increase in trade barrier due to economic crash.

New trading regulation.

Major competition in small car segment.