01

SUMMARY

The Nissan Cube is attempting to position itself as a ‘Mobile Device’ for the 18-24 Demographic by creating nontraditional campaigns that are creative and interesting

02

OPTION ONE

There  are  a  lot  of  things  that  the  target demographic,  men  and  women  between  the ages  of  18-24,  believe  in.  However,  they  are seldom on the same page. Trends come and go, and  everyone  identifies  themselves  through  a clique,  while  individualizing  themselves.  Yet, throughout  it  all,  there  is one  thing  that Gen  Y believes in through and through: honesty. To the Internet  generation:  the  answers  are  just  a mouse-click  away,  so  just  cut  the  crap

03

OPTION ONE

SCREEN-PRINTED NEWSPAPER CAMPAIGNScreenprint varying opacity photographs and statistics on old newspapers, wrap up in-front of morning newspapers and tie with police-tape. To be delivered with morning paper.

04

OPTION ONEEVERY YEAR, 840,000 PEOPLE DIE IN BLIND-SPOT RELATED CAR CRASHES.It didn’t take a genius to figure out we’d make more money if our cars didn’t crash.

Welcome to life beyond the blind spot.

So basically, you’ve been guessing where the car behind you actually is. Well that’s safe.

Welcome to life beyond the blind spot.

FACT:OBJECTS IN MIRROR ARE CLOSER THAN THEY APPEAR.

05

OPTION ONE

Keeping in mind the interest of localized sustainability as an important trend for this demographic, as well as ideating the incorporation of The Cube as a integrated ‘lifestyle’ device, the initiation of the transperancy campaign will begin by bringing together community artists in a mass newspaper recycling campaign. They will come together to collect newspapers, create copy, highlight information and screenprint. Future implications include graffiti or murals and other forms of urban community art. This will serve to initiate the general awareness angle and positioning Nissan asproviding information that matters as localized art-forms.

06

OPTION TWO

Good  things  always  come  in  3’s,  take  the  3 stooges for instance or perhaps the 3 wisemen, 3 blindmince, a 3 ring circus and of course things that  are  3  dimmensional.  Lets  face  it  ,  3  is  a   powerful number and always has been. So now let us introduce you to Nissan, to the third power. Nissan  Cubed  is  a  whole  new  way  of  having convenience to the third power, triple-supped  on wheels with technology x 3. This is life in the 3rd dimension: Nissan Cube, Life to the third power.

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OPTION TWO

technology, to the third power.speed, to the third power.

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OPTION TWO

09

OPTION TWO

Creating a free iPhone App where the demographiccan compete in real time against other people in a game of Rubrik’s Cube for a chance to win a freecar and various gift certificates to local retail locations