Harley-Davidson® brings the rebel attitude to Myntra

Bangalore, June 2, 2015: Known for rebellious design and bold urban styling, Harley-Davidson® motor clothes have inspired riders and passengers for generations. Harley-Davidson casual merchandise will now be available through an exclusive online store on Myntra. Launched today, the online store offers a range of Harley-Davidson casual outerwear, sportswear, denims and accessories. Harley-Davidson merchandise and accessories are also offered through the brand’s dealership network across 17 locations in India.

Through this alliance Harley-Davidson merchandise will now be easily accessible to over 12,000 pin codes in India.

Rajiv Vohra, Director Sales and Dealer Development Harley-Davidson India commented at the onset of the alliance, “We are extremely pleased to enter into this alliance with Myntra.com, helping us to become more accessible to customers across the country. Owning Harley-Davidson merchandise is a great way for customers to free their inner rebel, and we are glad to offer them this opportunity.”

Being the leading online fashion platform associated with over 25 top global brands in India, Prasad Kompalli, Head - eCommerce Platform, Myntra expressed excitement on this alliance stating, “It has always been our continuous endeavor to enhance our portfolio and provide our shoppers the latest and widest collection from the best of brands. This alliance will help us cater to Harley-Davidson aficionados by enabling easy access to the brand's lifestyle merchandise.” 

The collection spreads across Harley-Davidson jackets, denims, shirts, t-shirts, caps, wallets and other accessories. To view the entire offering, download the Myntra smart phone app today.

About Harley-Davidson India:

Harley-Davidson India commenced operations in August 2009 and appointed its first dealership in July 2010. The Company offers 12 models in its line-up in India, in addition to a full range of genuine parts, accessories, and general merchandise, available through its authorized dealerships. Harley-Davidson India is headquartered at Gurgaon, Haryana, and has an assembly unit at Bawal, Haryana. The company has 17 dealerships across India: New Delhi, Gurgaon, Chandigarh, Mumbai, Navi Mumbai, Hyderabad, two in Bangalore, Chennai, Kochi, Kolkata, Ahmedabad, Indore, Pune, Goa, Jaipur and Surat. For more information, visit the Harley-Davidson India web site at www.harley-davidson.in, Facebook, Twitter and YouTube pages. 

About Harley-Davidson Motor Company®

Harley-Davidson Motor Company® produces custom, cruiser and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear and apparel, and general merchandise. For more information, visit Harley-Davidson's

website at www.h-d.com.

About Myntra

Myntra is the largest e-commerce platforms in India for fashion and lifestyle products. Myntra has partnered with over 1,000 leading fashion and lifestyle brands to offer a wide range in latest branded fashion and lifestyle wear. The platform receives over 90 million visits every month and services over 12,000 pin codes across the country. With the largest in-season product catalogue, 100% authentic products, Cash on Delivery and 30-day Exchange/Return policy, Myntra is today the preferred shopping destination in India.

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Media Contacts:

Edelman India (Harley-Davidson)

Ankita Lal | +91 9717693030 | Ankita.Lal@edelman.com

Dhairya Chaudhry | +91 9968984563 | Dhairya.Chaudhry@edelman.com

Torque Communications (Myntra)

Yash M B | Ph: +91 9845389946 | yash@torquemail.com

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