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The speech from Sociality Rocks! 2010The future of alternative kinds of payments within social games - online and on mobile platforms. Ways to more effective monetization.
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Tapjoy Confidential and Proprietary 1
WHERE DO ALTERNATIVE PAYMENT (COMPANIES) GO NEXT?18th October 2010
Paul Bowen, European Sales Director
Tapjoy Confidential and Proprietary
Who are Tapjoy?
• Formerly known as Offerpal Media – took the name 2 weeks ago, Tapjoy, from the mobile company we acquired back in March
• Formed in July 2007
• Distribute & monetise social games on mobile and web
• Work with some of the biggest game publishers, Digital Chocolate, Playdom, Tapulous, ngmoco and many more
• Provide “alternative monetisation solutions”
WHAT DOES THAT MEAN?
2
Tapjoy Confidential and Proprietary
What is our “Alternative Payment Solution?”
3
WEB iPhone / Android
Tapjoy Confidential and Proprietary
Welcome to
K-town
All are welcome
Tapjoy Confidential and Proprietary
Tapjoy Confidential and Proprietary
The Good Old Day’s K-Factor
1.51.9
1.3
Tapjoy Confidential and Proprietary
Today’s K-Factor
0.60.4
1.0
Tapjoy Confidential and Proprietary
he problem of viral growth is plaguing the entire social gaming landscape, with the highest observed K factor at around 0.6.”
- Azam Khan, Reporter, SocialTimes.com
- May, 2010
“T
Tapjoy Confidential and Proprietary
oday it costs at least $3 million for a game to reach 1 million DAUs, assuming 50% retention.”
- Jia Shen, RockYou
At the Social Gaming Summit, May 7th, 2010
“T
Tapjoy Confidential and Proprietary
Tapjoy Confidential and Proprietary
WTF?
Tapjoy Confidential and Proprietary
600 MILLION
GLOBAL USERS
600 MILLION
GLOBAL USERS
800 MILLION
GLOBAL USERS
450 MILLION
GLOBAL USERS
300 MILLION
GLOBAL USERS
35 MILLION
GLOBAL USERS
60 MILLION
GLOBAL USERS
25 MILLION
GLOBAL USERS
70 MILLION
GLOBAL USERS
20 MILLION
GLOBAL USERS
300 MILLION
GLOBAL USERS
10 MILLION
GLOBAL USERS
Tapjoy Confidential and Proprietary
Tapjoy Confidential and Proprietary
Tapjoy Confidential and Proprietary
Platforms and containers we’ll support: 10+
Global Internet users reached: 1+ billion Total integrations
necessary: 1Minutes they spend on these sites: 100+
billionChances to “touch” them monthly: 10+
billion
Tapjoy Confidential and Proprietary
Tapjoy Confidential and Proprietary
Jim is playing MMA Pro Fighter. Come join him!
Tapjoy Confidential and Proprietary
Tapjoy Confidential and Proprietary
David sent you some food for Fish Life.
Comment Like
Jane just got a new giraffe in Wild Paradise. Come and see it!
Comment Like
Mark challenges you to a race in Nitrous Racing. Race now!
Comment Like
Mitch and Anna Marie are now friends.
Comment Like
Barry and Heather are now friends.
Comment Like
Tapjoy Confidential and Proprietary
Fish Life
Your fish tank is in need of cleaning, please come back!
Come Back Now
This image is provided by Fish Life
Your Fish need help in Fish Life. Come back right away!
Tapjoy Confidential and Proprietary
Alex sent a gift using MMA Pro Fighter
Alex Kennberg a.k.a. “The Killer” sent a MMA Green Gloves you can use in MMA Pro Fighter! It
will boost your performance and help you make it to the top.
Movie night! Bring a blanket (or two), food, and friends. I hear they’re going to be showing Vertigo.
www.doloresparkmovie.org
Tapjoy Confidential and Proprietary
Your car is ready to be picked up
New custom chrome rims have been put on your Ford Mustang Shelby GT500 and your car is ready to be picked up. Come visit Nitrous
Racing today to start racing with your new rims!
Visit Nitrous Racing Now!
Tapjoy Confidential and Proprietary
Tapjoy Confidential and Proprietary
• Offers
• Surveys
• Videos
• Shopping
Rewards
• Alt Direct Pay
• K-Factor
Tapjoy Confidential and Proprietary
Cost?
Tapjoy Confidential and Proprietary
$0.00
Tapjoy Confidential and Proprietary
.com
