Parking Chaos at Hofstra University

Ethical Transportation System

Identified Problem

• At the dawn of every Fall semester at Hofstra

University, the commuter parking lots are filled in

excess throughout several hours of each day.

There is not enough space for every one at peak

hours of the day.

Research, Branding, and Motion Design for Nudge Design Studio

Dan Goldberg

Observation

• As a junior commuter student, Steven continuously

struggles with finding a parking space in a timely

fashion to reassure that he is not late for class.

Sometimes it takes Steven upwards of 20 minutes

just to find a spot.

• Steven is not alone.


Observation

• Along with currently enrolled commuting students, it

appears that Hofstra University does not calculate

the ratio of accepted freshman students to the

amount of parking spaces available.


Dan Goldberg

Observation

• The majority of these commuting students are only

driving themselves to and from Hofstra University.

The reason for that this is an issue is because there

is not an approximate number of parking spaces per

commuting student.


Design Tip

• To encourage people to engage in a behavior

where the positive outcome is delayed, but in

progress if enough people partake. Introduce

present benefits to make the desired outcome

more appealing.


Desired Behavioral Outcome

• Influence an alternative car-pool campaign

that brings commuting students with similar

starting locations, and schedules together to

consolidate space and fix the problem.

• Implement a program that alternates in a

fashion that is fair, along with a possible

reward for proof of carpooling.

• Students will appreciate the movement and

spread the word in order to see results.


Suggested Solution

• Suggest a method of car pooling and organize it

based on location, and schedule, in order to

consolidate spaces and open up parking spots.

Create a mobile application that utilizes an aerial

drone which pinpoints where open parking spots are

located. Work together with other peers to change a

situation that effects yourself as well as other

students.

Use it as an opportunity to get to know other peers,

and make friends.


Present BenefitResearch, Branding, and Motion Design for Nudge Design Studio

Commuter Survey

• Timestamp

• Offering Ride/ Need Ride

• Where are you carpooling from?

• Other area

• Closest major intersection of your point of origin

• Contact info

• Name

• Any additional information about your commute?

Research, Branding, and Motion Design for Nudge Design Studio Dan Goldberg

Mobile app

Automotive

Parking Chaos at Hofstra University